Awele Egbue
Delta, Nigeria
CONTENT WRITER
Content Writer with 2+ years of experience writing blog posts, social media contents and
marketing materials in general. Wrote TOPFU Content that increased brand awareness and
engagement on LinkedIn by 20% in 35 days.
WORK EXPERIENCE
Remote Trybe - Lagos, Nigeria
12/2024- Present
Content And Copywriter, Ideas Researcher
Developed and oversaw content calendar to support content strategy and
presented it to the head of marketing and CEO to gain alignment.
Refined TOFU strategy and led the creation of topics to increase authority and
brand awareness; met all KPIs for Q1 and and increased MQLs by
20%.
Owned the creation and distribution of long-form content for the RT LinkedIn
resulting in 5x content reach.
Produced engaging newsletter copies that generated sales.
Mr Beans Property- Agbor, Nigeria
05/2023 - 05/2024
Web Content Writer
Conducted thorough market and audience research to understand the pains and
problems of our Target audience.
Conducted competitor analysis to know what our strengths could be.
Wrote long and short form contents for Blogs, Facebook and Instagram. Met the
company’s annual target for blog conversion a month before the year's end.
Ensured brand voice consistency in content across all web and social media by
creating a writer's content briefs to guide the social media manager.
Conducted quarterly performance reviews and established goals, increasing
efficiency by 10%.
EDUCATION & CERTIFICATIONS
UNIVERSITY OF Delta- Agbor, Nigeria
Bachelor of Arts - History & International Studies
SEO CONTENT WRITING
Fasthire
CONTENT-LED SEO
SEMRush Academy
PROFESSIONAL SKILLS
Technical Skills: Content Writing, SEO, Social Media Content, Product-Led
Growth, Keyword Research, Copywriting
Tools: HubSpot, SurferSEO, SEMRush, Ahrefs, Google Analytics, Google
Search Console, Microsoft Office, Content Management Systems, Canva.
Soft Skills: Creativity, Written Communication, Verbal Communication,
Organization, Collaboration, Adaptability, Decision Making, Problem Solving, and
Critical Thinking, Self Starter, Detail Oriented, Proactive, Innovative.
