Muhammad Awais Dar
Professional Summary
Results-driven Shopify & WordPress Developer with 4+ years of experience architecting and optimizing high-converting ecommerce
stores and websites. Proven track record of delivering scalable Shopify and WordPress solutions that drive measurable business outcomes,
including contributing to stores generating over 5 million in total sales. Adept at collaborating across design, marketing, and engineering
teams to translate business requirements into performant, user-centric ecommerce experiences built for speed, clarity, and growth.
Technical Skills
Shopify: Theme Development (Liquid), Store Architecture, Custom Storefront, App Integrations, Shopify CLI, Sections & Blocks,
Metafields, Shopify Plus
WordPress: Theme & Plugin Development, WooCommerce, Custom Post Types, Gutenberg Blocks, ACF, REST API, Elementor,
Page Builders
Frontend: HTML5, CSS3, JavaScript (ES6+), Responsive Design, Web Performance Optimization
Ecommerce: Conversion Rate Optimization (CRO), UX/UI Design Principles, A/B Testing, SEO Best Practices, Core Web Vitals
(LCP, FID, CLS)
Tools & Workflow: Git, Webpack, Figma, Google Analytics, Google PageSpeed Insights, REST APIs, GraphQL, JSON
Soft Skills: Cross-functional Collaboration, Stakeholder Communication, Technical Leadership, Agile Delivery
Professional Experience
Senior Shopify & WordPress Developer
January 2025 – February 2026
Pandion Solutions
• Led end-to-end architecture and development of multiple Shopify and WordPress sites for diverse brand portfolios, delivering
scalable store and web structures that improved conversion rates and aligned with business objectives.
• Engineered advanced custom Shopify themes using Liquid, JavaScript, and CSS, and custom WordPress themes and plugins
using PHP, producing mobile-first storefronts optimized for Core Web Vitals and Google PageSpeed scores.
• Spearheaded performance optimization initiatives including lazy loading, image compression, and script deferral, significantly
reducing page load times across Shopify and WordPress client projects.
• Integrated 20+ third-party Shopify apps and WordPress plugins, alongside custom REST/GraphQL API solutions including
payment gateways, loyalty programs, and inventory management systems.
• Collaborated with designers, marketers, and C-level stakeholders to deliver conversion-oriented ecommerce and web solutions
consistently on time and within scope.
• Mentored junior developers and established code review standards and best practices for Shopify and WordPress development
workflows across the team.
Shopify & WordPress Developer
March 2022 – December 2024
CrewBizz
• Contributed to the design, development, and optimization of Toylicious.pk, a Shopify-based ecommerce store that generated
over 5 million in total sales since launch.
• Delivered custom-coded ecommerce and portfolio websites for various clients using Shopify, WordPress, HTML, CSS, and
JavaScript with clean, responsive, high-performance results.
• Customized and implemented Shopify themes and WordPress themes for multiple client brands, integrating required features,
apps, plugins, and product catalog structures to meet diverse business requirements.
• Executed full project lifecycle from requirement gathering and UX wireframing through development, QA testing, and client
handoff, maintaining high standards of code quality across both platforms.
• Optimized store and website loading performance and mobile responsiveness across all projects, improving user retention and
reducing bounce rates for client businesses.
Key Achievements
Revenue Impact: Contributed to ecommerce stores generating over 5 million in cumulative sales through strategic Shopify and
WordPress store architecture and CRO-focused development.
Performance Engineering: Consistently improved store and site metrics (LCP, FID, CLS) across Shopify and WordPress
projects through advanced optimization techniques, enhancing both user experience and SEO rankings.
Client Audit Initiative: Launched a free Shopify and WordPress site audit service to identify conversion gaps and performance
bottlenecks – demonstrating entrepreneurial drive and client-first mindset.
Education
University of Management and Technology (UMT)
Bachelor of Science in Computer Science
Languages
English (Professional Working) | Urdu (Native) | Punjabi (Full Professional) | German (Elementary)
November 2021 – June 2025