Avik Mitra

Avik Mitra 11C/12 ANUPAMA HOUSING COMPLEX V.I.P. ROAD. KOLKATA-700 052 Direct - E-mail- UNIQUE SELLING PROPOSITION To successfully implement knowledge acquired in various endeavours in my trade as and when given opportunity and thus widen my spectrum of knowledge and experience. KEYWORD COMPETENCIES Search Engine Optimization, Social Media Optimization , Digital Media Marketing, Publicity Marketing, Online PR, Social Media Marketing, Online Marketing, Reputation Management, Web Analysis, Data Interpretation of Google tools, web hosting, link building, link baits, Keyword analysis, Word Press Website/Blog Design/Development , Internet Marketing, Web Designing, Web Development EDUCATION Completed schooling from Calcutta Boys’ School in 2003 B.E [Mechanical], R.T.M.Nagpur University from Bapurao Deshmukh college of Engineering, Sevagram.In summer 2007 CERTIFICATIONS Industrial Case Study approved and partially Implemented by MAHINDRA & MAHINDRA On “QUALITY PROBLEM OF OPERATION 30” [farm equipment division]. Successful completion of major project on “RE-ENGINEERING IN TRADITIONAL CHARKHA” Member of I.S.T.E .and technical paper presentation “ALTERNATE SOURCES OF ENERGY USING FLYWHEEL” which was successfully certified. PROFESSIONAL EXPERIENCE Brand Service Director September 2015 - Presently Linteractive, Lowe Lintas & Partners Kensington Road, Building No. 20 Sarvagna Nagar Bengaluru - 560082 Client – Bajaj Avenger, (Consumer & Corprorate) & Pinehill (Kidswear) Business Consultant for Digital Branding Initiatives. Creating Business driven strategies and tried and tested methods to achieve objective Responsible for conceptualization, owning, executing and leading social media campaigns for BRAND(s) owned. Responsible for liaising with various specialized experts to create content on behalf of the brand for audience engagment Creating 360 degree integrated plans to create awareness about Brand & product amongst masses or relevant TG Account Supervisor, Digital Media & Web Operations July 2014 – Aug 2015 FCB Ulka Advertising Agency Pvt Ltd #1103. 11th Floor Barton Center. M.G. Road Bengaluru - 560001 Client – Wipro (Consumer & Corprorate) & ITC (Foods & Confectionery) Account Manager for BRANDs Sunfeast, ITC Foods, & Wipro Consumer Goods, India The main clients interface and work closely with teams to take client implementable forward with various stakeholders. Owner for all Digital Presence for BRAND(s) and coordinating day to day operations and maintenance with involved teams and stakeholders. Responsible for conceptualization, owning, executing and leading social media campaigns for BRAND(s) owned. Responsible for liaising with various specialized experts to create content on behalf of the brand for audience engagment Creating 360 degree integrated plans to create awareness about Brand & product amongst masses or relevant TG Visiting & meeting clients with regular updates & presentations further to their briefs on specific activity Proactively communicate project status, issues and risk to management  Coordinate and conduct regular status meetings with all stakeholders Support the PMO in maintaining implementation processes and managing implementation lifecycle Coordinate and create documentation Assist the PMO in project planning, daily standup meetings, reviews, release planning, etc  Project Manager, MNO, Marketing & Development, Digital Media Operations Aug 2012 – June 2014 Accenture Technology Services Pvt. Ltd Logitech Park. Tower 1 Saki Naka. Andheri East. Mumbai -400052 Client – Procter & Gamble Project Manager for BRANDs Olay, Clairol, Vidal Sassoon (Main Operations), North America The main clients interface and work closely with teams to take client implementable forward with various stakeholders. Owner for all Digital Presence for BRAND(s) and coordinating day to day operations and maintenance with involved teams and stakeholders. Responsible for conceptualization, owning, executing and leading social media campaigns for BRAND(s) owned.  Responsible for liaising with various specialized experts (Web developers, website designers, videographers and editors, etc.) and honing their skills for what is required to undertake a successful wining campaign  Incorporating Process Specific protocol and conveying them to all the stakeholders involved for successful implementation. Track progress and review project tasks to ensure that deadlines are met appropriately  Proactively communicate project status, issues and risk to management  Coordinate and conduct regular status meetings with all stakeholders Support the PMO in maintaining implementation processes and managing implementation lifecycle Coordinate and create documentation Assist the PMO in project planning, daily standup meetings, reviews, release planning, etc  Web Marketing & Digital Media Manager- ITRIX I.T. Solutions Private Limited Nov 2011 – July 2012 Webel IT Park Phase: - 1 MODULE C; Ground Floor. Durgapur-713208 Closing Prospective Leads & Inducting their accounts into the company Introducing the clients to the working team and discussing their objective targets The main client interface and work closely with teams to take client relationships forward. Managing multiple accounts with diverse and varied achievable targets Responsible for conceptualization, owning, executing and leading social media campaigns for ITRIX’s clients  Responsible for liaising with various specialized experts (Web developers, website designers, videographers and editors, etc.) and honing their skills for what is required to undertake a successful wining campaign  Co-ordinating Design and Development specifications/changes with concerned departments and setting short term milestones to execute the eventual target Complete Administration of Manpower & Resource Management Of separate offset branch of Company Regular Interaction With Clients updating them of the progress and discussing new plans and strategies to enhance BRANDING on the web Setting up a structured reporting format for all activities related to achieving Final Target for any project and maintain the same with client SEO & Digital Media Marketing Manager- Navigator Software March 2011- October 2011 Haute Street, Suite No: 205,206 86A Topsia Road Calcutta-46 Manage all Internet Marketing , Design and Software Application Projects Interact with Clients and Execute Operations Administrate Direct Reportees and Allign Project Requirements Strategize and devise Plan of Action for executing for Operations Create Achievable Milestones for Project Verified Clientelle: Prepgenie, Borosil, LaOpala, SEO Engineer- Data Recovery Corp November20 10- March- Warrensville Center Road, Suite # 211 Shaker Heights, OHIO 44122 USA Joined as an SEO engineer and handled various responsibilities for maximum mileage for chain of company business websites. Devised various strategies to gain best results for brand building and brand marketing of sites, handling each website as a separate entity irrespective of the others. Analyzed existing strategies such as KW analysis and various other On Site & Off Site SEO and made modifications in existing plan. Made Reports, Online PR and Web Promotion of services offered by company through suitable platforms on the Internet and follow up with Reporting Engineer. Team Leader-Ensine Knowledge Systems Pvt. Ltd. December 09- September 10 CF-30, Sector I, Saltlake Kolkata, India Joined a content writing and web development company as Team Leader, Web Analyst and Content Management Handled various activities like SEO, Article Marketing, Content Management, Link Building and SMO for boosting the online presence of various web properties belonging to the company with success. Proficient in Analysing & Interpretation of Google tools like Google Analytics & Google Web Master Central & Google Ad Sense and Google Ad Words. Also proficient PHPbb and Word Press platforms to use as forums and websites/blogs for attaining good SERP and other SEO positive results. Team Leader-Kochar InfoTech Pvt. Ltd. July-November 2009 Swastik, VIP Road Kolkata-157 Worked as Team Leader-Operations and handled at team of 25 agents Coached agents for Accent Neutralization, Business Communication with Customers and on Soft Skills. Assigned targets for agents and helped them achieve goals by motivating them to work as a team. Team Leader-Wipro BPO December 07 - March 2009 Wipro BPO, Block DM Sec-V Kolkata, India Joined as a Technical Solution Executive &.was thereby promoted to rank of Team Leader after successive P.M.S ratings of G4,P4 in consecutive quarters. In the new role as team leader ably handed responsibilities in BT Broadband Operations efficiently according to client parameters. Handled a team of 15 agents & rresponsible to give one-on-one feedbacks to the agents, reporting the inferences to the operations, conducting call calibrations with the other coaches in U.K (3 centers) within operations and training. Conducted workshops to facilitate Constructive feedback for new Trainees. Interacted with British Telecom end level clients. VALUE ADDED Strong work ethic. Sound project management skills and an ability to work well with all levels of an organization. Approaches problems with logic and sound reasoning. Has the knack to work well with diverse teams. Resourcefulness and meticulous attention to detail. Solid oral and written communication.