AVI BARUA
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Chittagong, Bangladesh
SUMMARY
Digital Marketing Specialist skilled in Facebook and Instagram ads and email
marketing. Expert in creating targeted campaigns, boosting engagement, and
driving sales. Focused on delivering customized strategies and measurable
results.
WORK
EXPERIENCE
Facebook Ads & Campaign Management
2024-Present
Create targeted Facebook ad campaigns to drive traffic, lead generation, and sales
growth.
Conduct detailed audience research and A/B testing to optimize ad performance and
ROI.
Design eye-catching creatives and ad copies that align with business goals and
engage the target audience.
Instagram Ads & Promotions
2024-Present
Develop visually engaging Instagram ads including Story ads, Carousel ads, and
Sponsored posts.
Target the right audience using detailed demographics, interests, and behavior-based
segmentation.
Continuously analyze ad performance and make improvements to maximize
engagement and conversion rates.
Email Marketing
2024-Present
Set up and manage automated email campaigns using platforms like
Mailchimp and Klaviyo.
Design attractive, mobile-friendly email templates with strong subject lines and
compelling CTAs.
Segment email lists based on customer behavior to deliver personalized
content and improve open and click-through rates.
EDUCATION
KEY SKILLS
Higher Secondary Certificate
Secondary School Certificate
Facebook Ads Manager
Instagram Ads
Email Marketing (Mailchimp,
Klaviyo)
Campaign Strategy & Optimization
-
Audience Targeting &
Segmentation
Content Writing for Ads
Analytics and Reporting
A/B Testing
