Avegin Mendoza

Avegin Mendoza Imus City, Cavite, Philippines | LinkedIn |- |- SUMMARY With a Bachelor's degree in Information Technology and over 5 years of total experience working in various roles such as Digital Marketing Lead/Manager, Video Editor, Graphic Designer, Facebook Ads Manager, and Social Media Manager, I am a results-driven and highly skilled digital marketer. Proven success in optimizing and managing marketing processes, implementing marketing automation, creating and managing content for social media and websites, and integrating marketing technologies to improve existing systems like using Zapier, Hubspot, Active Campaign, or Go High Level. Strong copywriting, website design, and data analysis abilities. Capable of working remotely with a wide range of companies in various locations. Strong interest in social media marketing, digital marketing, and process optimization. EDUCATION STI College Bacoor Bacoor City, Cavite Bachelor of Science in Information Technology May 2019 ● Awards: App and Running Champion - College Week 2017 | 2nd Runner Up - Code Quest 2018 ● Coursework: Lead Software Developer of our thesis “Jaro Devt Corp Payroll System with Fingerprint Technology” built using C# via Microsoft Visual Studio. ● Organizations: STI College Bacoor Vigintillion Society & Information Technology Society SKILLS & INTERESTS ● ● ● ● ● ● ● ● ● Identifying strategies to optimize and manage marketing processes. Marketing automation including SMS and email sequences using tools like Go High Level, Active Campaign, or Hubspot. Integrating marketing technologies or systems using tools such as Zapier, Go High Level, APIs, or other similar tools to develop an automated workflow that reduces the manual workload, and speeds up the process. Content creation or management of social media and website administration. Monitoring and evaluation of analytics. Properly set up the Facebook pixels and Google tags to accurately track the results of the marketing campaigns. Being able to adapt new marketing technologies to improve the current system. Setting up landing pages or funnels using ClickFunnels, WordPress, Go High Level, LeadPages, or other similar tools. Creating marketing campaigns & optimizing performance for lead generation through Facebook Ads, Instagram ads, and Google AdWords. Microsoft Office (Word, PowerPoint, Excel, Access) | Elementor | WordPress | Shopify | Zapier | MailChimp | Active Campaign (CRM + Marketing Automation) | Facebook Ads Manager | Google AdWords | ManyChat | ClickSend | Hootsuite | Gmail | Skype | Slack | Asana | Trello | ClickUp | Canva | ClickFunnels | Go High Level | LeadPages | Google Drive | Google Sheet | ChatGPT Interests: Social Media Marketing, Digital Marketing, Reading Self-Help & Marketing Books, Optimizing Processes, System Integration, Marketing Automation EXPERIENCE GoGo Media (SAAS & Marketing Agency) Digital Marketing Lead/Manager (remote) ● ● ● ● ● ● ● ● ● ● ● ● Spearheading digital marketing initiatives, and overseeing a team of 4 to develop and execute comprehensive marketing strategies. Implemented marketing automation tools such as Hubspot & Go High Level Managed and optimized marketing campaigns with Facebook/Instagram Ads & Google AdWords Created engaging and persuasive copy for various marketing collateral, including email campaigns, landing pages, and nurturing sequences. Collaborating with other teams, departments, and management with regard to launching marketing campaigns. Conducted in-depth data analysis to assess campaign performance, identify opportunities, and make data-driven decisions. Planning, monitoring, and suggesting improvements to the marketing campaigns to achieve the KPIs. Creating SOP to smoothen the workflow of the digital marketing team. Build and manage automated workflows using Hubspot, Zapier, and Go High Level. Setting and designing funnels for the clients to get more leads and appointments. Creating video guides using Loom to teach clients and team members. Generated thousands of leads and handled over $300,000+ combined AdSpend on multiple ad accounts. Spoken Word Yoga LLC Graphics and Video Editor (remote) ● ● ● ● ● ● Wilmington, Delaware March 2019 - June 2020 Managed and trained 5-7 graphic designers to handle the increasing number of orders. Processed Shopify orders and uploaded the print-on-demand designs via WCF fulfillment. Freelance Facebook Ads Manager (part-time) ● Fort Lauderdale, Florida July 2020 - July 2022 Identifying strategies to grow sales on the website by increasing average order value. Collaborating with other teams, departments, and management with regard to website strategy. Planning, monitoring, and suggesting improvements on the UI/UX of pages within the website. Setting up funnels adding upsell and downsell with email sequences Build and manage automated workflows using Active Campaign for email marketing automation. Integrating WordPress plugins like Woocommerce, APIs, Google Sheets, and Active Campaign to an automated workflow using Zapier. Freelance for an e-commerce company Graphic Designer (remote) ● ● Singapore August 2022 - Present Helped dentists get orthodontic patients by running Facebook ad campaigns. Imus City, Cavite Nov 2018 - Feb 2019 ● ● Created marketing automation using Zapier, connecting the funnel I built using ClickFunnel to the ManyChat Messenger chatbot, integrated MailChimp for automatically adding leads to an email list, and SMS automation using the platform ClickSend. Installed the Facebook pixel and retargeting campaigns for more conversions. Amanda Hines International LLC Upper Darby, Pennsylvania Graphic Designer (part-time | remote) March 2018 - Jan 2019 ● Developed concepts, graphics, and layouts for social media and websites. ● Examined the final graphics and layouts to ensure all were visually appealing and on-brand. Results Consulting Group AU Perth, Western Australia Social Media Manager (remote) Oct 2017 - Feb 2018 ● Managed multiple social media accounts including scheduling content using tools like Hootsuite, researching for content creation, organizing content on a spreadsheet (content calendar), and responding to comments and messages. ● Collaborated with the company's owner to complete the content revisions, ensuring there were no grammar errors and engaged the company’s target market. CERTIFICATIONS Certified Digital Marketing Strategist DigitalMarketer - February 2023 Digital Advertising Certified Hubspot - June 2022 Fundamentals of Digital Marketing Google Digital Garage - Issued June 2022 The Complete Facebook Traffic Ads (Facebook CPC) Course 2022 Udemy - Issued October 2021 Certificate of Completion Social Media Academy