Autumn Haddad

Autumn Haddad portfolio: autumnhaddad.me/reel tel:- email:-linkedin: /autumnhaddad VP, Associate Creative Director, Art New York, NY EXPERIENCE AMBIII BRANDING (previously Autumn Haddad Design) Principal + Senior Creative Remote/ New York, NY 3/2003-present • Acquired accounts ranging from small physician groups to prominent fashion brands to notable law firms for independently owned company. • Conceptualized and directed animation for mechanism of action videos introducing a premier skincare line, successfully distilling intricate dermatological processes into an accessible visual story that boosted consumer comprehension. Orchestrated internal communications for Tommy Hilfiger by designing events for the Office of the CEO, collaborating with an extensive staff for a production in Amsterdam. Developed a standardized framework that facilitated cross-divisional application to other projects in NYC. Collaborated with C-suite executives of global companies, providing creative advertising solutions to enhance brand equity. Engaged in directional storytelling through marketing goals such as brand messaging, event signage and identity development for a dozen different food industry businesses. • • • HAVAS HEALTH & YOU Consulting Vice President, Associate Creative Director, Art • Remote/ New York, NY 2/2022-6/2023 Oversaw successful implementation of new patient-facing initiatives including coordination of photography composites, development of innovative dietary meals from concept to completion and collaboration with web developers throughout campaign rollouts. PUBLICIS HEALTH Consulting Group Art Supervisor • Remote/ New York, NY 11/2021-2/2022 Developed compelling brand identities for a pioneering therapy targeting a rare disease, leveraging sophisticated talent photography, typography for impactful messaging, and secondary graphics. HAVAS HEALTH & YOU Consulting Senior Art Director • • • New York, NY 11/2019-11/2021 Innovated creative with brand planning tactics that excite by communicating sophisticated yet simple experiences for 2021. Pushed the envelope on email creative (2020 brought out a more pronounced ask) by designing new layout options for both consumer and health practitioner-facing clients. Spread awareness with medical education advertisements (Facebook, Youtube) for pharmaceutical clients through ideating concepts and executing creative with VP of Copy. BIONYC, a division of BGB GROUP Design Director, Creative • • New York, NY 2/2017-9/2018 Delivered uniquely designed mechanism of action videos, consumer-facing websites, event graphics and $10M+ campaign efforts by partnering with copy, account and strategy while directing animators, 3-D artists and graphic designers­—reported to SVP of Creative. Executed robust digital display quiz for Oncology Nursing Society’s Annual Conference (70+ screens) while managing UXUI designer under a very short timeline; resulting in a client request to leverage product for the American Society of Clinical Oncology Conference. HOUGHTON MIFFLIN HARCOURT Consulting Senior UI Designer, Design Architecture • • New York, NY 1/2016-5/2016 Streamlined sprints of 3 global ed-tech platforms needing a single minimal viable product launch to reach school administrators, teachers and students by focusing on interface efficiencies in an agile environment from a branding and UXUI perspective. Perfected responsiveness and created developer style guidelines of designs in Sketch to improve communication between creative and digital while setting a standard for back-log lists. CLOCK FOUR, a HERO DIGITAL company Consulting Designer, Digital Marketing • • San Francisco, CA 6/2015-10/2015 Responsible for launch of Apple Pay for U.S. Bank concerning social media and web/mobile design resulting in a cohesive campaign across Instagram, Facebook and LinkedIn. Brought creative insight during web refresh of Atmel Technologies by exploring designs, leading our team to a final solution. UNIVISION COMMUNICATIONS INC Senior Designer, Brand Development • • New York, NY 3/2012-11/2014 Managed, hired and directed small teams for countrywide design needs to help shape an expansive portfolio-rebranding period. Strengthened brand awareness by creating campaigns and organizing extensive corporate marketing photoshoots through interviewing photographers, slashing costs, curating shot lists and directing in Miami television studios on and off-air while accessing top talent. VSP STUDIOS Consulting Graphic Designer • • • Chicago,IL 3/2011-4/2012 Collaborated with photographers, crew and clients through organizing photoshoots and producing print creative. Added value to team by taking on responsibilities of communication with Hong Kong printers for time sensitive materials. Clients included Disney, True Religion, The Beatles and others. PROFESSIONAL DEVELOPMENT EDUCATION LANGUAGES NYU SCHOOL OF PROFESSIONAL STUDIES, New York, NY User Experience Design (15 week course) COLUMBIA COLLEGE, Chicago, IL Masters, Art in Teaching/ Graphic Design IL Type 10 K-12 Art Ed License English SVA CONTINUING STUDIES, New York, NY Intro HTML 5 (15 week course) FLYING COLORS, COACHING + CONSULTANCY, New York, NY Bi-Weekly Private Coaching (12 months) COLUMBIA COLLEGE, Chicago, IL Bachelors, Fine Art / Graphic Design French Spanish