Aura Andrea Marin Rojas

AURA ANDREA MARIN ROJAS Digital Marketing Specialist – Marketing and Advertising Toronto, ON-| www.linkedin.com/in/andrea-marin-rojas-a/ Digital Marketing Specialist, Graduate in Marketing and Advertising with more than 10 years of experience in administrative functions, and internal/external customer service related to Product and Marketing areas. HIGHLIGHTS • • • • • • Skills by Data Analyst applied in Marketing, product development, and commercial Field. Creation, diligence and administration of databases, experience with Excel data sheets. Ability to organize PowerPoint presentations, and documents in word. Customer Service, Front Desk over 5 years. Coordination of functions and monitoring of the sales force. Administration of Marketing service providers. EDUCATION DIGITAL MEDIA MARKETING (POST-GRADUATE PROGRAM) George Brown College| Toronto, Ontario • • • • Social Media Marketing Strategic Marketing Project Analytics for Digital Market Omni Channel Marketing • • • MARKETING AND ADVERTISING San Martin University | Bogotá, Colombia • • • • • • Basic Design Oral and written Expression Communication Theory Marketing Sampling Copywriting Fall- Database Market Strategies Content Marketing Paid Media Marketing Fall 2003 -2009 • • • • • Consumer Typology Market Research Accounting Fundamentals Financial Administration Organizational Development PROFESSIONAL EXPERIENCE COPYWRITER – SOCIAL MEDIA Music in Motion Canada | Toronto, ON. • • • • May 2022 – Jan 2023 Created strategies for social networks and own media using SEO techniques. Created promotional content through social networks (Facebook, Instagram, Twitter). Designed Creative images design using Canva. Wrote blogs related to the company for websites. 1 AURA ANDREA MARIN ROJAS Digital Marketing Specialist – Marketing and Advertising Toronto, ON-| www.linkedin.com/in/andrea-marin-rojas-a/ BUSINESS ASSISTANT CONSUMER BANKING GNB Sudameris Bank | Bogotá, Colombia • • • • • Provided administrative support in day-to-day operations. Entered, retrieved, and managed data using electronic databases. Prepared PowerPoint presentations and excel spreadsheets. Customer Service by phone, Mailing, and in person. Preparation of reports for the vice presidency. MARKETING ANALYST GNB Sudameris Bank | Bogotá, Colombia • • • • • • • • • • • • • • • • • Dec 2017 - Oct 2017 Collaborated with teams to develop and implement new projects and products to improve processes and portfolios. Benchmarking. Product life cycle monitoring (Excel and PowerPoint). Trained internal and external sales force. Created, analyzed, and interpreted reports in Excel, PowerPoint, and Word. AGREEMENT MANAGER ANALYST PRODUCT DEVELOPMENT BBVA Colombia Bank | Bogotá, Colombia • • Dec 2018 - Oct 2019 Updated information of own media such as a website. Created content such as website sections and newsletters. Wrote and designed mass emails. Managed print and digital advertising provider. Generated informative advertisements of a legal nature for newspapers. Managed virtual banking launch campaign. Created digital documents to show results, such as PPT, Word, and PDF documents. PRODUCT DEVELOPMENT ANALYST GNB Sudameris Bank | Bogotá, Colombia • Oct 2019 – Sept 2021 Dec 2001 - Oct 2015 Attended and solved customer requirements by phone and mail. (Institutional and state Customers) Created internal communication with the sales force through the internal website. Trained internal and external sales force. National Committees Organization. Created communication about processes created through the datasheet. Created, analyzed, and interpreted reports in Excel, PowerPoint, and Word. Analyzed and approved Institutional credits. Monitored credit index: placement and expired. 2