August Maples

AUGUST MAPLES MARKETING AND COMMUNICATIONS MANAGER CONTACT--www.maples.pb.design SKILLS Cross-Functional Leadership & Communication Workflow Optimization & Process Improvement Marketing Automation (Braze, Notion, CRM Tools) Campaign Development & Execution Resource Allocation & Strategic Planning Data Analysis, Reporting, and KPI Tracking Brand Development & Content Creation Presentation & Public Speaking Project Management & Team Coordination PROFILE Strategic marketing and communications leader with over 10 years of experience driving data-informed decision-making, operational efficiency, and cross-functional alignment. Known for optimizing workflows, enhancing client engagement, and spearheading impactful marketing campaigns. Adept at aligning organizational strategy with business objectives to deliver measurable outcomes and scalable solutions. Passionate about fostering collaboration and innovation to maximize team performance and user impact. WORK EXPERIENCE Enrollment Marketing Manager Grayce Partnered with client services and product teams to create scalable processes and tailored onboarding strategies, achieving a 20% increase in client program utilization. Developed and executed multi-channel marketing campaigns, achieving benchmark open rates of 75%+ and click rates exceeding 50%. Streamlined enrollment tracking and reporting, enabling data-driven insights that improved client satisfaction and goal achievement. Scripted and produced compelling content, including fireside chats and video stories, to drive user engagement and awareness. Collaborated with finance and operations to ensure alignment on enrollment strategy and resource planning. Led cross-departmental initiatives to transition enrollment marketing automation from Klaviyo to Braze, streamlining workflows and enhancing user segmentation capabilities. Created detailed client onboarding and assessment frameworks, resulting in increased clarity of goals and higher satisfaction during implementation phases. Marketing Manager EDUCATION Ball State University- Communications and Digital Media Berry College- Theatrical Studies Communications 2024 - 2024 - Stock Yards Bank & Trust Designed investment frameworks and strategic plans for high-net-worth client outreach, increasing service visibility and client retention. Led end-to-end redesign of key marketing assets, creating a cohesive and modern brand image. Established performance metrics to drive campaign optimization and reporting, resulting in continuous improvements in ROI. Championed cross-team collaboration to refine workflows, ensuring alignment between marketing and business objectives. Designed and executed leadership presentations that clearly articulated marketing performance metrics and investment opportunities, driving informed decision-making. Implemented a client education series to demystify financial products, boosting engagement and improving client acquisition rates among targeted audiences. AUGUST MAPLES MARKETING AND COMMUNICATIONS MANAGER CONTACT--www.maples.pb.design EXPERTISE Marketing Strategy & Operations Stakeholder Engagement & Collaboration Client Success & Lifecycle Marketing WORK EXPERIENCE Marketing and Communications Manager CM Buck & Associates - Directed operational strategies for marketing initiatives, integrating resources to support three distinct brands. Introduced streamlined processes for marketing requests, improving efficiency and response times. Developed feedback systems for team performance, delivering actionable insights that enhanced collaboration and morale. Launched an employee-driven content series that increased internal buy-in for marketing initiatives, fostering stronger team alignment and brand advocacy. Introduced a comprehensive event post-mortem process to capture learnings, identify areas of improvement, and refine future strategies for tradeshows and events. Sales Support and Proposals C-Suite Communication and Relationships Virtual and On-site Event Experience Award Wining Campaign Design and Effectiveness REFERENCES Tamar Kuyumjian Coworker at Grayce-Rebecca Li Coworker at Grayce (408)--Grayce Miller Coworker at OneAmerica --Alberta Jose Coworker at OneAmerica --- Marketing Lead Harper Brown Capital - Oversaw marketing initiatives across Harper Brown’s various brands, identifying growth opportunities and increasing brand visibility in financial markets. Produced and distributed digital newsletters, physical mailings, and targeted email campaigns to engage clients and inform them of new offerings. Coordinated closely with creative and content teams to launch branding and promotional campaigns, enhancing market position and generating increased interest in products and services. Marketing Consultant - OneAmerica Financial Designed and implemented financial education marketing programs to support the sales process from lead generation through client conversion, resulting in improved customer acquisition metrics. Collaborated cross-departmentally on large-scale projects under tight deadlines, ensuring effective communication and on-time delivery of campaigns that met compliance standards and brand guidelines. Spearheaded the creation of custom websites and landing pages in collaboration with IT, increasing user engagement through targeted digital strategies. Conducted comprehensive analysis of campaign performance data, providing actionable insights that refined targeting and improved ROI. Coordinated with external vendors to develop branded promotional materials, ensuring alignment with corporate identity and enhancing campaign reach. Partnered with sales teams to create personalized marketing collateral for highpriority clients, improving close rates and fostering long-term relationships.