AUFAR MAHARDI
UI/UX & Web Design Manager
Jakarta, Indonesia-| - | aufarmahardi.com
Professional Summary
Creative and analytical UI/UX & Web Designer with 15+ years of experience crafting intuitive
digital experiences for leading media and consumer brands. Skilled in Figma, responsive
design, and front-end development, delivering user-focused solutions that drive measurable
growth. Proven ability to lead design teams and projects from wireframe to launch.
Skills
• HTML, CSS, Sass, SCSS, Less, PHP
• Figma, Adobe XD, Photoshop, Illustrator
• Adobe Experience Manager (AEM), jQuery, Responsive Design
• AMP, Design Systems, Accessibility, UX Auditing
Professional Experience
Founder, OtoGears.com — Nov 2022 – Present
● Founded and designed niche automotive media platform, attracting 10K+ monthly users.
● Built entire platform from scratch using modern web stack (HTML, SCSS, jQuery, PHP).
● Managed SEO and social campaigns that increased traffic by 20% in 3 months.
Graphic, UI/UX & Web Design Manager, VIVA Media Baru (VIVA.co.id) — June 2022 –
Present
● Led a cross-functional design team in revamping 3 major platforms (VIVA.co.id,
tvOnenews.com, VLIX.id), increasing mobile engagement by 35%.
● Streamlined the design workflow using Figma & Adobe XD, reducing production time by
25%.
● Established UI guidelines and reusable components, accelerating new product rollout by
20%.
● Coordinated with developers, product, sales, marketing, and editors to ensure brand
consistency across platforms.
Assistant Design Manager, VIVA Media Baru — Nov 2019 – June 2022
● Assisted in leading design initiatives across VIVA’s news portals, boosting click-through
rates by 18%.
● Conducted weekly UX audits and implemented usability improvements, reducing bounce
rate by 12%.
Web Designer, VIVA Media Baru — Oct 2016 – Nov 2019
● Designed responsive layouts and page templates for VIVA and its subsidiaries,
contributing to a 28% increase in organic traffic.
● Migrated legacy HTML/CSS to modular SCSS system, enhancing scalability and
maintainability.
● Maintained design consistency across web and mobile platforms.
General Manager, Indogamers — June 2015 – Oct 2016
● Directed digital operations and design strategy for gaming community with 100K+
monthly users.
● Introduced a gamified UI and revamped website UX, improving user retention by 22%.
● Managed a team of 10 across development and creative departments.
Head of Web Development, Maxindo Content Solution — June 2013 – June 2015
● Oversaw web development and design for B2B and B2C clients; delivered 25+ projects.
● Increased client satisfaction scores by 30% through effective UX planning and execution.
● Led migration of websites to mobile-first responsive design.
Web Designer, Maxindo Content Solution — July 2010 – June 2013
● Developed custom themes and interfaces in HTML/CSS/PHP.
● Collaborated with backend developers and delivered solutions 15% faster on average.
Education
Bachelor's in Computer Science
Binus University - Jakarta, Indonesia
2007 - 2011
Portfolio
VIVA.co.id – www.viva.co.id
tvOnenews – www.tvonenews.com
ANTVKlik – bit.ly/antvklikprototype
Hyundai Indonesia – www.hyundai.com/id
Lexus Reach App – bit.ly/lexusreach
Exia Telematic App – bit.ly/exiamobile
OtoGears – www.otogears.com
Impavida – impavidalaw.com
PopGames VIVANews – popgames.vivanews.com
ProConnect App – bit.ly/proconnectapp
VLIX – www.vlix.id
VIVA Aggregator App – bit.ly/viva-apps
VIAHub – bit.ly/viahubprototype
TAM Management System – bit.ly/tamtelematic
One Pride MMA – bit.ly/onepridemma
VIVA SSO Dashboard – bit.ly/vivassodashboard
