Atif Iqbal

I have extensive experience in managing the supply chain for e-commerce operations, particularly in my roles at Noon E-Commerce and Parffragrance. I have handled end-to-end logistics, including procurement, inventory management, vendor coordination, and last-mile delivery optimization. My expertise also extends to retail operations, ensuring seamless integration between online sales channels. Please see below in more details

• Over 14 years of experience in logistics, warehouse, and supply chain management roles.
• Expertise in inventory management, stock integrity, and order fulfillment to ensure smooth warehouse operations.
• Managed end-to-end supply chain processes, from vendor coordination and inbound shipments to last-mile delivery.
• Experience in logistics coordination, working with suppliers, transport companies, and third-party logistics providers.
• Strong background in performance monitoring using KPIs to track logistics efficiency and delivery operations.
• Ensured compliance with regulatory, health, and safety standards in logistics and warehouse management.
• Led teams of warehouse staff, delivery associates, and logistics personnel to optimize efficiency.

• Managed the e-commerce operations for Noon.com and Parffragrance, handling product listings, inventory, and logistics.
• Website & Platform Optimization – Enhanced site speed, navigation, and user experience for better engagement.
• Product Launches – Spearheaded new product launches, ensuring accurate descriptions, high-quality images, and marketing strategies.
• Order Fulfillment & Logistics – Supervised picking, packing, and shipping operations to meet customer demands.
• Worked with ERP & inventory management systems such as SAP, Oracle, WMS, and Zoho Inventory to optimize stock levels and order processing.
• Utilized analytics tools like Power BI and Google Analytics to track performance, improve sales, and optimize inventory.

• Experience in retail logistics and managing The Dubai Mall Shop, Drop, Collect, and Deliver project for Noon.com.
• Route planning and last-mile delivery optimization to ensure on-time order completion.
• Managed physical retail order processing for GasNTools and Parffragrance, ensuring smooth store-to-customer logistics.
• Worked with delivery service providers and in-house fleet to enhance distribution efficiency.
• Monitored shipment tracking systems for real-time updates and service-level compliance.