Atanas Atanasov
е
Programmatic Advertising Manager
CV
Who I am
Name
D.O.B.
Address
Atanas Atanasov
24th March 1984
Lübecker str.43, 10559 Berlin, Germany
Skype
Mobile
Email
atanas.sandanski
--
Where I have worked
02.2019 – Present @ Media Impact // Axel Springer: Programmatic Advertising Manager
I . Programmatic Account Management duties:
II. Technical Support duties:
1. Responsible for the programmatic account
management of Media Impact portfolio. Among our
websites are bild.de, welt.de, idealo.de, finanzen.net,
kaufda.de, metal-hammer.de, sport1.de and others.
2. Setting up Programmatic Guaranteed, Preferred deals
and Private Auctions in AppNexus, YieldLab and AdX.
1. Working with AppNexus and Google Ad Manager ad
servers; Exchanges and SSPs: AppNexus, AdX, OpenX, Index
Exchange, PubMatic, Rubicon Project, YeildLab and others;
2. Writing internal documentations on how to use them;
troubleshooting, setting up of Price Floors, Blocklists, Header
Bidding and Exchange Bidding and various ad hoc tasks.
09.2017 – 01.2019. @ MonetizeMore: DFP & AdX Programmatic Advertising Consultant
III. Account Management & Customer Support duties:
I. DoubleClick Ad Exchange duties:
1) Customer support duties;
2) New websites and mobile apps screening;
3) Google Analytics Traffic Screening;
4) Issuing monthly revenue invoices and reports;
5) Configuring our internal reporting platform;
6) Preparing Media kits;
7) Setting up ads.txt Partner Information for our Publishers;
8) Ads Delivery debugging which includes:
Inspecting the page's source code for the ads being
delivered;
Using ?googfc for troubleshooting;
Implementing Google Publisher Toolbar;
Ad quality check using a VPN and Chrome emulator.
II. DoubleClick for Publishers duties:
9) Making suggestions to Publishers about ad placements, pageload time reduction, ad unit viewability, ad unit sizes, etc.;
1) Setting up Dynamic Allocation for Publishers;
2) Creating ad units, AdX Order and Line Items (including 10) Troubleshooting AdX rules, low AdX coverage, GPT ad
tags, Non-delivering Line Items in DFP, etc.;
Mobile and House) for the respective ad units;
11) Daily reporting for a specific Publisher and keeping an eye
3) Setting up DFP Video ads;
for emerging positive/negative trends;
4) Enabling AdX Programmatic Native Ads;
12) A Header Bidding set up in our company’s internal
5) Creating Refresh ads by configuring the GPT ad code;
6) Applying Passback tags from different ad networks;
configurator. This would include:
7) Creating and running AdSense and other third-party ad
Creating Ad Networkds HB PIDs by using their selfnetworks’ orders and campaigns; Negotiating CPM rates;
served UI or via active communication with
8) Optimizing third-party ad networks’ CPM rates;
representative of the SSP;
9) Generating different reports in DFP;
Adding Ad Networks' PIDs in the HB configurator and
10) Applying different strategies to increase CPM and Fill
creating a test page to check if all the HB set up is done
Rate for Publishers;
correctly and if the bids are placed without problem;
11) Setting Up Key-value targeting in DFP;
12) Setting up and monitoring First look pricing;
Scaling up/down of Ad Networks' bids on a daily basis
13) Enabling Flexible sizes rule type;
in order to keep a fair HB auction.
14) Discrepancy reporting;
13) Configuring Exchange Bidding in Dynamic Allocation.
15) Campaign forecasting.
1) Setting up Private deals in AdX and using different
strategies for establishing the CPM price rate for them;
2) Setting up backup ads for AdX;
3) Setting up at different Rules: blocking advertisers and
categories, ad styles, etc.;
4) Generating Display, Video, Mobile In-app & Games
ad tags for Publishers using AdX codes as hardcoded;
5) Declaring "Sticky ads" and "Refresh ads";
6) Converting AdX tags into AMP tags;
7) Text ads customizations;
8) Setting up and optimization of AdX Pricing Rules;
10) Enabling AdX video on the Publishers inventory.
Skype: atanas.sandanski
Phone: -
Email:-
Atanas Atanasov
Programmatic Advertising Manager
CV
08. 2016 – 07. 2017. AdTradr (AdX reseller): Programmatic Advertising Specialist
I. Business Development duties:
II. Account Management duties:
1) Prospecting: responsible for identifying and researching
new publishers to grow AdTradr Supply side business in
the USA, Australia, and Canada; Making an assessment if a
website is suitable for AdTradr's publishers' network using
Alexa, Sandbox and other tools;
2) Identifying of key contacts behind every website;
3) Researching for their contact details: name, email,
telephone number, LinkedIn profile. Tools used:
EmailHunter (known now only as Hunter), SellHack,
LeadFuse, a Google Doc spreadsheet formula for finding
emails, etc.;
4) Cold approaching of the prospects with emails and calls
using internally created by me approach and follow up
system;
5) Setting up a test campaigns for prospective publishers.
1) Making sure that everything in the test campaign is running
smoothly for the publishers and they are happy with the results;
2) Onboarding of new clients – setting up their profiles in our
system, taking care of documents and administrative tasks;
3) Explaining to customers programmatic advertising and
answering any questions they might have;
4) Making suggestions (with explanations) on how to improve the
ad placements at the publisher's website so that it can bring more
revenue;
5) Creating Performance reports of AdTradr's publishers;
identifying poor performance and actively communicating with the
publisher to find out the reason for bad revenue and make steps to
improve it.
6) DFP management: ad tag generation, creating Placements
and Line Items, adding PassBack codes, generating reports, etc.
Note: For my Programmatic advertising work-related certificates as well as several recommendations that I have received,
please visit my LinkedIn profile: https://bit.ly/2uj0KWv
05. 2015 – 12. 2016 Appzio: Business Development Manager
Appzio is a native app creation platform. While working
for the company my duties were the following:
1) Researching and identifying new markets;
2) Prospecting of new clients by using tools such as
SellHack, LeadFuse, EmailHunter, etc.;
3) Identifying and establishing initial contact with
potential clients via email and telephone; Implementing a
"Following up" routine;
4) Conducting initial stage international B2B and B2C
sales via email, Skype and telephone;
5) Delivering presentations and educating potential
customers on the use and benefits of Appzio's SaaS
products;
Education
Professional
Strengths
6) Writing down users' stories, understanding and articulating
technical concepts and deriving solutions;
7) Drafting proposals and quotes for potential customers;
8) Following up to proposals. Constantly communicating with
clients and partners via email & calls; identifying their needs
and setting up next steps;
9) Researching and making propositions for Appzio's new
products and identifying suitable markets for them;
10) Constantly striving to optimize and improve processes using
tools such as Pipedrive: Sales CRM & Pipeline Management
Software.
Studied Korean Studies at Sofia University Kliment Ohridski, Bulgaria
Digital Marketing and SEO Course at Software University Sofia
Digital & Social Media Marketing by Iversity
Google's Publisher University DFP & AdX courses
"Maximizing ad revenue with Google DFP" online Udemy course
Tech Operational skills
Google Analytics
Google Ad Manager
AppNexus
SSPs
Skype: atanas.sandanski
Communication
Organizational skills
Responsibility
Account Management
Customer Support
Phone: -
Email:-
