Atanas "Nasko" Terziev Jr.
Working at the intersection of behavioral psychology, data, and creativity.
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> https://naskoterziev.com/
EXPERIENCE
+ Amsterdam
MY TIME
Head of Growth
WoodWing
05/2019
A
Amsterdam
https://swivle.com/dam-for-brands
Growing swivle.com - the first SaaS native offering of WoodWing:
- +85% year over year revenue growth
B
D
- Implemented a product tour which activated +185% trial users
- +86% signups with the same ad budget
- +74% in organic traffic with technical SEO
C
- Coded a web-tool that drove 150% second-time engagement
- A/B testing across the funnel
Growth Specialist
Piktochart
2018 - 05/2019
create.piktochart.com/business-proposal-template
Piktochart is a SaaS platform for visual communication used by nondesigners:
- Created a product feature that decreases time-to-value
- Designed and proposed a new sign up flow with calculated potential
for for +25 000 signups/mo
A
Traveling
B
Hand stands, Ski, Yoga, Swimming
C
Learning
D
Doing things for a living that my parents
don't understand.
MY LIFE BEFORE 2017
- Rapid UI experimentation and paid advertising +11.6% purchase
Office RnD Customer Discovery
- Used JTBD framework and quantitative research to lay the foundations
09/2015 - 06/2016
completion rate
of the product marketing team and section in the website
Co-founder
Socialasting
09/2017 - 2019
http://socialasting.com/
Budapest - Barcelona - Sofia
Led performance marketing and conversion-driven design projects.
Worked with businesses from Europe, New Zealand, and US:
- Managed $50,000 of monthly ad spend
- +30% YoY revenue for a client through conversion-driven re-design
- Bootstrapped of a drop shipping business
Digital Marketing and UX
ESET Antivirus
2017 - 2018
Sofia, Bulgaria
https://www.eset.com/
ESET Antivirus is a global leader in information security. I was leading all
digital for the Bulgarian market.
- Re-designed checkout process of the eCommerce which drove +33%
increase in revenue year on year
- Re-designed the free trials page which resulted in +42% free trials
Barcelona, Sofia
Led a team of 3 business graduates that
developed a go-to-market strategy for a SaaS
startup which raised €4 million afterwards.
- 15+ customers interviews
- Designed the first pricing plan of the company
- Designed the transaction sales model process
Comfort Zone Crusher
2012 - Ongoing
BG, CY, SE, HN, CH, DE, TU, MY, NL, SW, SE, TH
Co-founded 3 startups and monetised on 1 as a
bachelor student. Lived in 5 countries and
traveled in a dozen:
- The city hall of my home town invested in a
mobile app that I designed in 2013
- Co-founded a construction tech business
- Spent a summer in Cyprus doing in-person
sales and jumping from cliffs in the
Mediterranean
- Drove +145% in traffic with technical SEO
- Acquired +58% of sales qualified leads with paid advertising
MY SUPER POWERS
MOST PROUD OF
P Business school fellow
Scholarship for a Master's Degree in an international business school
CXL institute fellow
Completed the best conversion rate optimization program in the world
M Effectiveness
Inspired to do more with less.
Spreading positive vibes
Making life better, one smile at a time.