Marketing and communication specialist at Elektrum Eesti OÜ - 2022 - 2024
- Managed social media channels
- Executed email marketing campaigns, including content creation and A/B testing, to improve open and click-through rates.
- Led end-to-end project management for digital marketing campaigns, from concept to execution, ensuring timely delivery, adherence to budget constraints, and alignment with strategic objectives.
- Utilised tools such as Google Analytics, Facebook Ads Manager and Google Ads to analyse campaign performance and adjust strategies for better results
- Coordinated cross-functional teams across sales, product development, and customer support departments to ensure consistent brand messaging and marketing alignment with business objectives.
- Collaborated with external partners and agencies to execute digital marketing campaigns, ensuring brand consistency and maximising reach.
- Planned and organised marketing events, attracting new leads and significantly enhancing brand visibility.
- Created and managed the marketing budget, developing comprehensive campaign plans and overseeing all aspects of digital implementation.