PROFILE
Proven graphic design skills developed from 6 years’ experience providing a variety of designs (printable, multimedia) while working with advertising agencies
Exceptional graphic design skills with strong familiarity in Adobe Creative Suite obtained through experience in developing promotional materials (logos, flyers, booklets, posters, business cards, and banners) at Hayel International Information
Solid education and knowledge on advertising field acquired through four years of study in the Faculty of Applied Arts-Graphic design, and one year of a postgraduate program (Interactive Media Management – Algonquin College)
Solid design principles and developing wireframes, prototypes, and high-fidelity mock-ups using Adobe XD, Invision App, with practical experience as a Team Lead and UX design lead. In addition to Motion design skills and video editing gained while studying at Algonquin College – Interactive Media Management
Strong skills in HTML, CSS gained while studying at Algonquin College – Interactive Media Management program
Excellent work ethic, team player, organization, attention to details and ability to thrive in a multicultural environment developed from working at Alkifah Print Management
self-starter with creative skills and ability to create new, exciting corporate identities developed from performing day-to-day functions in a professional, fast-paced environment
Computer Skills: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Animate, Premiere Pro, After effects, XD) In Vision, HTML, CSS, JavaScript, CMS (WordPress), Bootstrap, MS Office, HubSpot.
New Portfolio Website: https://elsayea.myportfolio.com/
Old Portfolio Website https://asmaaelsayed77.github.io/adesigns/ (Designed with Html, CSS, Bootstrap)
In Vision share links: https://invis.io/64QY43GRYSC
Languages: Fluent in oral and written English. Beginner in French
Security: Enhanced Reliability Clearance – valid until-
PROFESSIONAL EXPERIENCE
Graphic Designer
Algonquin College of Applied Arts and Technology May 2022 – Present
Assist with the creation of innovation concepts for marketing materials and campaigns as directed by members of the AC Hub team
Assist with the production of promotional material for Student Support Services
Designs relevant graphics, concepts and artwork using Adobe Create Suite within design specifications provided by AC Hub team
Provides quality control to ensure to delivered products and services adhere to the brand policies and standards of Algonquin College
Proofreads, edits, material as required
E-Commerce Coordinator
Digital Main Street – ShopHERE March 2021 – June 2021
Helped small to medium-sized businesses make their online presence by creating their website using Shopify or Square platform
I trained the Client on how to use the platform and manage their website.
Once the store/website is live, I provided marketing support (Google, SEO, Social Media). Finally, the client/business graduated from the ShopHERE program
Graphic Designer | Social Media | Digital Marketing
Digital Main Street – Invest Ottawa Sept 2020 – Dec 2020
Created a Marketing Plan Audit, with analytics using Moz, Semrush, and Google Analytics, to help businesses that are struggling due to Covid-19
Implemented the plan with the team to deliver compelling solutions in SEO, Social Media (Created social Media calendar, strategy, posts template)
Used my design skills to support the solutions that meet audience needs on a variety of platforms (package design, logo, printed brands, large printed banners)
Edited website using WordPress platform, added useful plugins like Yoast for SEO W3 Total Cache, Smush, Social Media Feed
Interactive Media Designer
Algonquin College - Interactive Media Management Jan 2019 – Aug 2019
Created brand materials in a variety of mediums including web, printed collateral, logos, magazines, and social media.
Created Motion Graphics for video content and digital versions of promotional materials also gained good photography and videography skills
Designed creative websites from wireframe to prototype and apply code using HTML,
CSS, then adding some JavaScript and PHP and finalize creating a WordPress theme
Worked as a team leader and UX lead in the final client project which is Interactive Media Management website
Graphic and Web Designer May. 2018 – August 2018
NHF (North House Foods), Ottawa, ON
Responsible for designing promotional material (brochures, Labels, sell sheets, etc.)
Edited their websites https://www.northhousefoods.ca and WIX
Web Designer (ITP Mentorship Program) Oct. 2017 – Feb 2018
Pinecrest-Queensway Community Health Centre, Ottawa, ON
Edited ITP mentorship website with WordPress
Edited Canada day video with Adobe Premiere Pro
Updated organization’s social media sites (Facebook, Twitter)
Graphic Designer (Volunteer) Sep. 2016 – Sep. 2018
CPAWS (Canadian Parks and Wilderness Society), Ottawa Valley Chapter, Ottawa, ON
Translated subject matter into concrete designs for promotional material
Designed high-quality, leading-edge promotional material and a report using InDesign
Graphic, Multimedia and Web Designer 2008 - 2009
Alkifah Print Management
Prepared illustrations and rough sketches of material, discussing them with clients and supervisors and making necessary changes
Designed all direct marketing collateral for the company including pintable, logos, web banners, brochures, and web pages using Dream Weaver
Conceptualized and developed multimedia designs (banners, intros)
Graphic Designer 2002 - 2004
Hayel International Information
Developed solid knowledge of InDesign, Photoshop, Illustrator to revamp and design more creative advertisements for several directories (medical, veterinary and laboratory)
Adapted quickly and without difficulty in changing priorities and shifting deadlines in managing new projects
Reviewed final layouts and suggested improvements, as needed
Graphic Designer 2001 - 2002
Masryat Advertising Agency
Designed outdoor advertising and signs (vinyl plotter) using Adobe Photoshop, Corel Draw, including design plates using a cutter plotter
Determined size and arrangement of illustrative material and copied and selected style and size of type
EDUCATION
Bachelor of Applied Arts, Advertising Section 2001
Faculty of Applied Arts, Helwan University
(recognized by ICAS as a bachelor’s degree)
Algonquin College, Interactive Media Management - Post-Diploma Certificate 2019
School of Media and Design, Ottawa, Ontario, Canada