PERSONAL INFORMATION
Asmaa Elsawy
Beşiktaş,Istanbul(Turkey)
(--https://www.linkedin.com/in/asmaaelsawy/
Skype asmaa.elsawy88
POSITION
Senior Digital Marketing Specialist
WORK EXPERIENCE
Currently
SEO Apprenticeships (Mentorship) with GenM
Managing SEO related tasks/works under close supervision of some business owners.
currently helping this company: joucads.com
Currently
SEM Specialist Freelancer
Manage Search Engine Marketing Campaigns on Google and Bing
Support Account Managers on all SEM issues
SEM performance tracking, analysis and reporting
SEM budget planning and recommendations.
Create ad copy and perform keyword research, analysis and optimizations
Research and create geo targeting SEM campaigns
Manage and track spend across all SEM campaigns
Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
Keep up to date with paid search best practices, bid management systems, keyword development
tools and industry research
5 Mar 2018–30 Dec 2018
Account Strategist at Google (Your CCC)
Determining AdWords strategy of client accounts and acting as a consultant for them
Making necessary analysis for customers' to improve his account’s performance
Advising on management and optimization of AdWords accounts in line with customer goals
Coaching customers about how to increase efficiency of Google AdWords accounts
1 Aug 2016– 5 Mar 2018
SEM Specialist Freelancer
Denver PPC, Denver (United States)
Manage Search Engine Marketing Campaigns on Google and Bing
Support Account Managers on all SEM issues
SEM performance tracking, analysis and reporting
SEM budget planning and recommendations.
Create ad copy and perform keyword research, analysis and optimizations
Research and create geo targeting SEM campaigns
Manage and track spend across all SEM campaigns
Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
Keep up to date with paid search best practices, bid management systems, keyword development
tools and industry research
1 Jul 2014–1 Jul 2016
Digital Marketing Strategist
Connect Ads, Cairo (Egypt)
Manage Search Engine Marketing Campaigns on Google, Facebook & Appnexus
Support Account Managers on all SEM issues
SEM performance tracking, analysis and reporting
SEM budget planning and recommendations.
Create ad copy and perform keyword research, analysis and optimizations
Research and create geo targeting SEM campaigns
Manage and track spend across all SEM campaigns
Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
Keep up to date with paid search best practices, bid management systems, keyword development
tools and industry research
Jul 2012–Jun 2014
SEM Specialist
Denver PPC, Denver (United States)
Manage Search Engine Marketing Campaigns on Google and Bing
Support Account Managers on all SEM issues
SEM performance tracking, analysis and reporting
SEM budget planning and recommendations.
Create ad copy and perform keyword research, analysis and optimizations
Research and create geo targeting SEM campaigns
Manage and track spend across all SEM campaigns
Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
Keep up to date with paid search best practices, bid management systems, keyword development
tools and industry research
EDUCATION AND TRAINING
15 Sep 2006–30 Jun 2009
Bachelor's degree in Accounting
Faculty of Commerce, Ain Shams University, Cairo (Egypt)
PERSONAL SKILLS
Mother tongue(s)
Arabic
Other language(s)
UNDERSTANDING
SPEAKING
WRITING
Listening
Reading
Spoken interaction
Spoken production
English
C1
C2
C2
C2
C1
German
B1
B1
B1
B1
A1
Türkçe
A1
A1
A1
A1
A1
Goethe Institute (9 levels)
Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user
Common European Framework of Reference for Languages
Digital competence
SELF-ASSESSMENT
Information
processing
Communication
Content
creation
Safety
Problem
solving
Independent user
Proficient user
Independent user
Basic user
Independent user
Digital competences - Self-assessment grid
ADDITIONAL INFORMATION
Certifications
Email Marketing Certification - Hubspot
Learning Mailchimp – Linkedin Learning
Google AdWords Fundamentals Certificate
Google AdWords Search Advanced Certificate
Google AdWords Advanced Display Certificate
Bing Ads Accredited Professional Certificate
Video Advertising Advanced Certificate
Google Analytics Certificate
An Introduction to Marketing by University of Pennsylvania on Coursera
(Certificate earned on July 21, 2014)
Marketing in a Digital World by University of Illinois at Urbana-Champaign on Coursera.
(Certificate earned on June 10, 2015)
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory by
University of Illinois at Urbana-Champaign on Coursera.
(Certificate earned on June 30, 2015)
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by
University of Illinois at Urbana-Champaign on Coursera.
(Certificate earned on October 12, 2015)
Digital Marketing Channels: The Landscape by University of Illinois at
Urbana-Champaign on Coursera.
(Certificate earned on November 27, 2015)
Extracurricular Activities
Volunteer with Aiesec Turkey, Speaking Café Project (6 weeks)
Personal Life Planning –Mentor, INJAZ Egypt (3 months)
Was active member with Maaan team for human investment, Online Service Committee (1 year)
Was one of the admins of a job page on Facebook "Job 4 U Just 4 U" (9 months)
Was member with Maaan team for human investment, Coordination Committee (1 year)
Was volunteer at Resala, education assistant (1.5 month)
Was volunteer at WESC for The World Environment Day 2010
Was volunteer at WESC for The World Environment Day 2011
Was volunteer for 350 Earth Project Day in Egypt
Participated at ABC 2010, Faculty of Commerce, Cairo University
Attended E-Business sessions
Member at Information Resource Center
Member at El Sawy Culture Wheel
Member at Goethe Bibliothek Kairo
Self-Study
HTML
CSS
Search Engine Optimization (SEO)
Courses
Emotional Intelligence Seminar, Knowledge day
German Course, Goethe Institute (9 levels)
CMA "Seminar", AUC
“Search Engine Optimization (SEO) Specialization” course offered by UC Davis on Coursera
Private Turkish Course
Email Marketing Course on hubspot.com
Scholarships
Graphic Course, IT-Blocks
BBSA Program (Basic Business Skills Acquisition), Amideast, FGF (Future Generation Foundation)
DTMS (Development of Thinking and Managerial skills), knowledge Approach, Pathways
ICDL with CDH Center
Hobbies
Reading, Swimming, Horseback Riding, Running, Cycling, Nile Kayaking.