Asmaa Elsawy

Asmaa Elsawy

Mainly SEM Expert
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
37 years old
Location:
Istanbul, Istanbul, Turkey
Experience:
7 years
PERSONAL INFORMATION Asmaa Elsawy Beşiktaş,Istanbul(Turkey) (--https://www.linkedin.com/in/asmaaelsawy/ Skype asmaa.elsawy88 POSITION Senior Digital Marketing Specialist WORK EXPERIENCE Currently SEO Apprenticeships (Mentorship) with GenM Managing SEO related tasks/works under close supervision of some business owners. currently helping this company: joucads.com Currently SEM Specialist Freelancer Manage Search Engine Marketing Campaigns on Google and Bing Support Account Managers on all SEM issues SEM performance tracking, analysis and reporting SEM budget planning and recommendations. Create ad copy and perform keyword research, analysis and optimizations Research and create geo targeting SEM campaigns Manage and track spend across all SEM campaigns Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research 5 Mar 2018–30 Dec 2018 Account Strategist at Google (Your CCC) Determining AdWords strategy of client accounts and acting as a consultant for them Making necessary analysis for customers' to improve his account’s performance Advising on management and optimization of AdWords accounts in line with customer goals Coaching customers about how to increase efficiency of Google AdWords accounts 1 Aug 2016– 5 Mar 2018 SEM Specialist Freelancer Denver PPC, Denver (United States) Manage Search Engine Marketing Campaigns on Google and Bing Support Account Managers on all SEM issues SEM performance tracking, analysis and reporting SEM budget planning and recommendations. Create ad copy and perform keyword research, analysis and optimizations Research and create geo targeting SEM campaigns Manage and track spend across all SEM campaigns Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research 1 Jul 2014–1 Jul 2016 Digital Marketing Strategist Connect Ads, Cairo (Egypt) Manage Search Engine Marketing Campaigns on Google, Facebook & Appnexus Support Account Managers on all SEM issues SEM performance tracking, analysis and reporting SEM budget planning and recommendations. Create ad copy and perform keyword research, analysis and optimizations Research and create geo targeting SEM campaigns Manage and track spend across all SEM campaigns Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research Jul 2012–Jun 2014 SEM Specialist Denver PPC, Denver (United States) Manage Search Engine Marketing Campaigns on Google and Bing Support Account Managers on all SEM issues SEM performance tracking, analysis and reporting SEM budget planning and recommendations. Create ad copy and perform keyword research, analysis and optimizations Research and create geo targeting SEM campaigns Manage and track spend across all SEM campaigns Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research EDUCATION AND TRAINING 15 Sep 2006–30 Jun 2009 Bachelor's degree in Accounting Faculty of Commerce, Ain Shams University, Cairo (Egypt) PERSONAL SKILLS Mother tongue(s) Arabic Other language(s) UNDERSTANDING SPEAKING WRITING Listening Reading Spoken interaction Spoken production English C1 C2 C2 C2 C1 German B1 B1 B1 B1 A1 Türkçe A1 A1 A1 A1 A1 Goethe Institute (9 levels) Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user Common European Framework of Reference for Languages Digital competence SELF-ASSESSMENT Information processing Communication Content creation Safety Problem solving Independent user Proficient user Independent user Basic user Independent user Digital competences - Self-assessment grid ADDITIONAL INFORMATION Certifications Email Marketing Certification - Hubspot Learning Mailchimp – Linkedin Learning Google AdWords Fundamentals Certificate Google AdWords Search Advanced Certificate Google AdWords Advanced Display Certificate Bing Ads Accredited Professional Certificate Video Advertising Advanced Certificate Google Analytics Certificate An Introduction to Marketing by University of Pennsylvania on Coursera (Certificate earned on July 21, 2014) Marketing in a Digital World by University of Illinois at Urbana-Champaign on Coursera. (Certificate earned on June 10, 2015) Digital Analytics for Marketing Professionals: Marketing Analytics in Theory by University of Illinois at Urbana-Champaign on Coursera. (Certificate earned on June 30, 2015) Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign on Coursera. (Certificate earned on October 12, 2015) Digital Marketing Channels: The Landscape by University of Illinois at Urbana-Champaign on Coursera. (Certificate earned on November 27, 2015) Extracurricular Activities Volunteer with Aiesec Turkey, Speaking Café Project (6 weeks) Personal Life Planning –Mentor, INJAZ Egypt (3 months) Was active member with Maaan team for human investment, Online Service Committee (1 year) Was one of the admins of a job page on Facebook "Job 4 U Just 4 U" (9 months) Was member with Maaan team for human investment, Coordination Committee (1 year) Was volunteer at Resala, education assistant (1.5 month) Was volunteer at WESC for The World Environment Day 2010 Was volunteer at WESC for The World Environment Day 2011 Was volunteer for 350 Earth Project Day in Egypt Participated at ABC 2010, Faculty of Commerce, Cairo University Attended E-Business sessions Member at Information Resource Center Member at El Sawy Culture Wheel Member at Goethe Bibliothek Kairo Self-Study HTML CSS Search Engine Optimization (SEO) Courses Emotional Intelligence Seminar, Knowledge day German Course, Goethe Institute (9 levels) CMA "Seminar", AUC “Search Engine Optimization (SEO) Specialization” course offered by UC Davis on Coursera Private Turkish Course Email Marketing Course on hubspot.com Scholarships Graphic Course, IT-Blocks BBSA Program (Basic Business Skills Acquisition), Amideast, FGF (Future Generation Foundation) DTMS (Development of Thinking and Managerial skills), knowledge Approach, Pathways ICDL with CDH Center Hobbies Reading, Swimming, Horseback Riding, Running, Cycling, Nile Kayaking.
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