Ashwin Singh

Contact Suva, Fiji - (Mobile)- www.linkedin.com/in/just-ash (LinkedIn) www.behance.net/ashwinsing (Portfolio) Top Skills Marketing Advertising Graphic Design Languages Hindi (Native or Bilingual) Ashwin Singh Senior Creative/Marketing Officer - at BSP Life (Fiji) Limited Fiji Summary A creative with 15+ years of extensive experience in strategic branding, art direction, brand activation, marketing, digital and social media marketing, customer experience, graphic design, web design, ux design and photography. Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on managing within budget requirements. English (Native or Bilingual) Experience Certifications BSP Life (Fiji) Limited Marketing Management 9 years 9 months Senior Creative/Marketing Officer January 2016 - Present (5 years) Suva, Central, Fiji Responsibilities: • Recommend and assist with implementing an annual marketing plan that achieves the agreed sales objectives • Develop, coordinate and implement in-house sales promotion activities • Research, identify and recommend advertising and promotional opportunities that enhance our brand offering in the marketplace • Assist plan and coordinate corporate events and manage inventory list, ordering and sourcing of in-house promotional items for sponsorships • Monitor and report the marketing budget to achieve the critical priorities in a coordinated and systematic way • Manage the website delivering content changes and social media platforms • Manage and schedule online advertising (Google Ad Words), manage digital campaigns, traffic digital advertising creative through the ad server, reporting, optimisation and taking ownership of campaign delivery to ensure revenue reconciliation is achieved • Monitor, coordinate and provide specialist advice and support to the marketing team on social media and marketing campaigns including liaison with external agencies Page 1 of 6 • Graphic Design Achievements: • Project leader for the website refresh project • A key member of the digital strategy & social media project • Achieved marketing KPIs within budget • Co-Chair of the Labour Management Consultation Committee Creative/Marketing Officer September 2014 - December 2016 (2 years 4 months) Suva, Central, Fiji Responsibilities: • Research, market, marketing strategies, customer engagement, marketing trends and liaise with marketing agencies • Plan and activate marketing campaigns, press conferences and events • Source and purchase promotional items • Graphic Design Achievements: • Developed Sales Tools which assisted the Sales Team to achieve record sales in the company's history in 2015 Graphic Designer April 2011 - August 2014 (3 years 5 months) Suva, Central, Fiji Responsibilities • Design advertising material including concept design, layout and production of finished art. • Support digital assets including website banners, social media tiles, and display ads as required • Design and roll-out of printed materials including print advertising, customer forms, point-of-sale, brochures, flyers, posters, packaging, apparel, signage and other marketing material • Ensure creative briefs are executed as planned by liaising with the appropriate stakeholders to obtain all relevant information and approvals • Co-ordinate and assist our external production houses to ensure deadlines are met and, online campaign schedules are operating smoothly. Achievements • Successful rebranding of BSP Life (Fiji) Limited from Colonial Life & Health • Team member of the successful website redesign project Page 2 of 6 • Minimised completion time of application forms through redesign Bank of South Pacific Ltd Graphic Designer January 2011 - March 2011 (3 months) Suva Responsibilities: • Design advertising material including concept design, layout and production of finished art • Support digital assets including website banners, social media tiles, and display ads as required • Design and roll-out of printed materials including print advertising, customer forms, point-of-sale, brochures, flyers, posters, packaging, apparel, signage and other marketing material • Ensure creative briefs are executed as planned by liaising with the appropriate stakeholders to obtain all relevant information and approvals Achievements: • Hired to relief the BSP graphic designer who was on leave then got hired by the sister company BSP Life (Fiji) Limited as their full-time graphic designer New Media Design Digital Marketing/ IT Consultant May 2007 - December 2010 (3 years 8 months) Nadi Responsibilities: • Brand identity, marketing collaterals and advertisements for small businesses • Web design projects • Google search optimisation • IT Support services to Fiji's largest audio/visual retail and hire a company who was initially a web design client Achievements: • Provided IT Support to Fiji's largest audio system hire/retailer company who was initially our web design client • Created Fiji's first social media website in collaboration with Software Crafters, a local web development company Page 3 of 6 Fiji Sun Head of Graphic Design October 2006 - December 2006 (3 months) Suva Responsibilities: • Managed a team of three graphic designers, a junior graphic designer • Liaise with freelance cartoonists for daily deadlines • Ensure quality control (zero errors) • Send the artworks to the production team on time • Work closely with the advertising team to meet sales targets with high-quality designs Achievements: • Lead designer on the conceptual design project for the new look of the newspaper • Successfully managing a team four designers • Zero errors in daily newspapers Webmasters (Fiji) Limited Digital Artist & Web Designer August 2004 - September 2006 (2 years 2 months) Suva Responsibilities: • Design digital art for mobile content such as static and animated wallpapers, screensavers, games, and ringtones for our client Vodafone • Design websites for startup companies • Web administrator for some of our larger clients Achievements: • One of the pioneer designers of mobile content and digital/web design in Fiji • Designed 100+ websites • Web administrator for European Union (Fiji Commission) Utell Prints Junior Graphic Designer February 2003 - July 2004 (1 year 6 months) Nasinu Responsibilities: • Packaging design Page 4 of 6 • Design stationery, advertisements, artwork, books and their covers, brochures, logos, magazine covers, signs, stickers and logo designs projects Achievements: • On the job training of graphic design process and software • Learned the print process from design, negative processing, colour separations, letterpress, offset to digital printing Fiji Sugar Corporation Limited Software Developer Internship December 2002 - February 2003 (3 months) Lautoka During this internship, I got to learn about the VAX system developed by Digital Equipment Corporation. Basic responsibilities were to debug and testing SQL queries for developers, run diagnostics and maintenance on the system under supervision and update database using Microsoft Access software. During this period, I was enrolled in m Bachelor of Information Technology programme. Fiji Sugar Corporation Limited IT Support Technician Internship December 2001 - February 2002 (3 months) Lautoka As an attaché I was responsible for diagnosing computer problems, monitor computer processing systems, install software and perform tests on computer equipment and programs. Also, set up computer equipment, create new user accounts, schedule maintenance and teach clients to use programs. During this period, I was enrolled in m Bachelor of Information Technology programme. Education CQUniversity Bachelor of Information Technology, Software Engineering & Multimedia Studies · (2001 - 2004) CQUniversity Unilearn Program (Queensland Open Learning Network) · (2000 - 2000) Page 5 of 6 St. Thomas High Fiji School Leaving Certificate, Technology and Science · (1996 - 1999) Page 6 of 6