Ashwani Sharma
Certi ed Digital Marketing Professional with Expertise in
SEO, SMO, PPC, ORM
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S u m m a ry
m
I'm a highly skilled and experienced digital marketer with over 10
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years of experience in the industry. I specialize in a range of digital
118 Bharat Nagar Road, Bhopal,
462001, India
Indian-
E d u c a ti o n
marketing techniques including search engine optimization (SEO),
social media optimization (SMO), pay-per-click advertising (PPC),
online reputation management (ORM) and web development.
W o rk E xp e ri e n c e
Digital Marketing Analyst, Rede ne SEO, Bhopal
January 2014 - Present
As a seasoned digital marketing professional with over 10 years of
B.Tech (A)
experience, I have developed expertise in a variety of areas
RGTU
including SEO, SMO, PPC, ORM, and website development. At
Jun 2005 - Jul 2009
Rede ne SEO, I have demonstrated my ability to drive results and
As an Electronics and
build e ective marketing strategies that generate tra c, leads, and
Telecommunication Engineer, I
sales for clients across various industries.
have acquired a comprehensive
My responsibilities at Rede ne SEO include:
understanding of the principles
Developing and implementing SEO strategies that increase
and practices of electronics and
organic tra c and improve search engine rankings for client
telecommunications, along with
websites
practical skills in designing,
Creating and managing social media campaigns that engage
developing, and testing electronic
with target audiences and increase brand awareness
equipment, communication
Developing and executing PPC campaigns that drive leads
systems, and networks.
and sales for clients
My B.Tech degree in Electronics
Managing online reputation for clients by monitoring and
and Telecommunication has
responding to online reviews and mentions
equipped me with the following
Collaborating with web developers to design and develop
skills:
websites that are optimized for search engines and user
Knowledge of electronic
experience
circuits, devices, and
In addition to my technical skills, I possess strong analytical and
systems
communication skills that enable me to e ectively communicate
Pro ciency in
with clients, analyze data, and make data-driven decisions. I am
programming languages
also a team player and have experience working with cross-
like C, C++, and Python
functional teams to deliver successful projects.
Experience with digital
Overall, my experience and skills make me a valuable asset to any
signal processing,
digital marketing team, and I am con dent in my ability to drive
microcontrollers, and
results and exceed client expectations.
embedded systems
Team Lead, Trivedi LLC, Bhopal
January 2013 - December 2013
Understanding of wireless
As a team lead at Trivedi LLC, I was responsible for managing client
and wired communication
Online Reputation Management (ORM) and Social Media
systems and networks
Management (SMM) campaigns. My role involved overseeing a
Familiarity with
team of digital marketing professionals and ensuring the
communication protocols
successful execution of campaigns that met client objectives and
and standards
delivered results.
Strong analytical and
Some of my key responsibilities at Trivedi LLC included:
problem-solving skills
Developing and implementing ORM and SMM strategies that
During my academic years, I also
aligned with client goals and objectives
gained practical experience
Managing client relationships and serving as the primary
through various projects and
point of contact for all ORM and SMM activities
internships, including designing
Supervising a team of digital marketing professionals,
and implementing a wireless
delegating tasks, and providing coaching and guidance to
home automation system using
ensure successful campaign execution
Arduino, developing a data
Conducting regular performance reviews of team members,
acquisition system using
identifying areas for improvement, and providing
LabVIEW, and designing and
constructive feedback
implementing a tra c light
Collaborating with other departments such as SEO and PPC to
controller using VHDL.
deliver integrated campaigns that maximized results
PGDCA (A)
Makhanlal Chaturvedi
National University
Jun 2011 - Jun 2012
S ki l l s
Adaptability
Analyzing campaign data and metrics to evaluate
performance, optimize campaigns, and provide insights to
clients
During my time at Trivedi LLC, I successfully managed multiple
ORM and SMM campaigns for clients across various industries,
delivering results such as increased brand awareness, improved
online reputation, and higher engagement rates on social media
platforms.
Problem-solving
Time management
Leadership
Teamwork
Communication
O page Expert, SEO Valley Pvt Ltd, Bhopal
February 2011 - May 2012
As an O -page Expert at SEO Valley Pvt Ltd, I was responsible for
implementing o -page optimization strategies that improved
website visibility and search engine rankings for clients across
various industries.
Some of my key responsibilities at SEO Valley Pvt Ltd included:
La n g u a g e s
Developing and executing o -page optimization strategies
Hindi
to increase website authority and search engine rankings
English
such as link building, guest blogging, and social bookmarking
Conducting competitor analysis to identify link-building
opportunities and stay ahead of the competition
Collaborating with the content team to create high-quality
Li n ks
content that attracted natural backlinks
Rede ne SEO
their quality and relevance to client websites
Linkedin
Facebook
Performing regular audits of existing backlinks to ensure
Web design Portfolio
Staying up-to-date with the latest o -page optimization
trends and best practices, and incorporating them into client
campaigns
Analyzing campaign data and metrics to evaluate
performance, optimize campaigns, and provide insights to
clients
During my time at SEO Valley Pvt Ltd, I successfully implemented
o -page optimization strategies for clients across various
industries, resulting in improved website visibility, increased
organic tra c, and higher search engine rankings.
Co u rs e s
Google Analytics, Google (A)
2018 - 2018
Google Ads, Google (A)
2019 - 2019
Social Media Expert, HP
2019 - 2019
Ho b b i e s
Aside from my professional pursuits, I have a passion for playing
cricket and listening to music. These hobbies allow me to unwind,
recharge, and bring a sense of balance to my life.
Cricket has been a part of my life since childhood, and I continue to
play the sport regularly in local leagues and pick-up games. The
game has taught me important lessons in teamwork, perseverance,
and leadership, all of which I apply to my professional life as well.
I also enjoy listening to music in my free time, and have a wide
range of musical interests spanning di erent genres and cultures. I
nd that music has a therapeutic e ect on me, and helps me relax
and stay motivated.
