Ashutosh Mitra
Mobile: --https://in.linkedin.com/in/ashutoshmitra
Objective
I aspire to work in a dynamic environment where I can contribute significantly while employing, as well as honing my skills
in the field of digital marketing. Given my immense interest in this field and my relevant work experience, I believe it is the
best suited industry for my career.
Work Experience
Digital Marketing Executive, Gaboli Digitals, Bengaluru
Jan ’16 – Jul ‘16
Consultation based service for top tier finance company
• Increased conversions and engagement through Facebook and Twitter paid ad campaigns
• Managed Facebook, Twitter, LinkedIn, and Google+ handles
• Enabled client’s site to rank in the 1st page of Google search results for highly competitive search terms through
systematic targeting of keywords in blog posts and sites’ content
• Regularly assessed social media marketing strategies, ran PPC experiments, and established a result oriented system
• Enabled constant organic traffic growth by using premium analytics tools for keyword research, competitor analysis,
and backlink profile
Chief digital marketing planner and executor for in-house landing page product
• Initiated full-fledged PPC & PPM campaigns to gain initial traction in Facebook and Twitter
• Optimized the website in accordance with the best practices of Search Engine Optimization
• Developed and marketed high quality content to engage target audience
• Designed conversion funnels with the help of e-mail autoresponders and ran successful e-mail marketing campaigns
Digital Marketing Specialist, Focus Edumatics, Bengaluru
Jun ‘15 - Nov ‘15
Content Development: Designed high quality, interactive and unique blogs on Analytics, Big Data, ITIL, Statistics,
CCNA, and Project Management
Social Media Marketing: Marketed content on Linkedin, Facebook, Twitter, etc.
Freelance Search Engine Optimization and link building-
Executed successfully numerous projects from overseas as well as domestic clients
Created and managed a small team of part-time content developers for primary focus on content based marketing
Educational Background
Year
Qualification
Institute
Aggregate
2015
B.E. (Electricals and Electronics Engineering)
Bangalore Institute of Technology, VTU
58%
2010
XII, Jharkhand Academic Council
P.T.P.S. college, Patratu
58%
2008
X, CBSE
D.A.V Public School, Ranchi
80%
Extra-Curricular Activities
Organizing Committee member - Manthan, the annual fest of Bangalore Institute of Technology
2014
Played club level cricket as a part of Harinagar Cricket club, New Delhi
Apr ‘10 - Jun ‘10
Skills
SEO: Trained in implementing On-page and Off-page SEO best practices for higher search ranks for target keywords
Social Media Optimization & Marketing: Skilled in handling Facebook, Twitter, and G+ handles for clients and retaining
target audience; have designed and marketed social media friendly content across channels utilizing paid ad options
Content Creation: Specialize in research based technical and non-technical blog writing; updated with current content
ranking factors
Analytical Tools: Experienced with Google Analytics, Google Search Console, Ahrefs, Moz, BuzzSumo, Buffer
Link Building: Proficient in white-hat link building exercises, community building, location based marketing, local link
building, interactive advertising, and so
CAED, Matlab, C, C++, HTML, MS Word, MS Powerpoint, MS Excel
Testimonials
“In the last 4 years I have hired Ashutosh several times to work on personal projects related to SEO and Google maps
marketing. In those years, Ashutosh has grown in knowledge and experience, continuing to be a great reliable resource. He is
someone I would wish to continue working with in the future as well.”
-Wisam Abdulaziz
Vice President, Search Strategies, Search Engine People, Toronto
“Ashutosh joined our team as a fresher from engineering and in less than 3 months became an integral member of the marketing
team. He regularly contributed to content, SEO and other aspects of marketing. He is a team player and is creative at work.”
-Sumit Singh
Vice President, edmocha, Focus Edumatics, Bengaluru
