Ashong Kennedy

- ASHONG KENNEDY - FACEBOOK & INSTAGRAM ADS MANAGER GA-,ACCRA,GHANA SUMMARY I am a results-driven meta advertising manager with two years of experience designing and optimizing highconverting ad campaigns on Facebook and Instagram. I specialize in audience research, strategic campaign development, and performance analysis to drive brand visibility, lead generation, and sales growth. My experience rests in blending creative solutions with data-driven strategies to deliver demonstrable success for clients. EDUCATION University of Ghana Bachelor of Arts in Marketing and Communications | 2018 –2023 Specialized in digital marketing strategies, advertising principles, and consumer behavior. I gained practical experience in crafting marketing campaigns, analyzing audience data, and developing targeted advertising content. Completed coursework in social media marketing, brand management, and market research. SKILLS Facebook and Instagram Ad Campaign Management Audience Research and Targeting A/B Testing and Optimization Creative Ad Copywriting Data-Driven Decision Making Campaign Performance Analysis Client Communication and Reporting Time Management and MultiTasking CERTIFICATIONS Meta Blueprint Certified: Media Buying Professional Google Analytics Certification HubSpot Content Marketing Certified PROFESSIONAL EXPERIENCE Meta Ads Manager Freelance | 2022–Present Managed Facebook and Instagram ad campaigns for multiple clients, delivering tailored strategies that increased brand visibility and conversion rates. Conducted audience research and segmentation to ensure precise targeting and higher engagement. Utilized A/B testing and performance metrics to optimize ads, resulting in measurable growth in traffic and sales. Provided clients with regular performance reports and insights to enhance their marketing efforts. Digital Marketing Intern CARRA KITCHENS |- Assisted in the development and execution of social media campaigns across Facebook and Instagram. Conducted market research and competitor analysis to inform campaign strategies. Supported the team in managing ad budgets and tracking performance metrics.