Ashmit Midha

Ashmit Midha Social Media Analyst Chandigarh, India www.linkedin.com/in/ashmit-midha SUMMARY Performance-driven Social Media Analyst with 3+ years of experience managing 50+ client accounts across real estate, e-commerce, and B2B sectors. Specialized in end-to-end Meta advertising, with strong hands-on expertise in creative production, video shoot coordination, and data-led optimization. Combines performance marketing with creative strategy to drive measurable outcomes through structured A/B testing, precise audience segmentation, and full-funnel optimization. Currently pursuing an MBA in Marketing at Panjab University, strengthening practical experience with deeper insights into consumer psychology and data analytics. WORK EXPERIENCE Social Media Analyst ADAIRED DIGITAL MEDIA 03/2025 - 12/2025 Manage a diverse portfolio of clients across real estate, e-commerce, B2B, and local businesses, social media operations - strategy, content planning, paid campaigns, and performance reporting. Handle 15–20 active projects and have managed 50+ accounts, ensuring consistent performance and client satisfaction. Plan and execute Meta Ads campaigns for lead generation, engagement, and retargeting, optimizing CPL, CTR, and conversion quality through structured A/B testing and data-driven decision-making. Collaborate and manage creative, content, and video teams to develop impactful ad creatives, social media calendars, and engagement strategies aligned with brand objectives. Analyze performance using Meta Business Suite, GA4, and Excel, refining audiences and improving targeting accuracy for stronger ROI. Conduct weekly/monthly client meetings to present performance insights, optimization strategies, and next-step action plans aligned with business goals. Contribute to pitch decks, creative strategy discussions, and campaign ideation, combining performance insights with creative thinking to maximize ROI. ---------------------------------------------------------------------------------------------------------------------- Digital Content, Video Production & Marketing Specialist rec.media 01/2024 - 02/2025 Led end-to-end social media and video marketing campaigns - from concept development and shoot planning to editing supervision and final delivery of high-performance content. Managed and optimized Meta Ad campaigns for awareness, engagement, and lead generation across real estate and eCommerce clients, generating over 2,000 qualified leads. Conducted performance reviews and creative testing to identify high-performing ad formats, audience segments, and optimization opportunities. Collaborated closely with creative and performance teams to ensure visual storytelling aligned with brand identity and marketing objectives. Coordinated video production workflows, including shoot planning, creative direction, and Reels/short-form video strategy for improved engagement and retention. Supported client communication and reporting by translating performance insights into actionable strategy improvements. WORK EXPERIENCE Social Media Executive 07/2023 - 01/2024 Wtechy Pvt. Ltd. Managed end-to-end social media strategies for multiple clients, overseeing content planning, scheduling, and performance tracking across platforms. Assisted in executing and optimizing Meta Ad campaigns, monitoring CTR, CPC, CPL, and engagement metrics to improve overall campaign performance. Collaborated with design and content teams to develop creative campaigns aligned with client objectives and brand positioning. Analyzed post-performance and ad data to deliver actionable recommendations that enhanced engagement, reach, and conversions. Built strong foundational skills in campaign management, client communication, and data-driven optimization. ---------------------------------------------------------------------------------------------------------------------- Digital Marketing Associate CIIM - Chandigarh Institute of Internet Marketing 01/2023 - 06/2023 Completed intensive practical internship training focused on executing end-to-end digital marketing campaigns. Gained hands-on experience in Meta Ads, Social Media, Google Ads, and SEO through live project simulations and real campaign execution. Developed foundational skills in audience segmentation, keyword planning, A/B testing, and performance tracking using analytics tools. EDUCATION MBA (Marketing) Punjab University 2025 - 2027 Chandigarh, India ---------------------------------------------------------------------------------------------------------------------- Bachelor of Commerce (B.Com) Punjab University 2022 - 2025 Chandigarh, India ---------------------------------------------------------------------------------------------------------------------- Diploma in Digital Marketing CIIM - Chandigarh Institute of Internet Marketing Jan 2023- June 2023 Chandigarh, India EXPERTISE SKILLS Meta Ads (Lead Gen, Retargeting, Creative Testing) Google Ads (Search – Basic) Social Media Meta Business Suite Excel (Reporting, Insights) Short-form video strategy (Reels) Creative ad copywriting Video shoot coordination WhatsApp Marketing Basic AI marketing workflows