Ashley Fernandez

ASHLEY FERNANDEZ -|- | Wilmington, NC | www.NFAMarketingCo.com SUMMARY WORK EXPERIENCE Innovative Brand Marketing Consultant & Fractional CMO with 8+ years of experience helping businesses refine their messaging, amplify brand awareness, and increase client acquisition. Founder of No Fartin’ Around Marketing Co., a creative marketing agency/consultancy specializing in subconscious-driven marketing strategies. Known for blending behavioral psychology, NLP, and consumer insights to create unforgettable brand experiences that convert. Proven track record of driving over $500 million in client sales. Co-Founder | Fractional CMO, NFA Marketing Co. April 2016- Present Developed and implemented subconscious-driven marketing strategies for 400+ clients, generating over $500M in revenue. Created and refined brand messaging frameworks that shorten sales cycles and increase conversions. Specialize in high-impact thought leadership marketing, leveraging personal branding for executives. Optimized LinkedIn, SEO, and content marketing to consistently attract highvalue clients. Host of The No Fartin’ Around Show, featuring top entrepreneurs discussing marketing strategies and business growth. Designed and executed the DISRUPT Method, blending NLP, behavioral science, and marketing psychology to create magnetic brand positioning. Public Speaker & Corporate Trainer, NFA Marketing Co. April 2016 - Present Delivered high-energy, results-driven keynote presentations at major business conferences and marketing summits. Topics include Customer-Centric Marketing, Sales Strategy, High-Converting Content, and Brand Messaging. Past speaking engagements include: Transparency Conference (2018, Keynote Speaker) RISE Entrepreneurs Summit (2022, Speaker) Lighthouse Business Accelerator (2021, Keynote Speaker) Women Who Lead (2022, Speaker) Marketing Revolution Summit (2020, Virtual Speaker) Laboratory Operations Manager | Marketing Specialist, Bovenizer and Baker Orthodontics 2014 - 2017 Led lab operations, marketing initiatives, and Invisalign coordination, increasing patient retention and revenue. Designed and executed digital marketing strategies, improving brand visibility and customer engagement. Trained and mentored staff in sales and marketing techniques, leading to increased case acceptance rates. ASHLEY FERNANDEZ -|- | Wilmington, NC | www.NFAMarketingCo.com WORK EXPERIENCE Marketing Coordinator, Ginkgo Residential - Developed and executed strategic marketing campaigns to increase occupancy rates across multiple properties. Managed digital marketing efforts, including SEO, social media, and email campaigns. Implemented resident engagement programs, fostering community loyalty and satisfaction. Associate Marketing Manager, Authentic Brands Group- Led marketing initiatives, brand campaigns, and operational strategies to increase revenue and engagement. Managed a team of 50+ employees, optimizing marketing execution and store performance. Conducted competitive market research to refine brand positioning and strategy. Sales Representative, SOCCER.COM- Drove sales and customer engagement through outbound sales calls and product upselling. Provided expert product recommendations, contributing to a significant increase in customer satisfaction and retention. EDUCATION Bachelor of Science in International Business & Marketing Aug 2008-May 2012 University of North Carolina at Greensboro Major in International Business & Marketing, Minor In Chinese Final CGPA: 3.90 Study Abroad at The Chinese University of Hong Kong The Chinese University of Hong Kong Final CGPA: 3.4 KEY SKILLS Office Suite software. Data entry. Organizational and time management skills. Corporate communications. Social Media Marketing & Strategy Marketing Automation & SEO Sales & Funnel Optimization Corporate Branding & Personal Branding Jun 2011 - Jan 2012 Problem solving. Customer service. Attention to details. Brand Strategy & Messaging Digital & Content Marketing Fractional CMO Services Client Acquisition & Lead Generation Consumer Psychology & NLP CERTIFICATIONS Nuero-linguistics Programming (NLP) & Hypnotherapy | Transform Destiny , INC Search Engine Marketing | Google Google Analytics Individual Qualification | Google