Ashley Brown, APR

Ashley Brown , APR Communications, Public Relations and Marketing Professional About Me I think strategically. I speak in key message statements. I write with purpose. I design with stakeholders in mind. Executives depend on my counsel. I consistently deliver materials of the highest quality. My experience with some of the world’s leading organizations has prepared me to tackle any communications objective with confidence and precision. Awards & Recognition Canadian Urban Transit Association [CUTA] 2016 Corporate Leadership – Marketing and Communications Award for the Davis Drive Business Support Campaign. Crisis or Issues Management Campaign of the Year (2013). The Canadian Public Relations Society (CPRS) National chapter recognized me and the De Beers Canada External & Corporate Affairs team with a Gold award. Crisis or Issues Management Campaign of the Year (2012). The Canadian Public Relations Society (CPRS) Toronto chapter recognized me and the De Beers Canada External & Corporate Affairs team with a Silver award. Experience York region rapid transit [vivanext] | Markham, ON project specialist II | 201 5 - 201 6 WeirFoulds LLP | Toronto, ON Marketing Manager, Content & Communications | 201 4 - 201 5 De Beers Canada Inc. | Toronto, ON Senior Communications Specialist | 201 0 - 201 4 Communications Specialist | 2008 - 201 0 Communications Coordinator | 2006 - 2008 Working in partnership with Metrolinx and Infrastructure Ontario, vivaNext is designing and building dedicated bus rapidways to serve the public for generations to come. • Developed the communications plan and materials for commissioning of the Davis Drive rapidway through to substantial completion in Newmarket, including an award winning business support campaign • Created strategic communications materials, including blogs, video, feature collateral, email bulletins, social media posts, and advertising from concept to execution • Liaise with municipal, regional and provincial levels of government for news releases and messaging consistency • 19.5% increase in subscribers for newsletters, construction bulletins and eblast announcements through a cross promotion program to integrate all communications channels WeirFoulds LLP is the law firm of choice for discerning clients within the core areas of practice: 1) Litigation; (2) Corporate; (3) Property; and (4) Government Law. • Conducted a comprehensive communications audit to prepare the firm for new anti-spam legislation, ongoing business development initiatives and new strategic direction proposed by the firm's management committee • Developed and executed content marketing strategies to enhance the reputation and prestige of the firm and individual lawyers The foremost name in diamond exploration, mining and marketing, De Beers has two operating mines in Canada. Progressing to Senior Communications Specialist, entrusted with the protection and enhancement of the company's reputation by identifying and engaging with communities of interest to build new, and strengthen existing, stakeholder relationships. Selected achievements: Mine to Mace Report to Society Secured De Beers’ legacy in Ontario in a Design, layout and editorial content joint venture with the Legislative Assembly development of all external publications, of Ontario (including the cooperation of including regional newsletters and the other companies and individuals) to set company’s first A+ rating from the Global two diamonds from northern Ontario into Reporting Initiative for our 2010 Report the ceremonial Mace. to Society. Nature ofDiamonds Developed and created media kit materials for the Nature of Diamonds exhibit at the Royal Ontario Museum. Launched with an exclusive event for employees and external stakeholders. Commemorative book Design, layout and print management of a coffee table book to commemorate the opening of De Beers' first two mines outside of Africa. Ashley Brown , APR T: E: LI: Communications, Public Relations and Marketing Professional SKILLS SUMMARY Communications planning Key message development Crisis communications Strategic thinking Project budgeting Earned media Media releases Media relations Media monitoring Competitive intelligence Social media campaigns Campaign evaluation Design & layout | Print | Web Internal communications Intranet platforms Content management Stakeholder relations Article writing Proofreading Newsletters Event management Public speaking Presentation development Promotional items Brand enforcement Consensus building Networking Software proficiency Adobe InDesign PhotoShop Illustrator Acrobat Professional Microsoft Word Excel PowerPoint Outlook Lync SharePoint Other QuarkXPress Scribus 1 1 2 Arten Avenue, Richmond Hill, ON L4C 9Y--ca.linkedin.com/in/ashl3ymbrown/ • Supervised the receptionist and managed the office décor to ensure positive first impressions on visitors and guests • Created targeted media and campaign materials and drove projects from conception to execution • Served as Crisis Management Team Coordinator, ensuring the team’s readiness with desktop scenarios and communications planning. Twice recognized by CPRS for crisis communications and issues management • Annual contributor to the senior leadership conference materials and workshops Rogers Business Solutions | Toronto, ON Marketing Communications Specialist | 2003 - 2006 Cornerstone Insurance Brokers | Woodbridge, ON Marketing Administrato r | 2000 - 2003 Getty Images | Toronto, ON Marketing Coordinator | 1 997 - 2000 Formerly Sprint Canada, Rogers Business Solutions provides the full gamut of telecommunications solutions for businesses of any size. • Developed external collateral materials and internal incentive programs • Collaborated with existing customers to write compelling success stories and build a library of case studies, used both for sales training and sales support • Partnered with cross-functional teams to organize and deliver the annual sales kick-off, a three day management strategy session and training workshop, concluding with a gala event Formerly Pottruff & Smith Insurance Brokers, Cornerstone represents a new concept in broker networks, leveraging group sales and the sharing of broker resources. • Created brochures and advertising copy for Association, Life & Health, Personal Lines, Travel and Commercial Retail divisions • Designed and maintained the company website • Implemented the marketing plan, increasing sales to association members by 12% within four months Formerly Image Bank Canada, Getty Images is the world’s largest and most comprehensive source of stock photography and film footage. • Customized advertising and promotional material for the Canadian market • Developed a competitor tracking system to compile and assess competitor marketing strategies and tactics • Maintained the client database and mailing list for regionally targeted marketing efforts Professional Affiliations & volunteer Education & Certifications Canadian Public Relations Society [CPRS] Canadian Public Relations Society [CPRS] Member | 201 0 - present CPRS National ACE Awards Judging coordinator Accreditation in Public Relations (APR) Seneca College School of Communication Arts | 201 6 creative advertising high honours Toronto Waldorf School Marketing Committee | 201 5 Canadian Professional Sales Association Member | 2003 - 2008 ALS Society of Toronto and Area Marketing Committee | 201 3 - 201 4 | 2001 - 2003 | 1 994 - 1 996