Ashley Adams

 Ashley J. Adams MARKETING EXECUTIVE|CONSUMER RELATIONS 2332 Breckenridge Ct., Harrisonburg, VA- |- OBJECTIVE To obtain a position within an organization where I can maximize my management skills and strong work ethic, utilizing my extensive experience to contribute directly to the organization’s success. Succeed in a stimulating and challenging environment. EDUCATION James Madison University - B.S. May 2015 College of Business, Hart School of Hospitality and Sports and Recreation Management Harrisonburg, VA Business Minor, Concentration: Pre-Law EXPERIENCE HADLEY TOURS AND EVENTS, LLC February 2018 - present Senior Marketing & Sales Director Private Event Planning and Consultations, Contractual Events Marketing services for small and major events Travel accommodations and activities planning, coordination, marketing and facilitation Oversee all financial transactions and budgets Direct Supervision of Tour Manager Direct Supervisor of Social Media and Marketing Manager SAGA COMMUNICATIONS, Harrisonburg Radio Group November 2017 – April 2018 Marketing Executive and Lead Event Manager Oversee advertising clients, digital marketing (Vici) & Broadcasting Digital Marketing Campaigns; geo-fencing, mobile conquesting, SEO, Behavioral, Adword and Keywords Direct business sales experience calling on medium to large clients Excellent cold-calling, prospecting, and closing skills Motivation to create new business Strong communication, writing, negotiation, and time-management skills Enthusiasm and an ability to learn quickly and retain information Lead Event Manager - coordination, planning, oversight and marketing of station sponsored events Lead Project runner on first ever Crooked & Weedy 5K sponsored by Coca-Cola & Planet Fitness of Harrisonburg ROCKINGHAM COUNTY, VA, DEPARTMENT OF ECONOMIC DEVELOPMENT & TOURISM May 2017 – November 2017 Economic Development & Tourism Manager Directly assist Economic Development & Tourism Director/Deputy County Manager Maintain and update thinkrockingham.com Promoted Rockingham County and Harrisonburg City limits to prospective developers Worked closely with Community Development, new business license - zoning approvals Grant writing, educating local business owners on grant opportunities for growth and expansion Retention and stability of current businesses both large and small in Rockingham County Created and distributed property portfolios of pad graded and site ready locations for potential developers Member of Shenandoah Valley Partnership, attending conferences and regional forums Provided direct assistance and support to local agritourism businesses ROCKINGHAM COUNTY, VA, DEPARTMENT OF PARKS & RECREATION December 2014 - May 2017 Recreation/Event Programmer General, Youth and Senior Programming Special Events Coordinator Regional County Senior Groups Coordinator Trips and Travel Coordinator, Responsible for planning and organizing Media and Flyer Developer/Designer and Social Media Platform Manager After School program of 400+ County Elementary Students and 50+ part-time employees JAMES MADISON UNIVERSITY, DEPARTMENT OF UNIVERSITY ATHLETICS July 2014 - December 2014 Football, Paid Student Operations Manager & Recruitment Coordinator Practice and Game Day Operations Assistant to Assistant Head Coach, John Bowers Recruitment of potential athletes; through JMU sponsored events and tours STONEWALL JACKSON HIGH SCHOOL & NORTH FORK MIDDLE SCHOOL August 2013 - July 2014 Asst. Athletic Director (SJHS) & Head Athletic Director (NFMS) Creation of Sporting Event Programs, Financial Records and Invoices Student-Athlete compliance checks; VHSL eligibility Event planning; game functions scheduling and organization ERODR, INC August 2013 - May 2014 Regional Manager of Southern Universities Member of Corporate Marketing and Managerial Team Revision of live streamer via Application Promotion of Digital Application through sponsored events and contests Oversaw local team of 10 and a regional team of 100+ of brand managers at Southern Universities THE COCA-COLA COMPANY August 2014 - April 2014 Brand Ambassador, James Madison University Marketing of brand owned products throughout campus - Dasani Brand Awareness Campaign Events Social media, daily social copies ORGANIZATIONS ● VRPS Board, Western Service Area, Chair-Elect January 2017 - May 2017 ● VRPS Board, Western Service Area, Secretary/Treasurer January 2016 – December 2016 ● Division I. Collegiate Student-Athlete JMU Field Hockey ● Phi Alpha Delta Law Fraternity International SKILLS ● Excellent Customer Service and Interpersonal Skills ● Organization, Scheduling and Planning ● Microsoft Word, Excel, Access, Publisher ● Outlook, PowerPoint, SharePoint ● Program and Group Travel Coordination ● General, Youth and Senior Programming ● Facility Management ● Special Event Operations/Planning ● Media and Flyer Developer/Designer ● Social Media Platforms ● Digital and Broadcast Marketing Systems ● Digital Marketing Campaigns: Geo-fencing, mobile conquesting, SEO, Behavioral, AdWord and Keywords ● Direct business sales experience calling on medium to large clients ● Excellent cold-calling, prospecting, and closing skills ● Motivation to create new business ● Strong communication, writing, negotiation, and time-management skills ● Enthusiasm and an ability to learn quickly and retain information