Ashley Abele

Ashley Abele Digital Marketer + Operations Specialist | Solutions for Entrepreneurs & Small Businesses-|- Summary Helping entrepreneurs and small businesses find operational & marketing success, I work to make my clients' lives easier so you can focus on growing your business. A dedicated and hardworking individual with the overall ability to construct and develop creative contents aimed at meeting the needs of clients, my passion is helping you find solutions. With extensive experience in helping entrepreneurs and startups structure their process as well as with online marketing campaigns, I have proven strong results in digital marketing and operational improvement for entrepreneurs, startups and businesses with both locally-focused and nationallydriven campaigns. My comprehensive ability to improve the relationship between clients and both potential and existing customers through operational improvements and dedicated communications will help you focus on what matters most: your business. Let's connect to see how I can help you succeed. Key Skills and Competencies: ¬ Ability to develop skills with technology tools and platforms. ¬ Strong ability to develop creative contents for improving businesses online. ¬ Highly proficient in launching and marketing online courses and development programs. ¬ Strong interpersonal and communication skills. ¬ Proven ability to collaborate with teams to achieve great results. Experience Remote Digital Marketer + Operations Support Specialist January 2010 - Present - Work with clients, including entrepreneurs, small business owners, startups, agencies and PR firms, to develop multi-faceted online marketing campaigns, including social media development and email marketing. - Set up clients to maximize organizational and company success through project management and operations enhancement - Develop, implement and launch online courses for entrepreneurs, coaches and industry experts - Create, curate and edit strong editorial content to fit clients’ needs Page 1 - Manage the development of direct marketing and mass-email campaigns created to drive new business and database management of existing customers. - Creatively develop strategic digital marketing campaigns to increase brand awareness and user/ customer acquisition. - Establish, grow and improve social media presence, including managing, engaging and growing Facebook Groups, generating new followers and engaging on Twitter, Instagram and Pinterest, and develop LinkedIn presence and influence. - Successfully implement calls-to-action for engagement and to promote sales through online influencer marketing campaigns, social media amplification and campaigns, and email marketing. - Manage email marketing to increase membership acquisition. - Manage email inboxes so entrepreneurs can work in their direct zone of genius. - Extensive calendar and meeting management, planning and follow-up. Operations Manager, Digital & Influencer Marketing Strategist September 2014 - May 2017 (2 years 9 months) - Oversee digital & social media strategy, including successfully influencing marketing for national brands. - Professionally manage operations including overseeing independent contractors and contributors to the company. - Direct marketing communications and outreach with national brands, agencies, and networks. - Develop business plans and business development strategies. - Supervise content for print & digital publication focusing on the online blogging & social media industry. - Research and track online lead for interviews and content submission. - Execute creative features and interviews. Project Manager at Sway Group January 2014 - July 2014 (7 months) - Supervised a variety of blogging and cross-platform campaigns, including image and video based activations. - Collaborated effectively with clients, ad agencies and marketing firms to drive ROI. - Maintained an open communication with our community to increase campaign saleability. - Acted as a community manager, brand manager and also executed live events and campaigns for brand success. Freelance Sponsor Coordinator + Event Organization Support March 2013 - July 2014 (1 year 5 months) Through a combination of sales and conversation, I coordinate potential sponsors for the social media conference geared towards women. From initial pitching and planning to development of strategies and concepts to execution of the event, I work with a fantastic team to provide great results- brand exposure for our sponsors and a great fit for our community. Page 2 Freelance Social Media Development April 2013 - September 2013 (6 months) Creatively generated a strategic plan to raise social awareness and user acquisition for a successful photo startup company. Freelance Content Marketing, Email Marketing, & Social Media Development June 2012 - April 2013 (11 months) - Established a social media presence for Guidance Group's various sites and platforms. - Planned and executed social media promotions to bring visibility and connections to their programs as well as to drive sales on consumer platforms. - Developed relationships while engaging through Facebook contests, Twitter parties, and other various multi-platform campaigns to increase brand awareness. - Provided ongoing Social Media Management to maintain online presence. - Implemented email marketing strategies to encourage consumer engagement and to drive sales. Freelance Social Media & Online Marketing Development August 2011 - August 2012 (1 year 1 month) - Established a social media presence to improve the marketability of ThisLife. - Planned and executed social media promotions to bring visibility and connections to ThisLife. - Developed relationships while engaging through Facebook contests, Twitter parties, and other various multi-platform campaigns to expose the startup product to social media masses. - Provided ongoing Social Media Management to maintain ThisLife’s online presence. Freelance Social Media Development & Community Management January 2012 - April 2012 (4 months) Social media establishment and promotion of an online group of sites targeted for women by utilizing various methods including cross platform promotional events and strategic project development. Editorial Manager & Social Media Support June 2011 - April 2012 (11 months) - Organized and arranged regular blog content as a resource for businesses and bloggers to effectively communicate using social media. Page 3 - Connected with and expanded the Business2Blogger community through strategic social media engagements. - Generated captivating content and resources for the community. - Fostered and developed relationships to help further Business2Blogger & their online visibility. Co-Founder 2011 - January 2012 (1 year 1 month) - Co-created lifestyle brand to promote via social media - Maintained and created site content cooperatively using the lifestyle platform to expose the social enjoyment of wine on the web. - Worked with leading wine labels to feature their brands to a female audience and expand their social media presence through web content and a weekly Wednesday night Twitter party Social Media & Community Manager at AboutOne October 2010 - September 2011 (1 year) - Managed social media efforts to establish relationships in social community to include Facebook, Twitter, and blogging platforms. - Established a new blog and collaborated with contributors maintain its content. - With the support of a team, implemented expert tips, networked with potential clients and partners, as well as gained exposure for a great startup geared towards moms. - Virtually supplemented events other teammates attended with online presence and provided weekly updates and statistics regarding growth and improvement in investor-friendly format. - Expertly managed various reporting tools to effectively measure reach of various initiatives with focus on sign up conversions. Education Kaplan University Bachelors, Legal Studies Georgia State University Journalism, Political Science Page 4