Ashleigh Tutt

ASHLEIGH TUTT -+27 61 - South Africa Ashleigh (Ash) Tutt | LinkedIn PROFILE STATEMENT A results-driven Marketing, Communications & Digital Manager with over 15 years of progressive experience in leading and executing multi-channel marketing strategies within the professional services industry. Success in enhancing market positioning, driving revenue growth, and fostering strong client engagement through Account-Based and Digital Marketing initiatives. Strengths in team management, mentoring, and inspiring marketers to achieve KPIs. Adept at implementing go-to-market strategies, comprehensive marketing and communications plans to drive awareness, brand, and commercial growth. Strong interpersonal, organizational, and communication skills, highly organized with the ability to manage multiple projects and priorities without compromising accuracy or efficiency. Customer-oriented, proactive, and entrepreneurial mindset. AREA OF EXPERTISE AND TECHNICAL SKILLS Expertise: Strategy & Team Leadership Account-Based Marketing (ABM) Marketing & Communications Brand Management KPIs (including pipeline growth, customer engagement metrics) External & Internal Communications Digital Marketing & Strategy SEO/SEM Strategy Event Management & Project Management Social Media Strategy & Campaign Management Client Service Management Budgeting & Tracking Stakeholder & Vendor Management Photography Technical Skills: Monday.com, AEM, Adobe Analytics, Google Analytics WordPress, Power BI, CRM Management (Salesforce) SharePoint Management, Microsite Management Social Media Platforms (LinkedIn, Twitter) Content Management Systems (CMS) Marketing Automation Platforms (Mailchimp, Microsoft Viva) Data Analysis Tools (QlikView, Semrush) Metrics Tracking & Reporting Areas of Interest: Leadership & Culture Change Management Organizational Design Research & Industry Trends Digital Transformation Talent Acquisition, DEI, Sustainability, AI PROFESSIONAL WORK EXPERIENCE Operations, Campaign and Digital Manager, IMEA Oliver Wyman February 2024 – Present (Contract) Oversee digital marketing project management and ABM campaign execution across multiple platforms, aligning strategies for tailored engagement with target accounts. Managed AEM for IMEA, optimizing microsite content and enhancing engagement specific to key accounts. Tracked and analyzed KPIs, such as engagement rates and conversion metrics, to optimize campaign effectiveness. Increased SA and IMEA market share by 45% through targeted ABM initiatives focused on critical industries. Developed customized content strategies and digital engagement plans to align with specific account needs, including personalized emails and event management. Provided insights and metrics reporting on a monthly and quarterly basis to inform strategy and improve ABM outcomes. Marketing Communications Specialist Accenture June 2023 – November 2023 Directed internal communication strategies that supported ABM efforts, resulting in a 45% increase in internal portal traffic within 3 months. Led special projects to enhance social media engagement and align messaging with account-specific needs. Digital Marketing Strategist Accenture January 2023 – June 2023 Designed and implemented ABM digital strategies for Talent & Organization campaigns, exceeding quarterly KPIs related to account engagement and conversion. Senior Marketing Project, Campaign, and Program Manager Accenture May 2020 – January 2023 Managed large-scale ABM projects, focusing on content creation and distribution strategies that aligned with high-value accounts. Provided SEO, analytics, and performance reporting to support data-driven decision-making for account strategies. KEY PERFORMANCE INDICATORS (KPIs) Account Engagement Rates: Metrics to measure the engagement of targeted accounts. Pipeline Growth: Increase in sales pipeline attributed to ABM strategies. Conversion Rates: Percentage of targeted accounts that move to the next stage in the sales funnel. Customer Retention Rates: Metrics tracking repeat business from targeted accounts. ROI on ABM Campaigns: Analysis of revenue generated from ABM efforts compared to investment. TRAINING & CERTIFICATIONS ABM Certification: Courses from platforms like HubSpot or Demandbase. Digital Marketing Strategies: Advanced training in digital marketing and SEO – Accenture, LinkedIn and Google Training. Project Management: Certification in project management methodologies – Accenture and LinkedIn Courses Data Analytics Training: Courses in analytics tools such as Google Analytics & Power BI – Accenture, LinkedIn & Google Training Competitor Analysis – Print/Online: Meltwater Media Monitoring Services Academy