Ashita Bhatt

 Ashita Bhatt --|https://hk.linkedin.com/pub/ashita-bhatt/33/446/3b5 EDUCATION Master of Business Administration – Human Resources with Specialization in Information Systems 2009 Villa Marie P.G College, Hyderabad (India) Bachelor of Commerce 2006 Villa Marie College, Hyderabad (India) WORK EXPERIENCE DigitasLBI Designation: Senior Media Specialist Jun 2016 – Nov 2016 Support all aspects of paid search campaigns for multiple clients across geographies end to end. Monitor web analytics metrics and provide recommendations and strategies for continued campaign improvement. Support internal marketing campaigns. Leveraging the native optimization tools to monitor & improve campaign ROI The Egg Company Designation: SEM Specialist Sep 2015 – Mar 2016 Support all aspects of paid search campaigns for multiple clients across geographies end to end. Monitor web analytics metrics and provide recommendations and strategies for continued campaign improvement. Support internal marketing campaigns. Leveraging the native optimization tools to monitor & improve campaign ROI Resolution Media (Omnicom Media Group) Designation: Platform Coordinator Mar 2015 – Jun 2015 Planning & Executing Search campaigns for multiple clients across geographies end to end Leveraging the native optimization tools to monitor & improve campaign ROI As part of the regional role, guiding in-house country teams with reports and recommendations for best practice Havas Media Designation: Media Executive Jan2014 – Mar 2015 Implementation of approved Campaigns Liaison with creative agencies and media owners on material specifications and deadlines Support the team in daily competitive tracking across various sectors Currently working with the planning team (Offline) Havas Media - Socialyse Designation: Social Media Executive Content and Community Development Use of analytics to understand the engagement with brands on social media platforms Development of strategies that defines how social media marketing techniques will be applied to increase visibility and traffic Social listening – analyzing the competitive environment and setting up measure Project management – Managing the website creation, maintenance and on-going framework Deloitte Support Services India private limited Designation: Analyst Sep2009 – Mar2013 Part of the Knowledge Management team maintaining the internal web portal for Deloitte which includes Deloitte.com, Deloitte.net, and Deloitte Resources Part of the Competitive Intelligence Team and it involved expertise in Sensing portal (Internal Deloitte Portal) I have been involved with the entire designing part of the same while also being responsible for analyzing and sharing key website performance metrics and other reports, format and deliver them Responsible for website performance and metric generation for which I have worked on Omniture –Site catalyst tool for a reasonable period of time Microsoft Global Services India Pvt. Ltd. (MGSI) Designation: Resource Management Administrative Jun 2006 – Jun 2007 Worked with the Resource Management team at MGSI. The team provides back end support to Resource Managers, Project Managers, Engagement Managers and Team Members I have worked on tool called “Resource and Project management”: to create projects and assign resources on the same was one of the major features Generating and formatting Reports from SIR. (Service Information Repository) and updating Resume Repository COMPUTER SKILLS & CERTIFICATIONS Software: MS office (Excel, Word, PowerPoint), Photoshop (basic), Share Point 2010 (internal Deloitte portal), Share Point 2007 (internal Deloitte portal), Deloitte.com (Enterprise Content Management - internal Deloitte portal), Sensing Portal (internal Deloitte portal), Omniture – Site Catalyst tool, CSS, Google analytics, StreamSend, Sysomos, Digimind social, Sprout social, Facebook insights, Google AdWords, Marin. Language: HTML Certification: Google AdWords: Fundamentals, Search Advertising & Display Advertising, DoubleClick Search, Google Analytics. OTHER ACHIEVEMENTS I have won a professional award for “performer of the quarter” at Deloitte Completed Industry proficiency program (IPP) level -1 for “Energy and Resources (E&R)” Industry at Deloitte