Ashish Saxena

 ASHISH SAXENA Contact No: - | E Mail:-Address: B-3/75-C, MIG Flats, Keshav Puram, Lawrence Road, Delhi-110035 CRM; International Management & Advertising; Communication Management Professional Ideal for Executive role with Customer Relationship Management /Business Development/Revenue Generation/People Management in challenging cross cultural business environments demanding high standards of quality and precision PROFESSIONAL SYNOPSIS Multifaceted, Self-Driven, highly energized recognized professional with Post Graduate Diplomas in International Management; Advertising & Communication Management and Masters in Certified Digital Marketing Course. Offering over 17 years of expertise in Customer Relationship, Corporate Sales, B2B Sales, Business Development and Channel Management and recognised for excellent performance under pressure individually or with team. Event selling has become an important revenue driver in media. Played an important in selling sponsorships in BL Quiz, The Hindu – Huddle, BL Agri Summit etc. Experience in handling Non Conventional clients like energy clients, agri clients, power and steel clients, Defence clients from Industrial vertical, BFSI space from Delhi and all PSU banks as well as corporate clients. Experienced in dealing with customer service, marketing staff and operations to maintain a customer-focused attitude and focused on activities to create lifetime customers. Demonstrated ability in tapping prospective clients, understanding requirements and negotiating for commercial space and proven competence to handle national accounts, developing and implementing standardized policies & procedures. Skilled in implementing Business Objectives into functional requirements and solutions. Demonstrated skills with proven expertise in team work, communication & relationship management; hands-on managing clients & teams across locations, ambitious, reliable, self-directed with strong time management skills, work ethics and a diligent learner with multitasking abilities. Association with various organisations under different operational environments have honed abilities in identifying potential, deconstructing complex situations and further conceiving and implementing streamlined solutions that have led to increased operational efficiency and overall success. CORE SKILLS Business Development/Sales & Marketing Customer Relations Building & Management Business Analysis & Marketing Strategies Key Accounts Management Data Entry Revenue Generation Business Growth & Profitability Liaising with Departments Team Development & Management Resource Utilization ORGANISATIONAL SCAN Since Nov’06The Hindu, Delhi Growth Path: Joined The Hindu group in Nov’06 as Asst. Regional Manager and elevated to the position of Senior Deputy Regional Manager. Key Deliverables: Handling Industrial Vertical, BFSI, International Vertical, Defence Clients & PSUs and corporate clients like Boeing, Airbus, Jindal Steel, Punj Lloyd, Hero Future Energy, BrahMos and Agri clients, renewable energy clients and Industry chambers. Event selling has become an important revenue driver in media. Tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies. Identifying key accounts and strategically secure profitable business and build relationship with decision makers. Providing first line customer support by answering queries & resolving their issues. Maintaining cordial relations with customers to sustain the profitability of the business. Handling customer grievances and resolving issues. Pivotal in bringing in advertisers funded features of the embassies in association with their concerned teams including Portugal, Iran, Russia, Kazakhistan, China, German, Poland and Vietnam Administering BFSI & Industrial verticals space from Delhi for all PSU, banks as well as corporate clients in banking space like Citibank, Indusind Bank and American Express. Key Highlights: Recognized and awarded with Outstanding Performance Award for 2016-17 &-. Appraised consecutively for three promotions from July’2016 onwards and elevated to the position of Sr. Deputy Regional Manager. Appreciated for increasing the advertisement volume in Business Line. Initiated and Instrumental in increasing inflow of display & financial result advertisements in Business Line. PREVIOUS ASSIGNMENTS Apr’06-Oct’06ZEE Network - Channel SITI, Delhi Manager - Marketing Key Deliverables: Initiated and successfully handled ATL & BTL advertising activities for a newly launched channel ensuring its registration in the mind of advertiser as well as target audience. Managed marketing activities, business development, and corporate business with clients such as JK Cement, Ayur, Dabur, Satmola & Colgate and generated revenue growth for the organization. May’03-Mar’06Amar Ujala Group of Publications, Delhi Deputy Manager – Advertising Key Deliverables: Involved in core group of sales team of Amar Ujala. Played a vital role in the increasing the advertisement value and volume in Amar Ujala. Done a through SWOT analysis of the competition and worked accordingly. Handled top agencies such as Group M, Lintas, Zenith Optimedia, Mediacom, Starcom etc for major clients including Hero Honda, Motorola, Pepsi, Airtel, Samsung, Sony etc. Resolved escalations on typical issues (e.g., billing, etc.); addressing complex concerns & contributed to quarterly business reviews to meet customer commitments & expectations Jun’01-May’03Hindustan (The Hindustan Times Group), DelhiExecutive -Advertising Key Deliverables: Part of Media marketing initiative team for promoting Hindustan in retail category to name one was “Hindustan Aap Ke Bazzar”. Involved with a large team and handled sales revenue model for SME category for Brand Hindustan. Jul’99-Jun’01The Sandesh Newspaper, Delhi Executive - Advertising Key Deliverables: Exposed to first step – how to sell effectively & efficiently and coordination with the team. Educated self on the territory of Gujarat and learnt and adopted ways of selling newspaper space according to merits of the state. ACADEMIA & PROFESSIONAL CREDENTIALS Certified Digital Marketing Masters Course from Digital Vidya 2002Post Graduate Diploma in International Management from All India Management Association (AIMA) (Part Time - 2 years) 2000Post Graduate Diploma in Advertising and Communication Management (PGDACM) from National Institute of Advertising. (1½ years) 1997Bachelors in Commerce with specialization in Accountancy & Commerce from Sri Guru Gobind Singh College of Commerce, Delhi University CERTIFICATIONS MAY 2020 – Fundamentals of Digital Marketing from Google Digital Unlocked MAY 2020 – Google Analytics for Beginners from Google PERSONAL DOSSIER Date of Birth:21st December 1976 Languages Known: Hindi & English