Ashish Sane
E-mail:-Contact: -, -
Professional Experience
Work Experience:
Overall 5 years of Digital marketing of which 3+ yrs of experience in SEO & 1.5 yrs of
experience in PPC. Have worked on Search & Shopping campaigns. Google AdWords Certified &
have basic tagging experience with Google tag manager.
Futurism Technologies - Sr. IMBC Executive - Oct’18 to Jan’20.
Role: Job role involves performing end to end SEO & PPC operations f or client’s website.
Creation, management & reporting of PPC campaigns. Creation of monthly reports, addressing
client’s queries via email. Co-ordination with development & design team f or advertising
operations.
DNA Response - Digital Advertising Specialist - Jun’17 to Aug’18.
Role: The job role involves creation & optimization of campaign on Amazon platforms. Working
on Amazon sponsored product ads, headline ads. Use of PowerBI tool f or reporting.
RankUno Interactive - Sr.SEO Analyst – July’15 to May’17.
Role: The job role involves performing technical analysis, design & navigation
recommendation, landing page recommendation, client interaction via email to address
client concerns.
•
•
•
•
•
Creation, management & optimization of campaigns under Search & Shopping
network.
Search query report analysis, geo location-based targeting, ad scheduling & more.
Bid management at item id level, brand level & other custom labels as def ine in data
f eed.
Shopping campaign creation, management and optimization.
Campaign upgradation as per promotion calendar & reporting.
Gaffis Technologies - SEO Executive – Feb’14 to May’15.
Role: The job role involves on-page & of f-page optimization of client’s website, perform
technical analysis & share recommendation f rom design & navigation point of view,
site audit & reporting. Website tags management & tracking using GTM.
1
Projects
Project Name: Gluten Free Products
Optimization: On-page optimization & Campaign Management
Description: Glutenfreepalace.com deals with variety of Gluten f ree Products, Gif t Baskets, toys
& more. The website targets USA & Canada and is a well-known brand in Gluten Free Products
industry.
Responsibilities: Campaign setup & management to improve sales performance. Co-ordinating
with web designers f or campaign promotion activities. Action plan creation, campaign
optimization as per goals.
PPC Activities: Daily sales tracking & reporting. Shopping f eed optimization, Campaign
management, Landing page optimization, Geo location targeting, campaign promotion as per
promotion plan, search term analysis and optimization accordingly, shipping area wise
optimization to improve ROAS of the campaign, content recommendation and more.
SEO Activities: On-page optimization of category, subcategory & product pages.
Identif ying best performing items & optimizing them. Optimization of priority pages on basis of
promotion calendar.
Projects
Project Name: Yo-zuri.com
Target Area:
USA
Optimization: On-page & Of f-page optimization.
Description: The site deals with f ishing lures & tackles targeting USA f ishing accessories
market. Yo-zuri is one of the major f ishing accessories brand is USA market. It has huge
collection of f ishing goods along with tips and it also serves as platf orm f or fishing sports lover
to explore the world of f ishing.
Responsibilities: Analysis of website, f inding new targeted traffic prospects, optimizing
keywords & generating reports f or website optimization.
Activities: Tracking competitor’s, daily analysis of traffic using Google analytics &
daily analysis of website indexing data f rom webmaster tool. Optimizing keywords, creating
title & meta tags f or complete on-page seo. Working on of f-page activities to get the
keywords ranked as soon as possible.
2
Projects
Project Name: SPS Ideal Solutions
Optimization: On-page optimization & Campaign Management
Description: SPS Ideal Solutions deals with a range of material handling equipment like
coil racks, industrial shipping racks & more. Business goals is to get as many
leads as possible f or the website via perf orming SEO operations.
Responsibilities: Performing end to end SEO operations, tracking keyword performance,
tracking leads & content promotion on blog & social media platf orms. Tracking blog performance
& optimizing content f or f eatured snippet.
SEO Activities: On-page & Of f page optimization of category, subcategory pages. Content
optimization of blog pages f or f eatured snippet. Analysing competitor’s
website & sharing website optimization recommendation. Tracking website
leads & landing page optimization.
SEO:
Activities perf ormed f or optimization includes both On-page & Of f-page optimization as
mentioned below:
•
•
•
•
•
•
•
•
•
•
Article creation and submission
Blog creation, updation & optimization.
Forum discussion
Rank report, traffic analysis, keyword research
Google analytics, search console analysis
Social media activity on Facebook, Twitter etc.
Power point Presentations & Video Promotion
Creation of custom reports in Google analytics
Content Recommendation & optimization f or f eatured snippet.
Title, Description, page speed optimization & other onsite activities.
•
Page scroll tracking, AdWords & Analytics code setup & management using GTM .
PPC:
Worked on Google AdWords search & shopping campaigns & perf ormed the activities
mentioned below:
•
•
•
•
•
•
•
•
•
as
Design, creation & optimization of campaigns.
Identif ying best performing items/products, creating & optimizing campaigns f or
best & poor performers & optimizing bids accordingly.
Identif ying performing time slots f or campaigns & creating ads schedules
accordingly.
Identif ying best performing brands & creating separate campaigns for them.
Keyword bid management & pacing.
Search query report analysis, keyword insertion & exclusion f rom search queries.
Ad creation & optimization.
Bid management at item id level, brand level & custom labels
Shopping campaign creation, management & optimization.
3
Educational
Qualification:
College/School
Board/University
Percentage
Year of
Passing
Dharampeth Science
Nagpur University
50
2010
H.S.C.
Kurvey’s New Model
Nagpur, Maharashtra
50
2006
S.S.C.
Saraswati Vidyalaya
Nagpur, Maharashtra
64
2004
Level
B.sc
4
