Ashish Kalani

With over 17 years of experience in CRM strategy, Martech leadership, and data-driven campaign execution across fintech, insurance, and banking sectors, I bring a deep understanding of how to architect and scale CRM ecosystems that drive measurable growth across the customer lifecycle.

At Paytm Payments Bank and TimesPro, I successfully led end-to-end CRM transformations, implementing automation frameworks, segment-based communication triggers, and real-time engagement strategies that contributed to a 27x increase in leads and a 95% CPL reduction. I’ve owned CRM platforms like Salesforce Marketing Cloud, CleverTap, VWO, and Unica, integrating them with performance marketing tools, analytics dashboards, and campaign automation engines to enhance both scalability and personalization.

I thrive in fast-paced, collaborative environments, and my experience with cross-functional stakeholders—Sales, Product, Analytics, and Compliance—makes me well-suited for a leadership role with wide strategic ownership. I am ready to relocate (if Required) and look forward to contributing continued growth.