ASHAN HERATH
D I G I T A L
M A R K E T E R
I am a certified digital marketer with competence in digital marketing and
paid media. I brand myself as a hardworking, honest individual and a
friendly person who likes to build up my career. I am always willing to
learn new things and always have a good sense of humor. I am able to
work well both in a team environment and on my own initiative. I am
always enthusiastic about learning and undertaking new challenges.
REACH ME AT:
-
No 18/8 Sri Jina Mawatha,Keselwatta,
Panadura, Sri Lanka-www.linkedin.com/in/ashanherath
www.behance.net/ashanherath09
PERSONAL PROFILE
Full Name
: Herath Mudiyanselage
Ashan Bandara Herath
Date of Birth : 09th February 1995
NIC Number :-v
Age
: 26
Gender
: Male
Status
: Unmarried
Nationality : Sri Lankan
School
: Royal College, Colombo 07.
PROFESSIONAL EXPERIANCE
DIGITAL MARKETING & PAID MEDIA SPECIALIST
Artslab Creatives | August 2021 - current
DIGITAL MEDIA MARKETING EXECUTIVE
Artslab Creatives | May 2021 - July 2021
Developing and executing digital campaigns.
Managing three brands' social media marketing (Facebook and Instagram).
Optimizing all active Facebook Business Manager Ads such as Lead, Engagement,
Traffic, and Conversion Ads and manage paid media allocated budgets.
Experience in Facebook pixels, custom audiences & lookalike audience ads.
Managing my team with daily work allocation, monitoring and supervision.
Teaching and guiding my team to enhance their skills and knowledge.
Campaign planning and initiation
Keep track of all the products and a minimum CPR.
Managing Facebook shops
Analysing data to derive data-driven decision making and content planning.
Enhancing overall Shopify experience including managing backend, UI/UX and
marketing optimization.
Working with multiple teams to develop strategy, working with designers and
copywriters.
Running Google search ads and display ads.
Creating monthly reports for clients and internal reference.
Optimizing SEO.
SOCIAL MEDIA EXECUTIVE
NON-RELATED REFEREES
MR. RANIL ARIYARATHNE
Manager - Walkers Tours
John Keells Holdings PLC
Tell:-
Office: No. 117 Sir Chittampalam A.
Gardiner Mawatha Colombo 2, Sri Lanka.
MR. POORNA AMARASINGHE
Manager - Human Resources
Royal Lanka Agencies (Pvt) Ltd.
Tell:-
Office: No - 289 Galle road, Heenamulla,
Panadura, Sri Lanka.
Royal Lanka Agencies (Pvt) Ltd. | September 2020 - May 2021
Managing Social Media Marketing (Facebook & Instagram) for an Organization
Turret-https://www.facebook.com/TurretLK
GMT-https://www.facebook.com/GMTLK
United Colors of Benetton SL-https://www.facebook.com/ucbsl
UrbanTrendz-https://www.facebook.com/UrbanTrendzLK
FineBrandz-https://www.facebook.com/finebrandz.lk
Handling and optimizing the Facebook Business Manager
Keep track of all the products and a minimum CPR each.
Use data to analyze what’s working, what’s not, and reinforce or refocus.
Enhancing the overall Shopify experience and managing the back end when
needed.
Working with multiple teams to develop strategy, working with designers and
copywriters.
Graphic design using Photoshop and video editing with Premiere Pro.
research and analysis of social media trends.
Creating monthly reports.
FREELANCER DIGITAL MARKETER / E-COMMERCE
August 2020 - Present
KNOWLEDGE,SKILLS AND
CERTIFICATIONS
Managing Facebook and Instagram pages.
Facebook Blueprint Certified.
Enhancing overall Shopify experience including managing backend,
Google Ads Display Certified.
UI/UX and optimization.
Google Ads Search Certified.
Website SEO.
Google Certified - fundamentals of digital
Content Creation.
Marketing.
Managing Facebook & Instagram Shops.
Completed A digital marketing course on
Shopify Website Designing.
Udemy.
Handling Facebook and Instagram AD Campaigns.
Completed Google Analytics for beginners by
Content Designing
Google Analytics academy.
Handling Google ads and Google Analytics.
Manageable In Speaking and writing the Italian
Language.
TOUR CONSULTANT (LANGUAGE SPECIALIST)
Certificate in Google Ads for beginners Coursera.
Walkers Tours John Keels Holdings (Inbound Travel Agency) | November 2018 -May
Skills in Photoshop, Premiere Pro, Canva,
2020
lightroom editing tools.
Experience of working in the Italian Market & French Market.
Video editing with Canva - Coursera.
Sound knowledge in the process of planning, executing and managing and
Knowledge in Shopify backend management.
creating inbound travel itineraries while maintaining customer-friendly cost
MS Office Software (Word, PowerPoint, Excel,
margins.
Outlook)
Promoting & Marketing the company's existing brands and introducing new
products to the clientele.
Researching and developing marketing opportunities and plans,
EDUCATION
G.C.E (A/L) 2014 | INDEX NO -
understanding customer requirements, identifying market trends, and suggesting
system improvements to achieve the company's goals.
Royal College, Colombo 07.
INDUSTRIAL TRAINING - FOOD & BEVERAGE DEPARTMENT
C|B|S
Cinnamon Grand Colombo -2016 November - 2017 April (6 months)
G.C.E (O/L) 2011
| INDEX NO-
Royal College, Colombo 07.
A |A | A | A | B | C | C | C | C
Identify customer's needs and respond proactively to all of their concerns.
Marketing & Promoting.
PROFESSIONAL QUALIFICATION
INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY
(ICBT CAMPUS)
Adaptability
Diploma in Digital Marketing - 2021
Creativity
SRI LANKA INSTITUTE OF TOURISM & HOTEL MANAGEMENT, COLOMBO.
(SLITHM)
Customer Service
Decision Making
3 year National Diploma in Hospitality Management & Tourism -
Problem-solving
UNIVERSITY FOR FOREIGNERS PERUGIA, ITALY
Teamwork
Italian Language Certification level A2 - 2018
Leadership
0
1
2
3
4
SOCIETIES
5
CHARTERED INSTITUTE OF PERSONNEL MANAGEMENT (CIPM)
Completed CCHRM - 2016
EXTRA CURRICULAR ACTIVITIES
-) Computer Society Member.
(2013)
Commerce Society Member.
I hereby certify that the above given
Details are true & correct to the best of
My knowledge.
..........
Athletics2014- Hartley House Captain at Royal College Inter-House Sports Meet,
Divisional and zonal sports meet 400m Relay Champions,--member of the school athletic team,--Member of the school's 400x4 Relay Team.
Rugby -- Member of the Under 16 and Under 18 Rugby Teams
2011-Played for the Under 20 7s team.
Football2013-1st XI Football Team member