Asha Sanjeev Kurup

·    Performed data extraction and data integration of demographic and transactional data as a part of data preparation.

·    Wrangled the integrated data for Data Visualization to draw insights on customer demographics and buyer behavior.

·    Executed in-depth analysis to detect patterns to develop better synergies between the sales and marketing teams.

·    Created and presented dashboards to clients for tracking key performance indicators (KPIs) to improve sales performance.