Arvesa Goci

I am a versatile Marketing and Strategy Manager with international experience and a strong background in strategic planning, digital marketing, and project management. With over six years of hands-on experience across healthcare, education, and energy sectors, I specialize in delivering tailored marketing solutions that drive growth, improve customer engagement, and enhance brand visibility.

I bring practical expertise combined with solid academic training, including two years of graduate studies in Management and Economics at the University of Lucerne, Switzerland, and a Bachelor’s degree in Human Resources and Public Policy from the Rochester Institute of Technology.

In my recent projects, I have led end-to-end marketing campaigns for premium health and wellness brands, managing social media strategies, influencer partnerships, content creation, and website optimization to strengthen brand identity. I have a proven track record of improving online reputations by implementing real-time feedback systems and raising customer review scores. I also design customer experience protocols and provide staff training to ensure consistent service quality and satisfaction.

My work is characterized by strong collaboration with clients and stakeholders to align marketing efforts with their unique goals. I have managed relationships with external partners and agencies, handled customer feedback and complaint resolution, and continually optimized sales and marketing strategies to maximize ROI.

Earlier, I contributed to international development projects funded by USAID and other organizations, where I supported strategic project planning, procurement, budgeting, and communication—skills that have sharpened my ability to manage complex projects effectively.

Fluent in English, German, and Albanian, I work confidently in multicultural environments and am comfortable navigating diverse markets and audiences. I also have published research on workplace communication culture and have served as Vice President of the European Youth Parliament for Water, reflecting my leadership and commitment to impactful collaboration.

As a freelancer, I am committed to delivering high-quality, data-driven marketing strategies tailored to your specific needs. Whether you’re looking for brand growth, digital marketing support, customer experience enhancement, or strategic planning, I am ready to help you achieve measurable results efficiently and professionally.