Seasoned Lead UX/UI & Visual Designer with 21+ years of experience in B2C and FinTech product and app design. Strong individual contributor with end-to-end ownership of UX workflows—research, IA, wireframing, visual design, prototyping, and usability testing. Experienced in leading and mentoring design teams while still contributing hands-on to high-impact product design initiatives. Adept at collaborating with Product, Engineering, and Business teams to design user-centric, scalable digital experiences.
Throughout my career, I have successfully led and guided design teams to deliver high-quality UX/UI and visual design solutions that enhance user experience and drive business value.
My strengths lie in combining strong leadership with a deep understanding of modern design principles and tools. I have extensive experience working with industry-standard design software such as Adobe XD, Figma, and the full Adobe Creative Cloud suite. I’m skilled in managing the
full design process—from early brainstorming and wireframing to creating detailed prototypes, layouts, and fully developed website designs.
Over the years, I’ve led teams in creating top-quality corporate websites and user interfaces.
I pay close attention to important design elements like layout grids, typography, color usage, and visual hierarchy to ensure every project is not only visually appealing but also user-friendly and aligned with business goals. I also create comprehensive style guides to maintain consistency across different projects and teams.
In addition to my technical expertise, I’m known for my clear and forward-thinking leadership.
I believe in supporting and developing my team members by encouraging open communication, strong time management, and continuous learning. I build collaborative work environments where team members feel motivated and empowered to do their best work.
I approach challenges with creativity and a solutions-focused mindset. I’m committed to delivering work that meets the highest standards and exceeds expectations. My wide-ranging experience, strategic thinking, and adaptable approach help me lead design initiatives that are not only successful but also set a benchmark for excellence.