Arun Ravichandran

Arun R Mobile :- Mobile: - E Mail:- SUMMARY Optimized Technology related websites and Improved their Traffic in Search Engines. SEO Skills in both ON Page and OFF Page Optimization. SMO Skills in Facebook, Twitter, LinkedIn, YouTube. Good knowledge on PPC Ads. Good Knowledge on Affiliate Marketing. WORK EXPERIENCE Total Work Experience : 4 years and 6 months 2.7 yearsof experience in the field of Digital Marketing 7 months in Emfinity India IT Solutions Pvt Ltd and 2 years in Bright Bridge Info Tech. 2015 MAY - 2017 JAN: AR CALLER 1 year and 9 months of experience at DELL INTERNATIONAL SERVICES as Customer Service senior voice representative. CLIENT : CONIFER PROCESS: DENIAL MANAGEMENT RESPONSIBILITIES: Out bound calls Getting claim status over phone Appeal claims when necessary Reviewing and correcting the denied claims Deal with telephone queries and respond accordingly MANAGEMENT SKILLS SEO: On-Page: Perform Keyword Research in coordination with client business objective. Perform CompetitorsAnalysis ofwebsitefor targeted keywords & checking optimization techniques applied and analysing back link strategies used. Perform Website Analysis and creating Website Analysis Report by providing suggestions for structure of web pages in view of SEO. Writing Title, Descriptions, H1 and ALT tags using targeted keywords and check URL structures. Suggestions for content development for maintain proper keyword relevancy. Creating Anchor Text and checking Internal Linking of website. Creating and managing account in Google Search Console, Google analytics and Google Tag Manager Creating XML Sitemapand Robots.txtfile Analyzing Site Performance and Preparing Monthly SEO Report Off-Page: Guest Posting publishing relevant content on guest posting sites for building high quality backlinks Web 2.0 creating free web pages on sites like blogger.com, wordpress.com, tumblr.com, weebly.comand tracking performance. Social Bookmarking Websites like StumbleUpon and Scoop it etc. Article Submission, publishing relevant content on article submission sites for building high quality backlinks Google Business listings to build authority Creating Website Profile in high authority websites with the details to get backlinks and traffic. Media Submission like PDF Submission, Infographic  Submission, PPT Submission, Video Submission, Image Submission and Audio Submission. AdWords: Perform Keywords Analysis according to client business objective. Keyword matching like broad match, phrase match, exact match and negative keywords. Targeting according to Country, Region and Location. CreatingCampaign, Ad group, Ad Text and adding keywords. Giving Max. CPC according to Keyword biding. Conversion tracking for calculating leads and ROI(Return on Investment) Managing account and making ads display in top position Creating Monthly budget report and Measuring Performance. SMO: Creating and managing Business Pages in Social Media website like Facebook, Twitter, Google plus, LinkedIn, Pinterest, Instagram, Tumblr, Reddit. PROJECT TITLE June2018 to August 2018 CLIENT Emfinity ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE September 2018 to October 2018 CLIENT Emfinity Academy ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE November 2018 to December 2018 CLIENT SR JUNGLE RESORT ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE January 2018 to February 2019 CLIENT DOOR HUNT ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE March 2019 to May 2019 CLIENT CMC Marine& CMC School ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE June 2019 to September 2019 CLIENT Pulse Pharmacy ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE October 2019 to June 2019 CLIENT School Basic ROLE SEO Analyst LOCATION Coimbatore PROJECT SPECIFIC SKILLS On page SEO, Off page SEO, Social Media Marketing PROJECT TITLE June 2019 to February 2021 CLIENT JewelOne, Affiliate programs ROLE PPC, Affiliate Marketing LOCATION Coimbatore PROJECT SPECIFIC SKILLS PPC, Social Media, Affiliate Marketing Experience in E-mail marketing –Had hands on experience in email drafting by using Lemlist, Mail shake and Mail chimp. Keyword Analysis - Researching the best keywords on three major factors Relevancy, Popularity and Compositeness. Experience in Affiliate Marketing – Working in Social Casino project, handling Affiliate Marketing, content writing, Affiliate calls and Affiliate Dashboard. On page Optimization - Initially optimized Page speed, Site Navigational Structure and conflict errors. Created Meta Tags optimization, Page heading, Page content optimization, Image optimization, hyperlink optimization, Xml sitemap creation & submission, Robots file creation/Optimization. Off page Optimization – Directory submission, Blog creation & posting, Social bookmarking, press release submission, Blog commenting, Classifieds submission, Document sharing. Social Media Marketing – Created/updated and design fan page and twitter profile for great user experience. Works on social network like LinkedIn, YouTube, Pinterest etc. Created Facebookfan page, along with programming tabs and integration. Web Analytics – Generated and Analyzed traffic report using google Analytics Tools and ranked the webpage on the top of the search engines EDUCATION Bachelor of Engineering (Computer Science) in Dr.NGP Institute Of Technology from August 2010 toApril 2014, Affiliated by Anna university. Secured percentage for the course is 69% - First class PERSONAL DETAILS Date of Birth:23/12/1991 Address:2/1A Balasundaram Layout, Singanallur, Coimbatore, Tamilnadu. Mobile:- Email- Nationality:Indian Passport Available : Yes DECLARATION I declare that the above information is true and correct to the best of my knowledge Arun R