Arun M Pillai

Arun M Pillai www.linkedin.com/in/arunmpillai - |-PGDM (Communication), MICA | B.Tech (Mechanical Engineering), SCTCE Professional with strengths in communication, brand solutions, marketing and sales, and product development. With over 7 years of experience in the IT and Media industries, I have a proven track record of excelling in different functional areas while helping organizations achieve their goals. Professional Experience Times Internet – Gaana.com, Manager, Brand Solutions, 2 years Sept 2018 – Present Building collaterals, developing ad products, campaign planning, etc. with an end objective of revenue growth, driven through strong analytics and communication with internal stakeholders as well as with clients and prospects. Impact & Results · Increase in revenue by over 100% in the FMCG and OTT category in FY 2019-20 by working with internal stakeholders on product innovations like new ad formats and content ideas thereby providing clients with category insights along with solutions that increased the clients user engagement. · 88% increase in client base for FY 2019-20 by implementing industry-specific strategies to provide new operating models for clients and also providing focused pilot deals that delivered effective CPC Awards · Spot Award Winner from Pan India Team of 14 for Individually contributing 37% of National Revenue- April 2020 · Gaana Grammy Awards Winner for contributing 70% of Region revenue – July 2019 Mathrubhumi TRD, Assistant Manager Media Solution, 2 years Sept 2016 – Sept 2018 Strategizing industry-specific solutions for clients in the TV, Radio, and Digital segments through BARC and other data analysis methods that lead to conceptualizing, and selling of ideas for revenue generation Impact & Results · 94% target achievement for TV and radio through cross-selling solutions for brands across both media · Increased the FMCG category revenue with TV by 3x (FY17-18) by creating TG centric ideas to garner more audience to improve BARC ratings and introducing a 360-degree brand solution for clients Awards · Top performer for the FY 2017-18 from a Pan India team size of 12 members Tata Consultancy Services, System Engineer, 2.5 years Oct 2011 –May 2014 Created a new application that improved user experience in insurance-related queries such as adding new members and insurance, raising claims, availing product benefits, etc. for USAA customers and was involved in the testing, and validation of various database-level changes using Java, Mainframe, SQL, CSS and HTML. Career Highlights · Top performer for USAA Account in TCS - FY 2013-14 Notable Mentions Academic - Dissertation on ‘Impact of digital medium on the future of Indian Television Industry’, MICA, 2015-16. The idea of the paper was to understand how the digital medium will impact the viewing tendency of future audiences. Hobbies- Exploring World Cinema, Reading Sci-fi and Anthropology, Follower of EPL