390 Queens Quay W St, Toronto, ON M5V 3A6
(647) 913 - 6553-https://www.linkedin.com/in/arturomelpa/
https://www.arturomp-portfolio.com/
ARTURO MELGAREJO
Innovative Growth Digital Marketer. Strategic and analytical problem-solver and leader.
SUMMARY OF QUALIFICATIONS
• Experienced with Digital Marketing tools such as Google Analytics, Meta Ads, YouTube, Canva, DaVinci Resolve,
Hootsuite, ChatGPT, Gemini, WordPress, Shopify, HubSpot and Mailchimp
• Technical expertise in multiple social media platforms ads managers such as Meta, TikTok, Pinterest, Snapchat, and
YouTube
• Skilled in multiple Digital Marketing techniques such as Social Media Marketing, Content Marketing, SEO, SEM,
and Email Marketing
• Formidable data analysis skills, with the ability to draw insights and turn them into actionable knowledge that drives
meaningful results.
• Communicates effectively in multiple languages, fluently speaking English, Spanish, and proficiently in French,
demonstrating outstanding interpersonal skills that facilitate effective collaboration and communication.
EDUCATION
International Business Management Advanced Diploma
Centennial College, Toronto ON
Sept 2018 – April 2021
RELEVANT WORK EXPERIENCE
Freelancer
Digital Marketing, Toronto ON
June 2023 – Present
• Provided comprehensive content creation services, drafting website content for a client's migration from their old
platform to a new one.
• Skillfully edited a 70-minute video for a client, followed by curating 15 video pieces tailored for LinkedIn,
Facebook, TikTok, and Instagram using DaVinci Resolve and CapCut.
• Conducted manual analysis of consumer entry data and performed sentiment analysis utilizing Google Sheets and
Excel, delivering actionable insights for strategic decision-making.
• Developed a robust digital marketing strategy encompassing content calendars, channel selection, thematic focus,
hashtag utilization, target audience delineation, and pay-per-click (PPC) tactics for a client.
• Orchestrated the production of a client's podcast from inception to distribution, handling equipment setup, recording,
editing, publishing, cover creation, and distribution strategy formulation.
• Offered consultancy services to clients, aiding in identifying marketing bottlenecks, troubleshooting issues, and
fostering audience growth.
• Guided clients through streamlining processes, fostering innovation, and implementing systematization and
automation strategies to facilitate business scaling.
• Introduced cutting-edge AI software solutions to streamline workflows for numerous clients, alleviating productivity
bottlenecks and enhancing output generation efficiency
RELEVANT WORK EXPERIENCE (CONT´D)
Integrated Automotive Experience
Digital and Project Specialist, Mississauga ON
Dec 2022 – April 2023
• Successfully created and started execution of an annual social media campaign for the company, which helped boost
engagement and reach with regular posts on LinkedIn.
• Demonstrated proficiency in project management by effectively using work-back schedules to set realistic
milestones, ensuring the team stayed on track and met deadlines.
• Spearheaded the digital strategy for a national campaign with Subaru, which will result in increased brand awareness
and perception
• Assisted the management of budgets of over 1 million dollars with precision and attention to detail, ensuring that all
expenses were tracked and accounted for.
• Contributed to the creation of professional and impactful pitch decks for clients, which helped ensure program
approval and endorsement by client management
• Diligently kept track of project progress and documents, ensuring that all necessary materials were properly
organized and accessible to the team.
• Successfully established relationships with suppliers and gathered quotes, securing the best deals for the company
and ensuring timely delivery of all necessary materials.
• Actively supported the ideation of project concepts and solutions that aligned with clients' business objectives,
demonstrating a strong understanding of the client’s needs and creative problem-solving
PHD Media
Social Media Marketing Assistant , Toronto ON
Sep 2021 – Dec 2022
• Provided exceptional support for the management of high-profile clients such as SC Johnson, the Government of
Ontario, The Source (Bell), EOS, Home Hardware, and LG, demonstrating excellent client-facing skills and an
ability to handle multiple accounts simultaneously.
• Collaborated with team members to develop over 50 successful campaign plans and strategies, leveraging a deep
understanding of the industry and creative problem-solving skills to help clients achieve their business objectives.
• Utilized analytical skills to analyze campaign performance data and write insights for ongoing client reports,
providing valuable feedback and recommendations for optimization.
• Compiled and organized campaign data to present to clients at their request, as well as quarterly, showcasing a keen
attention to detail and strong organizational skills.
• Proactively identified technical issues and implemented optimization tactics, helping to improve campaign
performance and exceed client expectations.
• Demonstrated proficiency in Prisma Buyers billing system by accurately inputting campaign billing information and
ensuring timely billing and invoicing.
• Conducted thorough quality checks to ensure accuracy and daily budget pacing, contributing to the success of
campaigns and maintaining client satisfaction.
