Art Thornton

ART THORNTON New Orleans, LA |- |-| linkedin.com/in/art-thornton-the-closer Digital Marketing Specialist SUMMARY From closing deals in healthcare to unlocking digital potential – my journey exemplifies reinvention in today's tech-driven world. With 15+ years mastering medical sales, including six Presidents Club Trip awards, I have now set my sights on conquering the digital frontier. Armed with: Recently completed Digital Marketing Science certification from Louisiana State University (August 2024), complementing 15+ years of sales expertise and HubSpot, Google Ads, and Analytics certifications Data-analytical mindset honed through years of sales strategy. I am bridging my expertise in relationship-building and market analysis with innovative digital marketing and AI technologies. My mission? To revolutionize how businesses connect with their audience in the digital age. Whether crafting AI-powered marketing campaigns or optimizing e-commerce experiences, I bring a unique blend of sales intuition and technical knowledge. Eager to harness the power of digital technologies, I aim to transform audience engagement and craft innovative strategies that drive unprecedented marketing success. Skills Core: Digital Marketing, Email Marketing, SEO, Social Media Marketing, Marketing Automation, Remote work, Content Marketing, Project Management, Customer Service TECHNICAL: Email Marketing Certification / HubSpot, Google Ad Search Certification, Google Analytics Certification, FB Manager, Excel, Salesforce EXPERIENCE Project Management Thornton Lake Gadsden, AL | New Orleans, LA May 2020 – Present A 1,200-acre working farm specializing in cotton and soybean crops. Managed all aspects of operations, implementing best practices and providing human resources for sixteen employees. • Increased revenue by $21,000 in 8 months by updating land leases and optimizing revenue potential. Responsible for Sales and Operations. • Reduced labor costs by 23% in 16 months through job description updates and attrition management. • Implemented industry-leading best practices Digital technology to drive operational excellence. I am looking forward to making a career pivot to Digital marketing. Executive Technical Sales Specialist Prometheus Labs San Diego, CA | New Orleans, LAMarch 2014 – April 2020 A company of 375, revenues of $500 million. Specializes in developing and commercializing diagnostic testing and pharmaceutical products in Gastroenterology and Oncology. • Converted seven accounts in jeopardy to stable status from 2017 to 2019 by launching new products and taking ownership of customer issues, creating customer satisfaction. Established and nurtured long-term customer relationships, positioning the company as a trusted resource. • Enhanced Adoption of Prometheus Labs Testing Portfolio among Graduating Gastroenterology Fellows -) Achieved a consistent increase in utilization over six years with an average utilization rate of 85%. • Lotronex Launch | added new writers and increased existing writers, resulting in a 24% increase in sales revenue in 8 months. Received Brand Award and won an iPad to increase the number of new Rx writers. Senior Sales Specialist Janssen Biotech, INC Raritan, NJ | New Orleans, LA July 2013 – February 2014 A subsidiary of Johnson & Johnson employs 1,700 with $71.3 billion in sales. Focuses on developing therapeutics in various areas, including immunology, oncology, neuroscience, infectious disease, and cardiovascular. • Successfully launched two new products, Olysio HVC (Simeprevir) treating Hepatitis C and Simponi UC (Golimumab) administered by subcutaneous injection for Ulcerative Colitis. • Gained new prescribers of Simeprevir, Physicians and Nurse Practitioners from 0 to 9 in 8 months by holding 8 Medical Education Programs. Resulting in 28 scripts • Added new (NP) Nurse Practitioners writers of Golimumab from 0 to 5 in 6 months resulting in 23 Rx by utilizing match program, local NP with Nationally known Thought Leader in Immunology. Senior Technical Sales Specialist Prometheus Labs Diego, CA | New Orleans, LA December 2003 –August 2013 A company specializing in diagnostic testing in Gastroenterology and Oncology. • Achieved unparalleled success in 2012 by surpassing quota with an exceptional performance of 135.93%. • Awarded Presidents Club in 2006, 2010, and 2011, as well as Numerous Quarterly Brand Awards, 2012 and 2010. • One of five to promoted to the newly developed Executive Technical Sales Specialist role and recognized on stage at the 2010 National Sales Meeting. EDUCATION Award of Completion in Digital Marketing Sciences: Louisiana State University; Baton Rouge, LA. August 2, 2024. Bachelor of Science (BS), Business Management Samford University; Birmingham, AL. Certifications Email Marketing, HubSpot 08/2024 Valid from July 2, 2024 – August 1, 2026, Certification code: c23e245779c84fd7991c8a46da026be0 Google Ads Search, Certification Issue June 18, 2024, Expires on June 18, 2025, Certificate ID:- Google Analytics, Certification Issue on June 24, 2024, Expires on June 24, 2025, Certificate ID:-