Arslan

Arslan Khan Islamabad, Islāmābād, Pakistan- - linkedin.com/in/arslankhan8 Summary Bridging the realms of content and technology excellence, I bring 15+ years of experience as a Master of Digital Marketing and Media Production. Proficient in SEO, social media strategies, AI, and innovative technologies, I seamlessly combine content creation and technical finesse to drive digital success. Throughout my collaborative journey, I've partnered with industry leaders like STAR MARKETING, AAJ TV, SAMAA TV, DUNYA TV, BOL TV, HUM TV, Pakistan Television Network (PTV), Pakistan International Airline (PIA), Mumtaz Group of Companies (MGC), real estate companies, renowned Political Parties, and the Government of Pakistan. These experiences have honed the art of crafting compelling narratives that resonate with diverse audiences. Let's harness the power of digital marketing and media production, connecting content and technology for impactful results. With over 15 years in the field, I'm ready to bring my expertise to elevate your projects. #DigitalMarketing #MediaProduction #ContentCreation #TechnologyExcellence Experience Manager Digital and Marketing MRealtors.PK Feb 2022 - Present (1 year 7 months) As the Head of Digital & Marketing, my key responsibilities include: 1. Developing and implementing a comprehensive digital marketing strategy that aligns with the overall business objectives of the organization. 2. Managing and overseeing all digital marketing channels including, but not limited to, website, social media, email marketing, and paid advertising. 3. Collaborating with cross-functional teams, including product, sales, and customer success, to ensure a cohesive and effective digital marketing approach. 4. Analyzing performance data to optimize digital marketing efforts and achieve business goals. 5. Managing a digital marketing budget and allocating resources effectively. 6. Staying up-to-date on industry trends and best practices to continuously improve our digital marketing efforts. 7. Leading and managing a digital marketing team and mentoring team members to develop their skills. 8. Creating and executing a content marketing strategy that aligns with the overall business objectives of the organization. 9. Collaborating with internal and external stakeholders to produce high-quality and engaging content across different platforms. 10. Measuring and reporting on the effectiveness of content marketing campaigns. 11. Implementing SEO strategies and tactics to improve the visibility of the organization's website and other digital channels. 12. Leading and managing the design team to ensure that all digital marketing materials are visually appealing and consistent with the organization's brand. Arslan Khan - page 1 13. Building and maintaining relationships with key partners and influencers to increase the organization's reach and reputation. 14. Managing and analyzing customer data to generate insights and inform decision-making. Digital Marketing Consultant Freelance Feb 2018 - Feb 2022 (4 years 1 month) Assess the company’s current digital marketing strategy to find new opportunities for the organization to interact with existing customers and acquire new ones. Improve SEO and social media, website, and email marketing by recommending and implementing changes. Establish and execute a content plan for the website and social media to enhance client engagement Organize content platforms, including blogs and landing pages. Introduce new keywords and evaluate and optimize the web pages to improve the Google ranking of the website. Producer HUM News Aug 2018 - Feb 2020 (1 year 7 months) Responsibilities: 1. Develop a production plan and schedule for assigned projects. 2. Coordinate with Reporters and Editors for story development. 3. Apply visual storytelling skills to develop multimedia pieces. 4. Develop storyboards, scripts, and schematics based on project objectives. 5. Monitor and manage multimedia project activities from start to finish. 6. Identify and assign work to Videographers, Graphic Designers, and other production staff. 7. Identify shooting spots, reserve equipment, and make transportation arrangements. 8. Manage budget, production crew, and editorial decisions. 9. Ensure that project meets milestones, budgetary constraints, and editorial standards. 10. Analyze resource requirements and equipment needs for production. 11. Obtain approvals at every project phase for smooth and continuous production operations. 12. Stay updated with the latest media technique, web trends, and production technologies. Content Producer DUNYA NEWS Aug 2015 - Jul 2018 (3 years) Social Media Manager & Content Producer Freelance May 2013 - Feb 2018 (4 years 10 months) Responsibilities: Arslan Khan - page 2 1. Develop social media strategy and set goals to increase brand awareness and increase engagement. 2. Manage all social media channels such as Facebook, Twitter, Pinterest, Reddit and Instagram etc. 3. Plan content and manage multiple social media channels. 4. Develop and manage competitions and campaigns that promote organization and brand. 5. Create engaging multimedia content for all social media platforms. 6. Manage and facilitate social media communities by responding to social media posts and developing discussions. 7. Monitor and report on performance on social media platforms. 8. Manage junior staff such as a social media executive or assistant. 9. Educate and train other staff on the use of social media and promote its use within the company (inhouse roles). News Producer BOL Network Jun 2015 - Aug 2015 (3 months) Package Producer, special assignments, special reports & Video Production. News Producer SAMAA TV Aug 2013 - 2015 (2 years) Manage PCR (Primary Control Room), Execute News Bulletins, Breaking News, Special Transmissions & Programs. Head Of Post Production SAMAA TV Feb 2012 - Aug 2013 (1 year 7 months) Head of Department, Creating and Manage Teams, Assign Tasks, Create Reports, Work Evaluation. Senior Video Editor SAMAA TV Aug 2010 - Feb 2012 (1 year 7 months) Team management & Video production (post) Video Editor Aaj TV Mar 2008 - Aug 2010 (2 years 6 months) Edit Visual reports, special Reports, Programs. Online editing, Live Transmission of News Bulletins and Programs. Assistant Director / Video Editor Gold Bridge Media Jan 2007 - Feb 2008 (1 year 2 months) Assistant Director, Lineup Producer & Video editor. Arslan Khan - page 3 Education Virtual University of Pakistan Graduation, Mass Communication 2009 - 2013 Mass Communication Licenses & Certifications Diploma in Digital Media - Computer Collegiate Technical SEO - Semrush #-fcc26988 E Commerce Management - DigiSkills.pk 6HV2TARPQ Digital Marketing - DigiSkills.pk P2K5YKJPQ Search Engine Optimization - DigiSkills.pk QZ4MRKJPQ CompTIA A+ - CompTIA A+2006XXVI385 Microsoft Office Specialist Master Certification (MOS) - Pakistan Navy A/2KI/M/06 Fundamental of Digital Marketings - Google Google Technical Support Fundamentals - Coursera 5ULLA9SP72UK Pen Test Cyber Program - National Cyber Training Program Influencer Marketing - Industry Specialist - Meltwater- Digital Marketing - HubSpot Academy c91a9b964d3d457ab0820fb04d04d654 Arslan Khan - page 4 Social Media Marketing - HubSpot Academy d75453efea89469cadfdbb12be48283a LinkedIn Marketing Solutions Fundamentals - LinkedIn 38dznceya9g6 SEO Link Building - LinkedIn Abe_UgVqYxlA5GqcaSv6j4QZi6Yd SEO Videos - LinkedIn ATqeeerlRft19cenNyl9w50s6mbe Social Media Marketing Strategy:TikTok and Instagram Reel - LinkedIn AZdlVZ6_eWpjS5G2mY_VHmE1Oqn SEO: Keyword Strategy - LinkedIn Marketing Tools: SEO - LinkedIn Google Ads Essential Training - LinkedIn Digital Marketing Foundations - LinkedIn Social Media Marketing with Facebook and Twitter - LinkedIn Master Digital Marketing - LinkedIn Aa3tNdxppQMdmgnyiD3QJZj3MB5r Augmented Reality Marketing - LinkedIn Advanced Google Ads - LinkedIn Master Digital Marketing - LinkedIn Aa3tNdxppQMdmgnyiD3QJZj3MB5r Design Thinking: Data Intelligence - LinkedIn SEO Foundations - LinkedIn Arslan Khan - page 5 Social Media Marketing: ROI - LinkedIn Marketing on Facebook - LinkedIn Marketing on Twitter - LinkedIn Social Media Marketing: Managing Online Communities - LinkedIn Social Media Marketing: Strategy and Optimization - LinkedIn Skills Social Media Optimization (SMO) • Digital Media • Business Development • Online Marketing • Creative Marketing • New Business Development • Lead Generation • Paid Social Media • Pay Per Click (PPC) • Marketing Analytics Honors & Awards Report of the Month - Dunya New Dec 2015 Best Pacakge of the Month - Dunya News Feb 2016 Best Report/Package of the Month (Post) - Dunya News Mar 2016 Best Report of the Month (Post) - Dunya News Apr 2016 Arslan Khan - page 6