Arshmaan Ali Khuwaja

Arshmaan Ali Khuwaja Dubai, United Arab Emirates | Karachi, Sindh, Pakistan -linkedin.com/in/arshmaanalikhuwaja Summary With over 11 years of experience in Creative Designing, Website Designing, UX/UI Designing Strategy, Photography, Video Production & Digital Media Buying, I have established a strong track record in marketing various products ranging from FMCGs to Houseware. My expertise lies in developing impactful strategies to optimize return on investment (ROI) and ensure customer retention. I excel in crafting communication strategies that enhance brand recall and create a seamless customer lifecycle across all channels. I possess extensive knowledge in Website Management, E-Commerce Usability, and Online Retailing. As a certified photographer, I initiated the Karachi Photo Walk in 2011, introducing a unique concept in photography events. This event has been successfully organized four times. My approach to learning has been predominantly experiential, gaining practical knowledge through hands-on involvement. Additionally, I have collaborated with distinguished artists from the Pakistani media industry. Recognizing the value of time as a valuable resource, I believe in exploring one's passions and pursuing them actively. Through dedication and persistence, one can eventually achieve perfection. Experience Creative Director Steer Media Apr 2016 - Present (7 years 11 months) As a Co-Founder, my responsibilities includes strategists to create, plan and deliver an integrated strategic vision that includes everything from logos all the way down to media outreach campaigns for the brand. In the stated capacity, I deliver the following: - Making the client aware of other services and actions that may lead to greater success. - Monitoring the client’s budget, explaining costs, and negotiating new terms. - Plan digital Ads, increase sale through Google and Facebooks Ads. - Monitor and optimize ads for maximum ROI. - Providing progress reports to clients and upper management. - Developing communication strategies and content for brands on all digital platforms. - Developing campaigns for engagement and brand awareness on social media. - Prepare monthly reports on web traffic and ROI. - Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. - Collaborate with account executives to obtain knowledge of the clients’ requirements. - Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively. - Lead brainstorming/creative sessions to generate ideas. - Write and design unique and well-crafted copy that meet clients’ needs as well as our own. - Revise content and presentations, approve/reject ideas, provide feedback to the team. - Train and guide subordinates into accomplished professionals. - Monitor results of team efforts and propose actions for the future. Page 1 Creative Director Lahooti Jan 2016 - Present (8 years 2 months) Lahooti Melo is a festival to talk Music, Art, Poetry and Dance Founding Member Lahooti Apr 2013 - Present (10 years 11 months) The caravan of The Sketches gave a platform to hidden and known phenomenal talent. In doing so, it revitalized their music under Lahooti. Lahooti is a non-profit initiative that intends to revive and promote traditional musical instruments, which symbolize different provinces of Pakistan. This zesty tour is a gala where Boreendo, Surando, Sarangi, Narr and Cher produce seraphic instrumentals to live the joys of Pakistani folk music. Lahooti Live Sessions have recorded and released more than 50 musicians under their name. Most of them had no prior experience of recording in front of a camera. Mai Dhai, who is now a star in her own right post her stint on Coke Studio, had her first appearance on Lahooti Live Sessions in 2013. Talib Palari, Mohammad Hassan, Zulfiqar Fakir, Arieb Azhar, Juman Latif, Jai Raam Jogi, Abdullah Khan, Bell, Katalin Burns, Marry Mc Bride and Kentucky Winders are just some of the prominent names that have been part of Lahooti in the past. MTV Indies, a popular Indian channel, has started airing Lahooti Live Sessions giving it a due recognition on international level. Lahooti Music Ashram is an attempt to remove hindrances from society that halt the process of creating a tolerant society. It contributes towards this objective, which is a rather vast objective, by creating a space that is not only limited to music, poetry and art, but also encourages community engagement, development in arts and culture, and spreads a democratic and literary discourse. Winter Lores is an extension of Lahooti Live Sessions, as it is an event in which various stories are heard. These are stories regarding music, poetry, and much more, but most importantly, Winter Lores aim towards celebrating Earth and our connection with it. Indeed, there are various stories associated with this land that are worth sharing. Creative Director Lahooti Live Sessions May 2013 - Present (10 years 10 months) Responsible for all the creative side. From designing logo to shooting videos, I have done it all. Currently responsible for -Social Media -Graphic Designing -Designed and Managing Website -Shooting Live Music Videos. Media Manager Sep 2014 - Present (9 years 6 months) -Social Media Management, Responsible for managing social profiles including Facebook, Twitter, Instagram, Soundcloud, Vimeo. -Website management. -Graphic designing, Timeline covers, posters. -Photography -Video production! Page 2 Creative Director / Cinematographer / Director The Sketches Apr 2013 - Present (10 years 11 months) -Cinematography -Direction -Graphic Design -Web Design & Management Creator, Organizer Karachi Photo Walk Mar 2011 - Present (13 years) -Organizer Director Purple Canvas Studios Pakistan Apr 2014 - Apr 2016 (2 years 1 month) -Photography -Graphic Design -Web Design -Video Production Creative Head Jan 2014 - May 2014 (5 months) Education Aga Khan Higher Secondary School, Karachi Intermediate, Pre-Engineering 2009 - 2011 St.Lawrence's Boys' School Matriculation 1998 - 2009 Licenses & Certifications Google Digital Garage - Google 4A6 P6C SC9 Shopping ads Certification Issued Jul 2022 - Expires Jul 2023 Google Ads Display Certification Issued Aug 2022 - Expires Aug 2023 Page 3 Advertising on LinkedIn - LinkedIn LinkedIn Marketing Solutions Fundamentals - LinkedIn Issued Sep 2022 - Expires Sep 2024 cox6q8o6deu5 Introduction to Social Media Marketing - Meta HZPL8H7PRWPC Foundations of Digital Marketing and E-commerce - Google SJEEFL59YK53 Social Media Management - Meta AQZ4SB67RM4U Attract and Engage Customers with Digital Marketing - Google MM2KN8WECNUZ From Likes to Leads: Interact with Customers Online - Google T4PM9RLKTRA2 Fundamentals of Social Media Advertising - Meta DLEZ23SU6PJ5 Advertising with Meta - Meta ELEJYY7EZ96Y Think Outside the Inbox: Email Marketing - Google H8G2G7PQ9DFW Skills Facebook Ads • Adobe Illustrator • Adobe Creative Suite • Web Development • Team Leadership • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Google Analytics • Team Building • Leadership Page 4