Arsalan Karim

I’m Arsalan Karim, a Digital Marketing & Paid Ads Specialist with 5+ years of professional experience (2020 – Present) in creating and managing high-ROI advertising campaigns.

Since January 2020, I have worked full-time with https://standardizedaccounting.com/ as a Senior Digital Marketing Specialist, where I plan, execute, and optimize multi-channel campaigns for both in-house projects and client accounts.

Senior Digital Marketing Specialist – Standardized Accounting Services International (Jan 2020 – Present)

• LinkedIn Ads Management – Create and refine audiences, set up Insight Tag and conversion tracking, manage bids and budgets, and continuously optimize to hit lead-generation goals.
• Meta (Facebook/Instagram) Ads – Plan, launch, and scale data-driven campaigns; perform A/B tests on creatives and copy; and maintain a positive ROI.
• Google Ads (Search & Display) – Complete campaign setup, keyword research, competitor analysis, and ongoing bid/quality-score optimization.
• Analytics & Reporting – Provide weekly detailed performance reports, interpret data trends, and recommend actionable improvements.
• Creative Direction – Write ad copy, collaborate on visuals, and maintain consistent brand messaging across platforms.

• Meta (Facebook/Instagram) Ads Strategy & Management
• Google Ads (PPC, Display, Remarketing)
• LinkedIn Ads & B2B Lead Generation
• Conversion Tracking & GA4 Analytics
• A/B Testing & Budget Optimization
• Campaign Reporting & Data Analysis
• Ad Copywriting & Creative Coordination

I blend analytical insight with creative execution to lower acquisition costs and scale revenue. My campaigns consistently deliver measurable growth, and I provide transparent reporting so clients can see every result.