Arqum Younus
Experienced Digital Marketer & trained Growth (Acq, Act & Ret from the
AARRR model), Brand & Comms, Community Marketing & SEO, Performance
Marketing, Email Marketing, Corporate Comms. Strong marketing professional
with an interest in Automation, AI, AR, Cybersecurity, and IT
EXPERIENCE
PNC Solutions, — Marketing Manager
Jun 2022 - Present
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Set long-term and short-term monthly goals, and coordinate
discussions with all stakeholders.
Drive retention channel strategy and analytics, with a major focus
on CRM optimization.
Build growth strategies throughout the user funnel: Acquisition,
Activation, Retention, Referral, and execute these strategies to
unlock growth with the help of data analysis
Create an onboarding journey for Web & App.
Take ownership of entire email campaigns (unpaid signups, trial
to paid, 30 days retention period).
Copy writing emails & Push notifications for product marketing.
Ideate & design a new landing page (Templates).
Taking ownership of UI/UX experiments of the website.
Design brand, marketing, and product strategy to increase brand
reach, downloads, and improved sales
Review, analyze and interpret KPIs into actionable insight
Implement and maintain a customer loyalty program
Advise on content creation and online distribution strategy
Making decisions about the cost of branding and analyzing trends
in customer spending
Looking after the budget of the team and making sure the budget
spend is delivering a return on investment.
Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate
Gather customer and market insights to inform outreach
strategies, increase customer conversions, and generate more
qualified leads
Monitor market intelligence and keep track on competitor
movement and market situation
Sir Syed Road
Karachi, PK 75400
--www.linkedin.com/in/arqumyounus-/
SKILLS
Communication
Team work
Problem Solving
Time Management
Critical Thinking
Decision Making
Leadership
Persuasion
Openness to criticism
Adaptability
Conflict Management
Stress Management
CERTIFICATES
Product Led Growth Program.
Google Digital Guru.
Mobile App Marketing.
Applied Neuromarketing.
Brand Building for Small
Business & Consultant.
Salsoft Technologies Pvt. Ltd. — Brand Manager
Google Campaign Manager.
Mar 2021 - Jun 2021
Google Analytics.
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Creating new or Revamping old brands to achieve the DO of the
users and firm both.
Identify and implement tools for monitoring purposes to gain
insight for growth and optimizing the product.
Creating cohorts of the users that are using the product to
improve retention rate.
Creating road maps for AB testing and experimentation of the
product.
Plan and execute all digital marketing, including marketing
LANGUAGES
English, Urdu
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database, email, social media, seo/sem, and display advertising
campaigns.
Identify trends and insights, and optimize spend and
performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create pages and optimize user
experience.
Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate
Gather customer and market insights to inform outreach
strategies, increase customer conversions, and generate more
qualified leads
Manage expenditures and keep marketing budget in check
Monitor market intelligence and keep track on competitor
movement and market situation
Gaditek, PureVPN — Growth Product Marketer
Apr 2017 - Dec 2021
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Set weekly long-term and short-term monthly goals, and
coordinate discussions with all stakeholders.
Create institutionalized, systemic, and long-term retention
strategies.
Drive retention channel strategy and analytics, with a major focus
on CRM optimization.
Build growth strategies throughout the user funnel: Acquisition,
Activation, Retention, Referral, and execute these strategies to
unlock growth with the help of data analysis
Create an onboarding journey for Web & App.
Take ownership of entire email campaigns (unpaid signups, trial
to paid, 30 days retention period).
Copy writing emails & Push notifications for product marketing.
Ideate & design a new landing page (Templates).
Taking ownership of UI/UX experiments of the website.
Identify problem discovery/growth opportunities and take
corrective measures.
Creating tasks of product marketing under an agile model.
Lead communication strategy for all digital campaigns
Optimize website and apps with iterative improvements for
macro and micro conversions
Design brand, marketing, and product strategy to increase brand
reach, downloads, and improved sales
Review, analyze and interpret KPIs into actionable insight
Implement and maintain a customer loyalty program
Advise on content creation and online distribution strategy
Overlook Influencer outreach strategy
Creation of sprints for branding, social, and front-end teams
Making decisions about the cost of branding and analyzing trends
in customer spending
Looking after the budget of the team and making sure the budget
spend is delivering a return on investment.
AlZohaib Textile — Sr. Marketing Executive
Jan 2014 - Mar 2017
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Responsible for having a deep eye view on market dynamics
which effect the strategy.
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Researching lifestyle and design trends that will inform the visual
merchandising strategy.
Creating and implementing a visual merchandising strategy for
the exhibition.
Finalizing designs and creating detailed floor plans for display
areas.
Research on what type of marketing strategies works in (United
States, Canada, Middle East, United Kingdom, Australia, France,
Germany).
Conceptualizing and executing creative print design ideas,
including visuals for packaging and trade marketing.
Presenting ideas, concepts and design solutions to various
stakeholders and incorporating feedback into your final design.
Stay up to date with consumer and market trends for packaging
materials.
Managing business accounts as a key account manager.
Reaching customers through e-mails and calls.
Reviewing clients' feedback and implementing necessary
changes.
Remaining in tune with trends in consumption to ensure that our
offerings remain relevant.
EDUCATION
IoBM, Karachi — MBA
2016 - 2019
Bahria University, Karachi — BBA
2009 - 2013