Arqum Younus

Arqum Younus Experienced Digital Marketer & trained Growth (Acq, Act & Ret from the AARRR model), Brand & Comms, Community Marketing & SEO, Performance Marketing, Email Marketing, Corporate Comms. Strong marketing professional with an interest in Automation, AI, AR, Cybersecurity, and IT EXPERIENCE PNC Solutions, — Marketing Manager Jun 2022 - Present ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Set long-term and short-term monthly goals, and coordinate discussions with all stakeholders. Drive retention channel strategy and analytics, with a major focus on CRM optimization. Build growth strategies throughout the user funnel: Acquisition, Activation, Retention, Referral, and execute these strategies to unlock growth with the help of data analysis Create an onboarding journey for Web & App. Take ownership of entire email campaigns (unpaid signups, trial to paid, 30 days retention period). Copy writing emails & Push notifications for product marketing. Ideate & design a new landing page (Templates). Taking ownership of UI/UX experiments of the website. Design brand, marketing, and product strategy to increase brand reach, downloads, and improved sales Review, analyze and interpret KPIs into actionable insight Implement and maintain a customer loyalty program Advise on content creation and online distribution strategy Making decisions about the cost of branding and analyzing trends in customer spending Looking after the budget of the team and making sure the budget spend is delivering a return on investment. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Monitor market intelligence and keep track on competitor movement and market situation Sir Syed Road Karachi, PK 75400 --www.linkedin.com/in/arqumyounus-/ SKILLS Communication ​Team work ​Problem Solving ​Time Management ​Critical Thinking ​Decision Making Leadership ​Persuasion ​Openness to criticism ​Adaptability ​Conflict Management ​Stress Management CERTIFICATES Product Led Growth Program. Google Digital Guru. Mobile App Marketing. Applied Neuromarketing. Brand Building for Small Business & Consultant. Salsoft Technologies Pvt. Ltd. — Brand Manager Google Campaign Manager. Mar 2021 - Jun 2021 Google Analytics. ● ● ● ● ● Creating new or Revamping old brands to achieve the DO of the users and firm both. Identify and implement tools for monitoring purposes to gain insight for growth and optimizing the product. Creating cohorts of the users that are using the product to improve retention rate. Creating road maps for AB testing and experimentation of the product. Plan and execute all digital marketing, including marketing LANGUAGES English, Urdu ● ● ● ● ● ● ● ● ● ● database, email, social media, seo/sem, and display advertising campaigns. Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Manage expenditures and keep marketing budget in check Monitor market intelligence and keep track on competitor movement and market situation Gaditek, PureVPN — Growth Product Marketer Apr 2017 - Dec 2021 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Set weekly long-term and short-term monthly goals, and coordinate discussions with all stakeholders. Create institutionalized, systemic, and long-term retention strategies. Drive retention channel strategy and analytics, with a major focus on CRM optimization. Build growth strategies throughout the user funnel: Acquisition, Activation, Retention, Referral, and execute these strategies to unlock growth with the help of data analysis Create an onboarding journey for Web & App. Take ownership of entire email campaigns (unpaid signups, trial to paid, 30 days retention period). Copy writing emails & Push notifications for product marketing. Ideate & design a new landing page (Templates). Taking ownership of UI/UX experiments of the website. Identify problem discovery/growth opportunities and take corrective measures. Creating tasks of product marketing under an agile model. Lead communication strategy for all digital campaigns Optimize website and apps with iterative improvements for macro and micro conversions Design brand, marketing, and product strategy to increase brand reach, downloads, and improved sales Review, analyze and interpret KPIs into actionable insight Implement and maintain a customer loyalty program Advise on content creation and online distribution strategy Overlook Influencer outreach strategy Creation of sprints for branding, social, and front-end teams Making decisions about the cost of branding and analyzing trends in customer spending Looking after the budget of the team and making sure the budget spend is delivering a return on investment. AlZohaib Textile — Sr. Marketing Executive Jan 2014 - Mar 2017 ● Responsible for having a deep eye view on market dynamics which effect the strategy. ● ● ● ● ● ● ● ● ● ● ● Researching lifestyle and design trends that will inform the visual merchandising strategy. Creating and implementing a visual merchandising strategy for the exhibition. Finalizing designs and creating detailed floor plans for display areas. Research on what type of marketing strategies works in (United States, Canada, Middle East, United Kingdom, Australia, France, Germany). Conceptualizing and executing creative print design ideas, including visuals for packaging and trade marketing. Presenting ideas, concepts and design solutions to various stakeholders and incorporating feedback into your final design. Stay up to date with consumer and market trends for packaging materials. Managing business accounts as a key account manager. Reaching customers through e-mails and calls. Reviewing clients' feedback and implementing necessary changes. Remaining in tune with trends in consumption to ensure that our offerings remain relevant. EDUCATION IoBM, Karachi — MBA 2016 - 2019 Bahria University, Karachi — BBA 2009 - 2013