Arpan Naithani

ARPAN NAITHANI COPYWRITER | CONTENT WRITER | EDITOR WHY ME? ARPAN NAITHANI A writer, poet, & singer-songwriter with over 5 years experience writing content & copy that converts leads into customers with artistic flair & a versatile writing style. An English Literature postgraduate & published author who channels his inner geek to thoroughly research the target niche & competition, and combine it with our client's values to churn out copy that resonates with our target audience, Over the last 2 years, my freelance wins include writing an ad with 35k+ views, boosting a business's sales by 30% in a quarter by optimizing their About Us & Home pages and increasing a resort's Instagram reach by 105.8% with my social media copy & their revenue by over 300% by writing their Booking.com listing. 28 years old New Delhi, India Copywriter | Content Writer | Editor WORK EXPERIENCE COPYWRITER | CONTENT WRITER | EDITOR MY PORTFOLIO Click Here PROFESSIONAL SKILLS Copywriting Content Writing Email Marketing Brand Strategy Content Marketing On-Page SEO Social Media Strategy Canva PERSONAL SKILLS Perfectionist Self-Motivated Fast-Learner Sociable Confident Communicator Team Player Fitness Oriented Meditative Freelance | May 2016- Present Working as a freelance copywriter for Thinking Folks, an Indian Marketing Agency, crafting Social Media Copy for Cosmetics brands- Lotus Botanicals & Soul Tree, with my ads generating over $10000 revenue in May, 2022. Working as a Content Creator & Copywriter for Forest Bliss Resort, a wellness retreat in Uttarakhand, India, increasing their Instagram reach by 105.8% in June 2022, & their revenue by over 300% by writing a conversion-optimized Booking.com listing. Maintain a Personal Development blog on Medium, earning heartfelt appreciation for helping people become self-motivated towards leading a healthier life. Volunteering as a Content Creator & Copywriter for the Instagram page of DaanUtsav, an NGO with members all over India. Wrote a feature story on Jataka Tales: A Series Of One-Act Plays, published in Hindustan Times, May 2022, helping drive the book's sales forward by 20%. Wrote a witty & engaging About Us Page & Home Page for GIPS Farm Fresh, helping them increase their sales by 30% in Q4, 2021. CONTENT WRITER & EDITOR Freelance/Contractual | Leverage Edu | Jan 2021- December 2021 Empowered over 70 clients to get accepted at prestigious universities overseas like Oxford, Cornell, TU Delft, and Schulich, negotiating steep deadlines leveraging my academic experience to proofread, polish, and copyedit their personal statements, academic essays, and other documents. COPYWRITER CONTACT P: - E:-W: www.arpannaithani.com Full-Time | Performer's Consortium | May 2017- Nov 2019 Created specialized campaigns for our Marketing vertical, writing Social Media Copy & Email Copy for brands like Proost69, Elton John Foundation &, Laiqa helping increase their reach & engagement. EDUCATION SOCIAL MASTER OF ARTS, ENGLISH LITERATURE https://www.linkedin.com/in/arpannaithani-84aa8a35 DELHI UNIVERSITY | 2014 - 2016 FIRST DIVISION COURSES & CERTIFICATIONS COPYWRITING COURSE: THE LAUNCH FILES, ALEX CATTONI Alex Cattoni | Jan 2021 EMAIL MARKETING Hubspot, Apr 2022 SEO Hubspot, Oct 2021