Aron Statler

Aron Statler https://www.upwork.com/fl/aronstatler (References/Reviews/Certifications/Portfolio Items) https://www.linkedin.com/in/aron-statler-0966b3176/ APPLYING FOR REMOTE POSITION Summary My name is Aron and I am an expert in Social Media Marketing & Search Engine Marketing. I excel in AdWords, Facebook/Instagram, Bing Search, and many other advertising platforms. I have worked with many other businesses, and my work does not go unnoticed. Being respectful and attentive is an important trait I have, and I excel in the PPC/SEM concept (where to start and how to move forward). My knowledge of digital marketing, split-testing, and ad-creation is extensive from years of experience. Skills - InfusionSoft (Keap) – GetResponse – MailChimp - Zapier - WordPress – Wix – Shopify – Squarespace - PPC – Facebook – Instagram – AdWords – Bing – YouTube – LinkedIn – Google Tag Manager - SEO – Yoast – SEMrush – BrightLocal - AdEspresso - Google Analytics - HootSuite – FB Business Manager – FreshDesk – BrightLocal - Later Typing Speed: 100+ WPM Employment History Velocity AC (HVAC) & Solar Max (2021) PPC (Pay-Per-Click) Manager Google AdWords – Google Tag Manager – Google Analytics Velocity AC is an HVAC business serving various counties in Florida. Solar Max is a solar panel installation/maintenance business serving the same counties. I was brought on initially by the CEO to audit, manage, and scale both AdWords accounts. When I began Velocity AC, the account had $1.6M in historical data for me to audit: Beginning the audit: Finishing the audit: As you can see, Velocity was spending a tremendous amount of money with barely the number of results they could have obtained. When I first saw this account, I was truly in shock – and I explained to the CEO who brought me on how insane it was to see an account like this. After months of tireless auditing, split-testing, and optimization I was able to bring the CPA down to $50-$100 per qualified lead which is quite reasonable for HVAC. On average, I was able to obtain phone calls for $30 each. Solar Max was a bit different, but still needed a lot of work. When I first began on the account, the historical data was around $110k total. Here’s the metrics when I began the audit: And finishing the audit: I was able to lower the cost/conv by 4x towards the end of the initial audit, split testing, and optimization process. The account took a lot of work, but overall, the client is happy to see the wasted ad-spend almost completely gone. IVMedics (2021) PPC (Pay-Per-Click) Google AdWords – Facebook Ads IV Medics is a mobile IV Therapy clinic that focuses on rehydrating and detoxing the patient’s body with a mobile IV unit. When I initially began on the account, they were spending an insane amount of money on AdWords and FB with really no results from an extremely high CPA: As you can see, with $40,000 spent on 1 campaign throughout a 15-day timeframe they received 1 booked appointment- I was astounded. I began the audit/optimization process on the account of their $600k historical ad-spend immediately. After 6 days of auditing and optimizing the account, I was able to obtain 32 booked appointments at a total cost of $7k (not including phone calls, emails, or texts onsite) through AdWords: I would definitely say this is a job well done minimizing the wasted ad-spend by almost 5x. As for FB, this was a different beast of its own. Before I hopped on, they were spending around $30-$40k/mo trying to obtain purchases at an average CPA of around $250-$500. After the same amount of time on the FB account (6 days) I was able to cut this CPA in half: TRTNation (2020) PPC (Pay-Per-Click) & SEO Manager Google AdWords – Facebook Ads – SEO TRTNation is an online clinic for Testosterone Replacement Therapy. I was onboarded mid-2020 to perform SEO and fix up their FB campaigns currently running that were obtaining enrollments at a high CPA. Before I began on the account, they were receiving conversions at around $25-$50. After months of split-testing and scaling, I was able to minimize the CPA to a median of $6.90/conv. When I began on their SEO, they had very little presence in the space of organic search. After half a year+ of optimizing their meta data, structured snippets, image alt-tags, GMB, and citations mixed with their digital presence already being received on FB – I was able to make extremely strong progress with their Search Engine Optimization. DrChrono (2020) PPC (Pay-Per-Click) Manager Google AdWords – Google Tag Manager DrChrono is a medical billing SaaS enterprise with a main goal of obtaining private practice doctors through demo submission, etc. The 7-figure AdWords account was handed off to me in early 2020, and it was a very exciting account. Considering the amount of ad-spend/historical data on the account, there was so much information for me to scale the account from. During Q4 of December (1 month before I was onboarded) there was a total of $90,176 of ad-spend with 959 conversions at a CPA of $94.03: After I was onboarded and began optimization during the month of January, the CPA decreased by almost 75%. With over $25,000 of ad-spend, there were 917 conversions at a CPA of $27.68: Missional Marketing (2020) PPC (Pay-Per-Click) Manager & Local SEO Specialist Local SEO – Google AdWords – Google Grants - Google Tag Manager - CRO Missional Marketing is a Christian marketing agency that specializes in SEO, PPC, and website development for Churches. What I worked in specifically is optimizing Local SEO for these churches and managing nonprofit Google Grant accounts on AdWords. Google Grants require CTR to be higher than 5%, ad-groups to be at least 2, and budget to be $329/day in order to qualify. For Local SEO, I worked in optimizing GMB, structured data, citations, and reporting. In total, I was managing 65 accounts on a monthly basis Portal Power (2019) PPC (Pay-Per-Click) Manager Facebook Marketing – Instagram Marketing – Lead Generation – Pay Per Click – Audience Manager For Portal Power, I ran lead generation campaigns for this start-up resulting in a 0.5 CPA (5000 leads at $2000 ad-spend). Many of the leads were generated natively from the campaign engagement. The Kickstarter was 50% funded within the first hour: Flipping Fifty (2019) Administrative Consultant Client Retention – FreshDesk – WordPress – Social Media Management - InfusionSoft (B2C) Flipping Fifty is a fitness website that promotes courses to Women 50+. I worked specifically in client retention, support, social media management, and email hygiene (InfusionSoft). I would help troubleshoot user’s problems with course access, orders, and any other questions they might have. The FourHundred Magazine (2018) Administrative Consultant Email Marketing (B2C; InfusionSoft) - Lead Generation/Client Retention - Copywriter/WP Articles - SEO Social Media Management The FourHundred Magazine is a website pertaining to the niche of Million-Dollar Real Estate. My job was to work on creating blog articles, social media posts, generating leads (realtors), and SEO on-site. I’ve added links to some of the Social Media accounts I’ve managed for this employer belowhttps://www.instagram.com/luxuryrealtors/?hl=en https://www.instagram.com/luxury_homes/?hl=en Hathart (2018) Social Media Management/SEO Optimization/Website Development Hathart is a website that pertains to the niche of art, videography, and theatre. My job was to optimize search engine capability throughout entire site, develop the site thoroughly, update social media with (Trending) content, and grow an organic following for multiple social media platforms through content marketing (i.e Twitter, Instagram, & Facebook). Requisite PM -) Digital Strategist This was one of the first jobs I ever obtained for digital marketing. Requisite PM is an all natural sleepenhancer that is used to increase REM sleep to wake up more energized. My job was to Increase sales through Amazon, optimize digital presence (SEO), scale Facebook/IG campaign, and send out reporting weekly.