Arnold Roa Balili
Freelance Virtual Assistant / Digital Marketing Specialist
Helping Business Owners And Marketing Agencies Grow By Managing Profitable Campaigns On Facebook
And Google.
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Skype :-
Cebu City, Philippines
maxwellcarscebu.com/case-study/
linkedin.com/in/arnoldmonk
WORK EXPERIENCE
SKILLS
Digital Marketing Consultant
Freelance
Facebook Ads
2020 - Present,
Cebu City, Philippines
[Local Biz] Rent a Car Service and Real Estate Brokerage Service
Messenger Marketing
Achievements/Tasks
Photo Editing
Helped a new and local rent a car service establish their
presence online from scratch using SEO for quality traffic
and creating a Simple Wordpress Website for Lead
Generation.
[Result] Rent a Car Website Now consistent on Page 1 of
Google Search for targeted keywords. Company receives a
steady list of quality, organic leads gathered from Website's
Contact Form.
Partnered with a local real estate broker to run and manage
profitable campaigns promoting real estate properties.
[Result] Broker was able to close 10+ units of condominium
property and much more in less than a year on a tight
budget. We have gathered a healthy list of Warm prospects
for future retargeting and nurturing.
Project Manager / Virtual Assistant
Aciid Pvt Lte
01/2017 - 02/2020,
Affiliate Marketing / Web Publishing Company
Virtual Assistance
Wordpress
Sales Funnels
Lead Generation
Video Editing
Project Management
Chat bots
Manychat
PERSONAL PROJECTS
Cebuhomedeals.com (2020 - Present)
Created a Wordpress website to showcase a local real estate
agency's listing + Installed FB Pixel for future retargetting.
Generated traffic via Facebook Ads using different campaign
objectives (Messenger Objective being the most effective for this
type of campaign).
Qualified Leads Via Bot Automation (Manychat) - No Boosting!
More on this journey as I documented one closed deal in this case
study: https://maxwellcarscebu.com/case-study/fb-ads-bot-forrental-property/
Singapore
Maxwellcarscebu.com (2019 - Present)
Achievements/Tasks
Managed a team of Virtual Assistants to deliver various
client requirements.
Created and managed a Systematized Process to streamline
operational requirements such as content research, buying
domains/hosting, launching wordpress landers, performance
tracking (Voluum) to optimizing campaigns.
Allocated resources of the remote team with the main
objective to not just save cost for the company, but to help
increase revenue as well.
Managed and Optimized Google Ads Campaigns promoting
CPA affiliate offers.
[Result] Company was able to scale the project and make
profit. We were able to grow the team From me as a solo VA
to 6 VAs at it's peak.
Consulting Analyst
Lexmark International
2015 - 2016,
Landing Pages
Google Ads
Cebu City, Philippines
Achievements/Tasks
I bring Lexmark's expertise to our client's current printer
fleet and help them design and deliver practical solutions
that will improve productivity and cut cost across their
output environment.
Created a Wordpress website showcasing the Local Rent a Car
services + Installed FB Pixel for future retargetting campaigns.
Generated traffic from SEO and optimized content for low
competition but decent search volume keywords for the business.
Made the homepage converting by adding testimonials, benefits
and creating a CTA button above the fold that directs to an order
form. (+ Lots of CTA buttons in home page)
More on this journey as I documented this lead gen case study:
https://maxwellcarscebu.com/case-study/local-business-lead-gen/
SQstoreph.com (2018 - 2019)
Now Defunct Local (PH) Ecommerce Site using Shopify platform
Created Shopify website to showcase items for sale online catered
for PH market only
Created Ad creatives, Ad copy, and launched FB ad campaigns
(mostly PPE and Conversion objective) to drive sales for the
company.
Created Ideal Custom Audiences in Facebook Ads manager platform
to serve ads to only the most interested users, to save cost and
increase ROAS (Return of Ad Spent)
LANGUAGES
English
Full Professional Proficiency
