Arnold Lezada

My role involves a multifaceted approach to managing and optimizing marketing campaigns, encompassing several key responsibilities. Initially, the process begins with searching for relevant and engaging content that can be leveraged in various marketing efforts. This involves staying abreast of the latest trends and identifying content that resonates with the target audience. Once the content is curated, the next step is launching campaigns. This includes creating, planning, and executing marketing strategies across multiple platforms to ensure a broad and impactful reach.

As campaigns go live, the focus shifts to scaling active campaigns, ensuring they gain momentum and reach their full potential. This involves closely monitoring the performance of each campaign, making necessary adjustments, and employing strategies to enhance their effectiveness and reach. A critical part of this process is the meticulous monitoring of spend and revenue to ensure campaigns are cost-effective and delivering a strong return on investment. Regular analysis and reporting help in understanding the financial aspects and performance metrics of the campaigns.

Furthermore, deriving new methods for winning campaigns is an ongoing task. This involves analyzing past campaigns, identifying what worked well, and applying those insights to develop innovative strategies for future campaigns. The goal is to continually refine and improve campaign approaches to achieve better results.

In addition to these core responsibilities, the role also includes specific duties as a virtual assistant with a focus on sound sourcing. This involves gathering analytics from platforms like Instagram, TikTok, and Twitter to understand the performance and engagement of content. Capturing screenshots of all posts within specific campaigns is essential for documentation and analysis purposes. Creating Canva presentations for campaign recaps is another key duty, providing a visual summary of the campaign's performance and insights.

Sound sourcing is another vital aspect, which entails discovering new music and sounds on TikTok that can be integrated into campaigns. This requires a keen ear for trends and an understanding of what sounds are gaining popularity. Finding new creators for potential collaboration is also crucial, both for ongoing and upcoming campaigns. This involves identifying influencers and content creators who align with the brand's values and can effectively promote the campaign.

Finally, the role involves sending emails to prospective creators, initiating communication, and fostering relationships that can lead to fruitful collaborations. Overall, the position demands a combination of creative, analytical, and communication skills to ensure successful and impactful marketing campaigns.