Arnold Arbuis

 SUMMARY Highly accomplished and results-driven Digital Paid Media Manager with a proven track record of developing and executing successful multi-channel paid media campaigns. Expertise in driving strategic initiatives across major digital platforms (Google Ads, Meta Ads, LinkedIn, etc.), optimizing performance, and leading high-impact media teams. Adept at leveraging data analytics, AI-powered tools, and innovative strategies to exceed client goals and maximize ROI. Passionate about staying at the forefront of digital marketing trends and technologies. CORE COMPETENCIES Campaign Strategy & Execution: Multi-channel campaign development, audience segmentation, targeting, messaging, budgeting, and optimization. Performance Optimization: A/B testing, data analysis, and continuous improvement of campaign performance to exceed KPIs. Budget Management & Forecasting: Strategic allocation, monitoring, and optimization of budgets to maximize ROI and achieve client objectives. Data Analysis & Reporting: Advanced analytics, performance tracking, actionable insights, and data-driven recommendations. Platform Expertise: In-depth knowledge of Google Ads, Meta Ads, YouTube, LinkedIn, and other digital advertising platforms. Client Relationship Management: Building strong client relationships, proactive communication, and providing strategic guidance. Team Leadership: Mentoring, guiding, and leading high-performing paid media teams. AI-Driven Innovation: Leveraging AI and automation to enhance campaign performance and efficiency. Cross-Functional Collaboration: Working effectively with creative, data, and other teams to ensure unified strategy and execution. EMPLOYMENT HISTORY Growth and Performance Marketing Manager | GeniusGroup.AI Remote | September 2021 to December 2024 Main Role Campaign Management: Developed and executed comprehensive performance marketing campaigns across paid search (PPC), social media advertising, display advertising, and email marketing. Managed campaign budgets effectively to maximize return on ad spend (ROAS) and achieve lead generation and sales goals. Continuously optimized campaigns based on data insights to improve performance, conversion rates, and user acquisition costs. Implemented A/B testing to identify the most effective ad creatives, landing pages, and targeting strategies. Data Analysis and Reporting: Created and maintained comprehensive marketing dashboards to track campaign performance across all channels. Analyzed campaign data to identify trends, opportunities for improvement, and areas requiring optimization. Generated regular reports for stakeholders, providing insights on campaign performance, key metrics, and recommendations for future strategies. Technical Expertise: Demonstrated strong working knowledge of marketing automation tools, analytics platforms (e.g., Google Analytics), and marketing measurement frameworks (e.g., Google Looker Studio). Stayed up-to-date on the latest digital marketing trends, technologies, and best practices. Digital Media Specialist | TBWA/ Zeenah Muscat, Oman | June 2017 to Present Digital Media Strategy & Planning: Developed and executed digital media strategies and plans aligned with client business goals. Identified new opportunities and generated innovative ideas to promote brands, products, or services. Conducted in-depth assessments of digital media options and provided detailed recommendations for communication solutions. Recommended and implemented creative media initiatives to enhance strategy depth and impact. Paid Media Campaign Management: Setup and execution of performance campaigns across SEM, Social, and Display/Programmatic platforms for various clients. Managed campaign budget spends, updated strategy, and troubleshooted issues to achieve KPI targets. Analyzed campaign performance, identified opportunity gaps, and recommended changes in spend levels. Provided strategic leadership and management of Social and Digital (Programmatic, Search, Display, Discovery, and Video) campaigns. Developed and executed strategies for new opportunities, campaign structuring, targeting, and display network optimization. Client Relationship & Reporting: Generated and disseminated reporting to ensure team awareness of advertising performance trends. Delivered on agency and client KPIs and consistently exceeded expectations. Managed and maintained relationships with internal teams/CS to communicate campaign performance/progress. Implementation & Optimization: Implemented media plans across Social and Digital self-serve platforms. Managed the day-to-day implementation process and ensured timely delivery of reporting. Provided post-campaign reporting that quantified the value of the media strategy. Industry Experience: Experience across various industries, including Automotive, Retail, Tourism, Banking, FMCG, and Telecommunication. Tools & Technologies: Proficient in Google Data Studio, Google Analytics, Google Ads Reporting Tool, Google Trends, Keyword and Display Planner, Facebook Analytics, Facebook Pixel, Facebook Ad Manager, Social Bakers, Adobe Suites, and Microsoft Office Suite. Digital Marketing Strategist | Oman Concept Muscat, Oman | October 2013 to June 2017 Developed, managed, and designed layouts of communication materials. Led ongoing management of digital touchpoints, including websites and social networking pages. Led digital initiatives and culture in the company to encourage employee engagement. Owned and maintained site analytics, metrics, and campaign reporting. Managed digital initiatives for brands including Omanphone, Freshberry, Al Makan Cafe, Chili House, Burger King, Sub Way, Easy Life, Zohoor Al Reef, Fashion World, and Carrera Clothing. SEO Specialist | Remote Staff UK Philippines | April 2012 - July 2013 Coordinated, supported, and executed campaigns through various online marketing channels to drive lead generation. Executed email marketing, search engine marketing, and social media campaigns. Worked as B2B coordinator between alibaba.com suppliers and Oman local buyers/companies. Online Marketing Specialist | E-Marketing Co.LLC Muscat, Oman | April 2011 - September 2011 Coordinate, support and execute campaigns through various online marketing channels to drive lead generation in support of company goals. Executed email marketing, search engine marketing and social media campaigns. Worked as B2B coordinator between alibaba.com suppliers and Oman local buyers/companies for various products and services for potential partnership tie-ups. Associate Art Director | Chess Communication Muscat, Oman | November 2010 - September 2011 Assisted in planning and executing art, design, and other visual elements in various media. Multimedia Director | Lamar Media Works (Shanfari Advertising Company) Muscat, Oman | June 2009 - September 2010 Executed advertising and marketing materials to promote products on websites, flash banners, email campaigns, and social media. Met with clients to establish expectations and requirements. Advised clients on technical possibilities, scope of work, timelines, and costs. Created design ideas using computer-based design packages (Adobe). Authored files into a single program. Produced finished design work and presented final designs to clients. Clients included Maserati, Ferrari, Lamborghini, Dodge, and Jeep. EDUCATIONAL BACKGROUND MOBILE MARKETING SPECIALIST TRACKOct. 15 – Nov. 28, 2015 Int’l Institute for Digital Marketing/Mobile Marketing Association Makati City, Philippines BS DIGITAL ILLUSTRATION AND ANIMATION2002 – 2004 Ateneo de Naga University Naga City Philippines SOCIAL ENTREPRENUERSHIP2001 Asian Institute of Management Makati City, Philippines BS BUSINESS ADMINISTRATION (MANAGEMENT)1995 - 1999 Ateneo de Naga University Naga City, Philippines CERTIFICATIONS Google Mobile Advertising Certification Google Analytics Certification Google AdWords Certification PERSONAL INFORMATION Birthday Date:23 December 1976 Nationality Filipino: Filipino Visa Status: Residency Visa Residency Country: Muscat, Oman Marital Status:Married Number of Dependents:2