Arman Khan

As a Digital Marketing Specialist, my main role is to create and implement online marketing strategies that help promote a company’s products, services, or brand. My goal is to reach the right audience through digital channels, increase engagement, and drive measurable business outcomes.

I start by understanding the company’s goals and target audience. Based on that, I develop a comprehensive digital marketing strategy tailored to those objectives—whether it's boosting brand awareness, generating leads, retaining customers, or increasing online sales.

I optimize website content, structure, and metadata to improve visibility on search engines like Google. I regularly conduct keyword research, create SEO-friendly content, and use tools like Google Search Console or SEMrush to monitor performance.

I manage paid advertising campaigns on platforms like Google Ads and social media. I write compelling ad copy, select the right keywords, set bidding strategies, and continuously analyze and adjust campaigns to improve ROI.

I plan and produce engaging content—such as blog posts, videos, and infographics—that provides value to the audience and supports overall marketing goals. I ensure all content follows SEO best practices and aligns with the brand’s tone and message.

I handle the company's social media presence across platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). I create and schedule posts, interact with followers, and run ad campaigns to grow the brand’s online community.

I design and execute email campaigns for promotions, newsletters, and customer follow-ups. I segment email lists, A/B test subject lines and content, and monitor open and click-through rates to improve performance.

Using tools like Google Analytics and Data Studio, I track website traffic, conversion rates, and other key metrics. I prepare reports and use the insights to refine strategies and optimize results.

I keep an eye on industry trends and monitor what competitors are doing. This helps me spot new opportunities and refine my own strategies to stay competitive.

I work closely with sales, product, and design teams to ensure that all digital marketing efforts are aligned with broader business goals.

Digital marketing is always evolving, so I make it a point to stay updated with the latest trends, tools, and best practices