ARITRA MUKHERJEE
5+ Years
November 8, 1987
kolkata, West Bengal
--https://in.linkedin.com/in/aritramukherjee8
Summary
I bring in 5+ Years of experience in Digital Media with an in depth knowledge of Media Planning & Buying, Vendor/Affiliate
Management ,Account Management ,Paid Media Platforms (Google Adwords, Facebook, Twitter, LinkedIn, Youtube ),Web/Mobile
Analytics (Google Analytics, Kissmetrics, Apps-flyer),Conversion rate optimization, Mobile App Marketing & Client Servicing.
Extensive experience of working and delivering campaigns for different industries.
BFSI (Reliance Mutual fund, Reliance Securities, Reliance Life Insurance, dynamiclevels.com)
Entertainment (Movies - Hunterrr, Piku, Gabbarr, Welcome Back, Qissa | Comedy Shows/Events - Vir Das,AGP World)
E-commerce (Turtle India,Tea Karma, sareeshut)
Online Matrimony (ABPweddings)
Work Experience
July 2015 - Current
Digital Media Manager (ABP Pvt Ltd)
Kolkata,WestBengal
Handle Digital Media duties for the brand ABPweddings (Online Matrimony)
Responsible for
o Media Planning & Buying (Digital)
o Revenue Planning
o Performance Marketing
o Building the measurement model for the business and track KPI's (Google Analytics/AppsFlyer/DB)
o Campaign & competition update through Reports, reviews at regular intervals & taking counter measures and
deciding strategies based on this information.
o Email Marketing
o Performance marketing for Mobile App/Website/M-site (Google Adwords, Facebook Ads,Publishers - Gaana,
anandabazar.com, telegraph, ndtv, ABPananda, Skype, Hotstar, Affiliates -Vcommision, Netcore, Komli ,Opicle,
Mxpresso and others)
o Conversion rate optimization/Business Alignment
o Coordination with creative/SEO agency
November 2014 - June 2015
Digital Media Manager (Zapak Digital Entertainment Ltd.)
Mumbai,Maharashtra
Understanding digital media habits and buying patterns using research data.
Buying as per product and client requirement enable clients to maximize the impact of the advertising campaigns
through the use of a range of digital media channels.
Campaign & competition update through Reports, reviews at regular intervals & taking counter measures and deciding
strategies based on this information.
Digital Campaign performance optimization.
Mobile App Campaign planning & Execution.
July 2012 – November 2014
Digital Account Manager (Techshu Consultancy Pvt Ltd)
Kolkata,WestBengal
Responsible for handling clients from different verticals like E-commerce (Turtle India, Tea karma,sareeshut.com) Education, IT
cloud product, Broking firms etc. - Understanding Client’s advertising objectives to define digital communication strategies. Closely coordinating with Creative team & Development team for project execution. Strategizing & structuring PPC campaigns by
defining keywords, placements & Ad texts. - Review Google Analytics account and audit metrics for online accountability and
improvement. - Attend review meetings for existing client’s campaigns.
Interests
Online Advertising
Sales/Business
Development
Client Servicing
Media Planning
Web Analytics
Performance Marketing
Education
PG Certificate Programme in Marketing & Brand
Management - MICA -)
Certified Business Analyst (Business
Analytics) - Jigsaw Academy -)
Masters in Management Administration (Financial
Engineering), - Birla School of Management,
WBUT -)
Bachelor in Science (Economics
Honors) - Calcutta University -)
Class 12 (Science)
ISC (2006)
Class 10
CBSE (2004)
Online Marketing Certifications
Google Adwords (Search)
Google Adwords (Display)
Google Adwords (Shopping)
Google Adwords (Mobile Advertising)
Google Analytics
Languages
Bengali
Hindi
English
Personal
Father’s Name:
Birthday:
Gender:
Ashish Mukherjee
November 8, 1987
Male
Marital Status:
Nationality:
Married
Indian
Address: Purbi Coopt. Hsg. Socy. Ltd.,Block - F,1/160 B.P.Township,Flat-06 kolkata - 700094,WB
Place: Kolkata
Aritra Mukherjee
