Ariska Trevorrow

 British American Tobacco Role changes withing British American Tobacco: High performing staff, exceeding KPI’s are moved/promoted to new roles withing a year and a half to two years to grow and gain experience within different areas of the business British American Tobacco Role changes withing British American Tobacco: High performing staff, exceeding KPI’s are moved/promoted to new roles withing a year and a half to two years to grow and gain experience within different areas of the business Regional Insights Analyst October 2020 - Current Key Focus Areas: Analyse and implement Trade Marketing plans which meets objectives based on Volume, Brand, Share, Merchandising and Promotions. Daily tracking of Volume numbers, calculating run rates, distribution of brands by acquiring data from Sales Force and Power BI Analyse accounts in outlets of account chains in order to achieve objectives (Volume, Brand, Share). Ensure that the territory distribution objectives of our brands are achieved by trade channel and outlet, maximum availability in line with brand strategies and consumer needs. Establish close working relationships with the Trade team to gain high levels of support. Provide Trade Marketing information and reports based on performance and accounts to ensure that the Regional Manager, Area Managers and Key Account Managers are informed. Regionally coordinate and analyse the regions Volume vs Results, Value Chain, Brands (Premium and GDB), and % of Share on shelf. Regionally coordinate, analyse, and align the Regional Supply Chain execution in the region (Holiday plans, Sales Campaigns). Micro Market analysis according to the Issues/Opportunities identified in Nielsen data reports. Presenting Regional performance on a weekly and monthly basis. Planning process via accurate sales information analysis and demand forecasting process to ensure regional/territory plan objectives are achieved. Track regional productivity against Route to Market benchmarks (call rate, strike rate, order taking). Provide accurate and on time insights and analysis on volume, strike rate, call rate. Track and review team growth plans against expectation and budget. Forecast on the annual ambitions and develop a month-to-month breakdown for tracking and analysis. Provide insights to the Regional Manager to enable effective and strategic decision making. Provide accurate and relevant information to support the organizations sales and operational planning process. Highlight and distil trends within the regions, aligned to the company’s objectives feeding into Marketing Opportunity Review and cycle activity planning. Managing DC orders (Shoprite, Pnp & Spar) Regional Retail Communications Analyst September 2018 – September 2020 Key Focus Areas: Assist Marketing Deployment Manager to deliver Volume Targets with tactical deals to attract retailers and consumers. Utilize market information and assist with the recommended region-specific activities for retailers and consumers. Track, report and analyse with the use of Sales Force/Catalyst/Click Sense/SAP/Power BI within the region to maximize impact and assist with strategies based on insights obtained. Support the Regional MDM with the compilation of the Delivery Instruction for National Campaigns and alignment with the Merchandising Manager to validate unitary in the region and quantities of point of sale required for the market (8500 outlets). Assistance in trade, supply chain, merchandising and consumer engagement strategies. Assist in the Targeting of marketing activities. Effective, efficient and consistent Regional Trade Planning and Communication, driving excellence in execution across all Shopper Marketing Channels: Cycle planning activities, execution and implementation in line with the National Execution Standards Develop execution guidelines for Sales and Trade teams for every cycle Tracking of all point-of-sale communication and toolkits Align the merchandising showroom with the current cycle Facilitate the tracking and understanding of all cycle campaigns and tactical activities: Stock management for merchandising showroom, infields and market visits Build, track, report and analyse all surveys across the trade and sales teams Tracking and reporting of the Compliancy and Pricing survey with detailed feedback to the business Ensuring that opposition and competitor activities in the region is visible and providing insight to the business. Support to Sales and Trade Teams. Monthly campaign feedback and recommendations to the business. Traditional Brand Executive March 2016 – August 2018 Key Focus Areas: Product and Packaging Development Prepare and create development and packaging briefs (NPI) Agency of Record and cross functional departments development Ad hoc research projects and briefs Concept and proposal development to open retail outlets across South Africa Assistance in trade, supply chain, merchandising and consumer engagement strategies Management of Agencies, briefs, creative process and project priorities Traditional Retail Budget Management (60 Million per annum) Project plans and budget tracking reports Assistance in Strategic and Operational Brand Plan Planning and implementation of Brand Strategies Building effective networks Below the Line Marketing Briefing, engagement and management of external stakeholders (Activation, Event, Creative, etc) Manage external and internal stakeholders Align all stakeholder deliverables (incl. product, strategies, campaigns, etc) Relationship building (internal and external) Assisting in the drafting of a 2-year Strategy focussing on Traditional Marketing executions Assist in the development and implementation Launch Plans to meet Business and Consumer Objectives Engage with Activation and Event Partners to ensure: Successfully executing launch event plans Compelling activation concepts Deploying 1-2-1 coach program (7 per region), including uniforms, toolkits and KPI’s Input on the Digital Strategy to create consumer engagement experiences Delivery of promotional campaigns (promotional items and value adds for in store, digital, 1-2-1 campaigns and promotions). Agency Management (PR, Event and Activation Agency) Identification and Management of Influencers and Seeders OOH and Guerilla stunt strategy and execution Owned Retail Management: Negotiating with shopping centres for Activation/Kiosk space Unitary development and touch points within Owned Retail outlets Input on the Digital Strategy to create consumer engagement in retail spaces Delivery of localised Comms Strategy by working closely with Agency, utilizing all available touchpoints (Digital, PR, Social Media, Through the Line, Owned and Traditional Retail). Identification and deployment of touchpoints (i.e. POSM, Experiences, Brand Partnerships, Promotional/Value adds, Visuals, Video etc). Activations (HoReCa, NTE’s and Events) identification, negotiation and deployment. Brand Team Presentation Building Cream Event Library Reason for Leaving: Enhancing Career within the Corporate Industry Marketing Campaign Manager December 2012 – February 2016 Key Focus Areas: Coordinate, plan and implement corporate/retail campaigns Marketing Strategy writing Brand Management Manage shopping centre accounts and corporate clients Operational guidance and innovation Develop, brief and manage creative ideas and design Retail applications and presentations Ad-hoc sales and relationship building Monthly, post show and campaign reporting Booking and liaison with service providers Track and setup production schedules Retail promotion installations, costings and briefs Retail promotions roll out and deployment management Briefing of retailers prior to campaign roll out Below the line and above the line marketing Budget Management PR and Social campaigns Corporate sponsorships Media Liaison Competitor tracking and strategy Liaise with stakeholders Corporate gifting Market research Recruiting and training of staff Managing call centre sales staff to deliver on targets and deadlines Setting up of exhibitors packs in Corel Draw, Photoshop and InDesign Graphic Design Invoicing and contractual agreements Exhibition sales, setup and operations Exhibition furniture and layout concepts Hyprop Investments Reason for Leaving: Career Advancement, head hunted by the agency that managed Shopping Centre Account Marketing Manager November 2010 – November 2012 Key Focus Areas Managing all duties and functions of the Marketing Department Setting up of campaigns and project plans Internal and external sales Compiling, presenting and implementing the annual marketing strategy Coordinate and manage campaigns across channels Ensure project plans are adhered to Collating, managing and reporting on customer data Briefing of advertising team, visual merchandise and external creative partners Produce campaign reports once campaigns have been completed Generating new business for income growth Sponsorship and fundraising coordination Managing and booking of all media activity Writing of editorials and press releases Interpret research from the customer marketing and feed into post campaign analysis Day-to-day activities related to tenant liaison, customer liaison and media liaison Analysing and providing feedback on success of marketing, advertising and promotional campaigns Provide input into the development of marketing messages on social media and digital channels Setting up and managing annual marketing budget Managing the exhibitions and indoor advertising for the centre Dealing with national and international suppliers Invoicing and monthly audit of corporate clients Internal brand activation Website and Social Media maintaining and managing Customer service and customer service training Primemedia Lifestyle Reason for Leaving: Personal and career growth Sales & Campaign Manager (Marketing & Activations) February 2006 – October 2010 Key Focus Areas Setting up of campaigns and project plans Managing and coordination of major centre events Dealing with national and international suppliers Securing sponsorships for events and competitions Exhibition space court bookings Sponsorships and contractual negotiations Exhibition set-up with operations Invoicing and monthly audit of corporate clients Meet monthly sales targets Project coordination for in centre Expo’s Website maintaining Briefing designers and coordination of Christmas/Summer centre catalogue Internal Brand Activation