Arindam Banik

ARINDAM BANIK Senior Manager – Projects Take-charge leader who quickly overcomes profit & growth challenges, leveraging entrepreneurial drive and market acumen for success in new market; targeting senior level assignments in Sales & Marketing / Channel Management/ Product Management with an organisation of repute Phone: - Key Impact Areas E-Mail:- Key Skills Sales & Marketing Channel Management Business Development Market Analysis Communicator Key Account Management Innovator Sales Forecasting Leader Client Relationship Management Distribution Channel Training Motivator Collaborator Customer Focused Team Management Analytical Team Builder Career Timeline Ma -A Ma -A Ma - Ma Executive Profile Top Revenue Leader offering a career of nearly 12.5 years that reflects pioneering experience and year-on-year success in achieving business growth objectives by Marketing, Sales, Product Management, After Sales Service, HVAC System Design/Engineering/BMS/Automation & Channel Management in multiple regions of East India Currently working as independent HVAC & Fire Consultant & executing various terms of erection/commissioning Providing various VRF / Chiller/ Light Commercial Unitary Products / Consumer Durables and HVAC Systems through channel network Identified niche markets in of East & North East India regions and new / future services that provided the company with a competitive advantage and improved profitability Provided in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision making Calculated Sales Forecasts for products; established business across East & North East dealerships with turnaround Management Expertise in Sales and Customer Satisfaction while simultaneously lowering shrink and staff turnover to all-time lows Experience in sales & service operations for Water Treatment Chemicals, Glycols Residential AC'S and so on; managed multiple HVAC System Design, BMS / Automation with the consultants (PMC / EPC) for Projects Pipelined sales based on market research, network management and client references; planned and prepared approaches, pitches and proposals, participated in pricing and work order negotiations Recognized for ability to quickly establish rapport with customers, up-sell products and build a loyal clientele; prepared client surveys for sales projects and evaluating several areas of improvements in current sales techniques Notable Accomplishments Across the Career Haier Appliances Delivered 50% YOY growth and 120% sales target for FY 18/19 within the assigned geographical zone Expanded channel and increased service & project dealer coverage; led a team of 4 Sales Executives and 5 Dealer Sales Managers through Haier Commercial AC dealerships Developed sales and product placement strategies, monitored effectiveness through regular sessions with channel partners resulting in 7.5% market share with our top 3 partners Panasonic India Set a landmark in sales and collection in Kolkata; ensured branch turnover of over INR 15 – 20 Lakhs per month during the tenure Launched industrial sales for commercial AC business in Eastern Region; achieved a topline of INR 1.7 Crores in 8 months against the objective of achieving the same in 12 months Identified niche markets in Patna, Ranchi & North East regions and new / future services that provided the company with a competitive advantage and improved profitability Expanded channel business by sourcing new partners and maintained efficient business relationships with existing partners to enhance profitability of business operations by 10% Achieved/exceeded monthly sales targets by 35% and gross profit quota by 8% by identifying, prospecting & qualifying new customers and selling through strategic partners in a geographic territory of Eastern region of India LG Electronics Successfully achieved & awarded following projects: o 3500 HP Air Conditioning Project for 7 government hospitals across West Bengal in 2015-16. o 1600 HP Air Conditioning Project for Sureka Group Residential Apartments, Kolkata in 2014-15. o 960 HP Air Conditioning Project for IIT Kharagpur, New Town Campus in 2015. o 396 HP + 80 TR Scroll Chiller Air Conditioning Project for Power Grid Corporation Of India Ltd., New Town Campus in 2014-15 o 200 HP Medical College AC System (with OT, ICU & NSU), designed & awarded project at Durgapur in 2015 Augmented sales by 25% in a span for 18 months in 2016 Submitted accurate & timely forecasts that were aligned with assigned sales quotas; surpassed sales targets by 150% Carrier Air Conditioning & Refrigeration Received Star Team Employee for 4th Quarter (Oct-Dec) in 2011 Professional Experience VRF/Chiller/Light Commercial Unitary Products for East & North East India Role: Calculating sales forecasts for newly launched products; participated in financial budget and targets for new sales projects Undertaking business case assessment to enhance distribution network with channel partners / individual consumers / key accounts relations Collaborating with assigned inside sales representative to develop an overall territory account plan to maximize opportunities and generate sales activity with customers and partners Growing and maintaining existing customer and partner relationships in territory by utilizing question based selling me hod o a ce ain c ome need o c af ele an ol ion od c Interacting with consultants, EPC / turnkey contractors, interior designers, architects & builders to generate new leads & inquiries; acting as a connecting link between company & customers for mutual benefit Training new sales team members; monitoring performance of different sales personnel and comparing o he mon h objectives Providing in-depth analysis of markets, industry trends such as pricing & specifications, competitors and clients to improve strategic planning & decision-making Communicating with clients & merchants to improve and develop business relationships in addition to managing regular follow-ups and frequent interaction with new & existing clients regarding outstanding & advance payments Previous Experience Ma : Panasonic India Pvt. Ltd., Kolkata as Assistant Manager – Sales (VRF/Ducted/Cassette/Tower/ Fain Coil Units for East India) Ma -A Ma -Ma : LG Electronics India (P) Ltd., West Bengal & North East as Assistant Manager – Sales (VRF/ Ducted/ Cassette/Tower/ Fain Coil Units/ Chillers) -A : Swastik Allied Engineering Pvt. Ltd., Kolkata as Senior Executive – Sales Aug'11 - Feb'12: Carrier Air Conditioning & Refrigeration Ltd., Kolkata as Senior Executive- RLC Sales Feb -A : Carrier Midea India Pvt. Ltd., Bhubaneswar as Territory Manager- Sales Jun'10 - Jul'11: Blue Star Ltd., Bhubaneswar & Chandigarh as Senior Engineer- Spare Sales Jun'08 - May'10: Chemtex Speciality Ltd., Kolkata as Sales & Service Engineer Membership Member of Indian Society Of Heating Refrigerating & Air Conditioning Engineers (ISHRAE) Membership No.: 23249 Education Executive Program in Business Management (EPBM) from Indian Institute Of Management IIM Calcutta in 2016 B.Tech. in Chemical Engineering from Calcutta Institute of Technology, West Bengal University of Technology (W.B.U.T.) in 2008 IT Skills MS Office (Word, Excel and PowerPoint) and Internet Applications AutoCAD Knowledge of operating systems like Windows & Linux Personal Details Date of Birth: 20th August 1986 Languages Known: English, Hindi & Bengali Address: 56, Bangur Avenue, Block-D, Flat-1A, Radha Apartments, Kolkata 700055